Effy LEE
New York,United States
Summary
Highly creative and adaptable professional with a strong work ethic. Adept team player skilled at building strong relationships and demonstrating success in project leadership through innovative ideas, consistently driving collaborative results.
Overview
9
9
years of professional experience
Work History
Creative Director
MTY Group/Koriny
New York, United States
06.2023 - Current
- Lead the planning, designing, and producing of the seminars from promotional CRM content to the presentation itself, and every creative asset in between Include brochure, communication content, poster, banner, visual content, marketing strategy, and target audience research.
- Develop and implement a creative vision for high-profile real estate investment conferences, aligning with client objectives and target audience preferences.
- Collaborate with internal teams and external partners to conceptualize and design event branding, marketing materials, and presentation content.
- Oversee the end-to-end production process, ensuring timely delivery of high-quality deliverables and adherence to established budgets.
- Lead a team of creative professionals, providing guidance, direction, and mentorship to foster growth and innovation.
- Serve as a liaison between the MTY Group/Koriny and corporate clients, presenting creative concepts and gathering feedback to refine and improve outcomes.
- Continuously monitor industry trends and innovations to stay ahead of the curve and deliver cutting-edge conference experiences.
- Evaluate event success, gathering feedback from clients and attendees to inform future creative strategies and drive continuous improvement.
Marketing Manager
MTY Group/Koriny
New York, United States
11.2021 - 04.2023
- Played a key role in the communication, planning, presentation creation, designing, and marketing activities for the forums and seminars including 'Morgan Stanley,' '4 World Trade Center,' 'MK(New York Money Show)' and 'Hotel Banyan Tree.' Effectively conveyed event details, promoted services, and crafted a catchy catchphrase, leading to the successful recruitment of real estate clients and project success.
- Strategically planned presentations, designed brochures, and crafted social media promotions for effective seminar marketing.
- Executed CRM strategy targeting VIP clients, leading to a successful event with 900 attendees, including corporate and high-net-worth individuals.
- Conducted research on real estate market data to inform marketing strategies, while producing high-quality assets aligned with consumer needs and preferences to optimize performance.
- Developed insights that are relevant to the target consumers and use them to create effective advertising campaigns.
- Used analytical tools to measure the effectiveness of marketing campaigns and plan KPIs for lead generation and property sales.
- Created visually appealing content for social media and websites to efficiently market and sell properties.
- Customized property fits for clients based off recent real estate market price trends and sales data and Developed compelling proposals for clients and companies to close deals.
Marketing Manager
Blue Chip Group
Seoul, Korea
02.2021 - 07.2021
- Designed and executed Amore Pacific's global marketing campaign, including visual and video adjustments for airport advertising, new company profiles, and marketing materials.
- Created relevant insights for each advertising campaigns and engaged with target consumers, generated creative and quality assets that resonates with consumer sentiments and trends while promoting brand's image.
- Researched trends for effective advertising, leading to increased duty-free sales and product visibility, enhancing brand awareness and image.
- Created visual artworks for airports, duty-free shops, and downtown though billboards, banners in order to launch and deliver them in the most efficient method.
Creative Director and Marketing Manager
eyeye Official
Seoul, Korea
05.2018 - 04.2020
- Led the creative direction for all collections, overseeing aspects from gathering references to developing concepts, directing shoots, and handling production and marketing. Additionally, Edited the entire look book and was responsible for marketing and PR after the season's release.
- Led successful rebrand project shifting from cute image for teens/20s to sophisticated appeal for women in 30s/40s.
- Proposed expanding brand into lifestyle with stationery line, leveraging eyeye's vibrant graphics archive to develop products like notebooks, stickers, writing utensils, and badges.
- Developed visual directions for branding and conceptualized new ideas for visual contents in order to drive the best possible result.
- Created visual contents for online platforms though look books, banners, leaflets, and posters in order to launch and deliver them in the most efficient method.
- Created relevant insights for each advertising campaigns and engaged with target consumers, generated creative and quality assets that resonates with consumer sentiments and trends while promoting brand's image.
- Coordinated agencies, stylists, and brands to drive successful project collaborations with industry leaders including Nike, BC Mart, and more.
- Oversaw influencer and top celebrity KPI planning and execution, collaborating with public figures like Chung Ha, Narae Park, Hyun Jin Suh, and Dahee Lee.
- Produced event promotions and PR activities, including product showcases and pop-up stores, to increase brand awareness at prominent locations like Shinsegae Department Store, Lotte Department Store, and Lotte Young Plaza, The Galleria.
Creative Director and Designer
Ruthless
Seoul, Korea
07.2014 - 12.2018
- Directed brand development from its early phases, cultivating a fresh image through the creation process for intended direction, concepts, visuals, and slogans, leading to a successful brand launch.
- Led the creative direction for all collections, from gathering references and developing concepts to directing shoots, overseeing production and marketing.
- Created and produced brand's apparel and merchandising under the strong guideline of brand identity.
- Led brand's media outreach campaigns from end-to-end; digital marketing, press release, site coordination for pop up stores and on-site showcases, parties, Journalist meetings, post-event follow-ups, photography, video contents development.
- Created relevant insights for each season and engaged with target consumers through multiple online platforms in order to maximize sales and achieve target.
- Successfully enlisted influential figures like BTS, Twice, Paloalto, Loco, Heize, and others to elevate brand recognition.
- Collaborated with ATMOS Japan, one of the largest multi brand store in Japan for clothing design and manufacture, created look book, video contents and held a successful launch party in Japan with great reviews. Produced collaborative products featuring our top-selling Ruthless pieces.
Education
Bachelor's - Fashion Design
Dongduk Women's University
Seoul, Korea02.2012
Skills
- Adobe Photoshop, Illustrator
- Design Background
- Branding
- Originality and Creativity
- Microsoft Office Suite
- Marketing Knowledge
- Event Planning
- Deadline-Oriented
Languages
Korean
Native/ Bilingual
English
Professional
Timeline
Creative Director
MTY Group/Koriny
06.2023 - Current
Marketing Manager
MTY Group/Koriny
11.2021 - 04.2023
Marketing Manager
Blue Chip Group
02.2021 - 07.2021
Creative Director and Marketing Manager
eyeye Official
05.2018 - 04.2020
Creative Director and Designer
Ruthless
07.2014 - 12.2018
Bachelor's - Fashion Design
Dongduk Women's University
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