Eeva Lindroos
Coral Springs,FL
Summary
High-achieving senior executive bringing expertise in the travel industry with extensive revenue management experience. 20 + years of leadership in the hospitality industry along with entrepreneurial, forward-thinking mindset and demonstrated track record of accomplishment.
Overview
34
34
years of professional experience
Work History
SVP, Revenue Management, Distribution & Reservations
Playa Hotels & Resorts
09.2019 - Current
- Responsible for revenue management, distribution & reservations for Playa Resorts, an owner and management company for 24 all-inclusive hotels in Mexico, Jamaica and the Dominican Republic
- Driving a double-digit RevPAR growth since 2019
- Working with several brands including Hilton, Hyatt, Wyndham, IHG and Marriott
- Developing connectivity for 95% of all partners throughout the brand portfolios driving rate growth as a result
- Promoted from VP to SVP after two years
Director, Revenue Management
Fairmont Hamilton Princess & Beach Club, Bermuda
02.2018 - 09.2018
- In charge of all aspects of rooms revenue management for a400-room luxury property in Hamilton, Bermuda including reservations
- Remote position working from Florida
- Recognized by Accor/Fairmont with a selection into their Masters Circle
Director, Revenue Management
Waldorf Astoria La Quinta, CA
02.2015 - 01.2018
- Revenue management for a800-room luxury property under the Hilton umbrella
- In charge of all aspects of rooms revenue management as well as the in-house reservations department
- Hotel includes40,000 sq feet of meeting space, spa, tennis facilities, restaurants and9 golf courses
- Revenue management of golf courses
- RevPAR Index growth of5% in2015,8% in2016
- RevPAR ranking1 of7 against comp set
- Executive committee position
- Hilton Director of the Year, Revenue Management-2015
- Highest RevPAR growth in the Americas (Hilton)2015 and2016
- Task force opportunity assisting in pre opening with Waldorf Astoria Beverly Hills as well as Conrad & Waldorf Astoria Chicago
Senior Market Manager
Amadeus
07.2014 - 01.2015
- Developing a brand new reservations system from the ground up for IHG hotels utilizing the Amadeus technology for reservations, group reservations, forecasting, packages, pricing and revenue management
- Functioning as the hotel expert for Amadeus and a liaison between IHG hotels and Amadeus IT
Vice President, Revenue Management & Analytics
traveljunction.com
09.2013 - 04.2014
- Contractual position setting up the reporting function of an online travel company due to launch in January2014 based out of the UK
- Revenue reporting through Google Analytics, Double Click as well as IDM (internal reporting source) including budget expectations through SEM, SEO, email marketing etc
- Other web site duties including content management and free lance writing
Director, Revenue Management
Kerzner Isithmar Resorts, Dubai, United Arab Emirates
01.2011 - 08.2013
- In charge of the revenue and distribution departments for the Atlantis the Palm hotel with1500 rooms and suites
- Conducting yield meetings, evaluating and setting up sales and revenue strategies working closely with the sales and operations departments
- Setting rates, group ceilings as well as distributing rooms, rates and promotions to tour operators, our web site as well as third party web sites and distribution systems
- Introducing total hotel revenue management by setting up revenue reports for the F&B departments such as a weekly forecast on meal plans and packages as well as monitoring sales for a special event
Executive Director, Revenue Management
Kerzner International Resorts, Plantation, FL
08.2001 - 01.2011
- Responsible for the revenue management of3900+ rooms including the Atlantis Resort in the Bahamas as well as the Harborside and the One&Only Ocean Club Resort
- In charge of the tour operator reservations center, inventory team and data/rate setup section as well as the group reservations center managing3 managers,2 supervisors and a staff of20
- Managing group blocks, pickup and forecast
- Preparation of the annual rooms’ budget as well as weekly forecasts for above properties
- Reporting including pace reports, pickup reports, rate reports, RevPar etc
- Distribution of room inventory through channels such as Liberty Travel, Classic, Expedia, Travelocity and Orbitz and our own website
- Set up of Synxis and HBSI as central distribution system
- Participate in all aspect of the rate set up including setting up annual rates, promotions and distribution of rates ensuring set up of rates in various systems such as the PMS system, Expedia etc
- Working daily with the management team at the hotel balancing inventory including casino blocks, reporting on financial status as well as upcoming special events
- Assisted with the Grand Opening event for the Cove Atlantis
- Working closely with the Casino, Group and Sales departments to maximize revenue
- Responsible of setting up group ceilings, approval of all group business 90-days in as well as all high end suite approval
- Working closely with the IT department setting up a Revenue Management system, Rainmaker to go live June 2008
- Other experiences at Kerzner also include managing the Quality Assurance department
Reservations Manager
Atlantis Casino Resort, Reno, NV
04.2000 - 06.2001
- Day to day operations of a 24-7 call center for a 1000 room casino/hotel property
- Call center handled incoming calls directly from guests as well as tour operator bookings
- In charge of monitoring the ACD system ensuring the calls were handled in a timely manner as well as listening in on agent for quality assurance purposes
- Hiring, supervision and development of 25 staff including one manager
- Rotating in the Duty Manager position responsible for the operations of the front desk as well as housekeeping and bell/valet
- Backup to the Director of Revenue in forecasting, reporting and setting up rates in the PMS
- Dynamic rate process with rates changing several times a day to maximize revenue
- Assisted with special events
Director of Operations
Atlantis Adventures, Honolulu, HI
06.1991 - 04.2000
- In charge of the ticketing and reservations center for a tour company offering dinner cruises, submarine tours on Atlantis submarines, Sea Life Park and Waimea Valley Adventure park
- Moving and setting up the call center to Reno, NV
- Duties included setting up all systems such as the reservations system, phone lines, and the office as well as hiring of all staff
- Acquiring new companies such as the Red & White Fleet in San Francisco, CA and USS Missouri in Hawaii to utilize us as their call center
- Meeting with the client to meet their reservation needs as well as consult on customer service and operations of their ticketing outlets
- Setting up their products and packages in all system and train all agents to sell these products
Education
Bachelor of Science - Business Administration
Hawaii Pacific University
Honolulu, HISkills
- Microsoft Word, Excel and Outlook Lodging Management System (LMS), Paciolan, Opera, OnQ, Google Analytics and KCRS Web based distribution systems such as HBSI, Synxis, Expedia, Travelocity etc
- Rainmaker, Duetto, Ideas and PEAK revenue management systems
- Kerzner Internationals Leader of the Year 2004
- Setting up department procures following Sarbanes-Oxley requirements
- International background, born and raised in Europe having lived the last 20 years in the United States and 3 years in the Middle East
- Hilton Director of the Year 2015 (Revenue Management), Fairmont Masters Circle 2018
- Establishment of policies and procedures
- Relationship and team building
- Revenue growth
- Budgeting & forecasting
- International background professionally and personally
Accomplishments
- Achieved RevPar significant growth in all regions (Mexico, Jamaica, Dominican Republic) while employed with a pioneer company in the all-inclusive arena bringing luxury experiences to the forefront.
- Supervised team of 4-130 staff members in several locations.
- Set up and worked with several brands including Hyatt, Hilton, Marriott and Wyndham.
- Developed processes and procedures in our revenue, distribution and reservations departments working closely with auditors to ensure compliance.
- Collaborated with teams in development, IT and operations in opening of several hotels and brands.
Languages
Finnish
Full Professional
Swedish
Professional Working
Timeline
SVP, Revenue Management, Distribution & Reservations
Playa Hotels & Resorts
09.2019 - Current
Director, Revenue Management
Fairmont Hamilton Princess & Beach Club, Bermuda
02.2018 - 09.2018
Director, Revenue Management
Waldorf Astoria La Quinta, CA
02.2015 - 01.2018
Senior Market Manager
Amadeus
07.2014 - 01.2015
Vice President, Revenue Management & Analytics
traveljunction.com
09.2013 - 04.2014
Director, Revenue Management
Kerzner Isithmar Resorts, Dubai, United Arab Emirates
01.2011 - 08.2013
Executive Director, Revenue Management
Kerzner International Resorts, Plantation, FL
08.2001 - 01.2011
Reservations Manager
Atlantis Casino Resort, Reno, NV
04.2000 - 06.2001
Director of Operations
Atlantis Adventures, Honolulu, HI
06.1991 - 04.2000
Bachelor of Science - Business Administration
Hawaii Pacific University
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