Efrain Aguilar
Stockton,CA
Summary
As a Digital Marketing and Data Science Professional, I have worked and helped small businesses owners within the following areas of digital and traditional marketing and data analysis. Objective: Seeking employment that can use my skills, experience and education to be part of a growing team withing an organization. Relationship Management Sales & Revenue Growth Strategic Marketing Social Media Marketing Market Research & Analysis Digital Marketing Direct Response Marketing Copywriting Data Analytics SAS Analytical s/w Tableau s/w Python Goal-oriented marketing professional with expertise in data analytics, KPI tracking and campaign optimization. Gifted communicator and decisive planner with excellent project, time and strategy management skills. Innovative and cutting-edge with a discerning nature.
Overview
34
34
years of professional experience
Work History
Digital Marketing /Data Analyst
LUMINAR MARKETING - BUSINESS CONSULTING
01.2015 - Current
- Strategic Planning and Digital Marketing
- Recent consulting: a family owned Winery in Acampo, CA
- My duties include performing employee development reviews, formalization of the company such as creating operating procedure for all departments, initiating quality control procedures
- Additional duties include marketing research, plant operations for a more efficient collaborate team, and strategic and financial planning
- These duties and the following below are directly reported to the CEO
- Formalization of Production and Created over 29 SOP’s
- Initiated Quality Control Procedures and Standards
- Performed Employee Development Interview to Increase Performance & Efficiency
- Leadership Coaching to Increase Employee Engagement
- Created over 28 different Job Descriptions For The Company’s Employees
- Digital Marketing, strategy, creating and implementing digital marketing in various platforms
- Initiated market research studies and analyzed findings.
- Measured and evaluated brand digital performance to present weekly findings to management.
CONSULTATIVE
ASHLEY FURNITURE HOME STORE
01.2016 - 01.2017
- Consultative selling represent full line of home goods, furniture, mattress, and accessories
- Meet all monthly marketing objectives, sales goals, and uphold all organization’s standard of excellence.
CONSULTATIVE MARKETING REPRESENTATIVE
Sears Holdings Corporation
01.2014 - 01.2016
- Develop and launch sales plans and manage all phases of sales cycle, from prospecting to close and follow-up support
- Represent full line of home goods and products, serving as a trusted advisor to members and individuals
- Uphold departmental standards and achieve sales goals while performing all support activities relating to retail environment
- Maintain superior knowledge of products to assist and educate customers on all available and suitable options
- Consistently deliver positive customer shopping experiences, taking ownership of full life cycle of customer experience
- Leverage technology to understand and navigate website and web order process in order to guide and assist customer.
NeighborWorks Home Ownership Center
01.2011 - 01.2012
- Collaborated with development team and management to further the organizational mission and effectively run business operations
- Acted as primary interface for marketing program, conceptualized and created all marketing materials for outreach programs
- Prepared cost reports, conducted feasibility, and forecast analyses for acquisition and accuracy of County programs
- Led multiple projects while managing associated budgets and cost
- Increased community engagement by 33% through effective marketing and outreach campaigns
- Reduced intake steps by 40%+ by increasing efficiency of intake forms and procedures.
INSTRUCTOR | Kaplan Professional Schools
01.2006 - 01.2012
- Leveraged real estate expertise to lead real estate course instruction for classes ranging in size from 8 to 30 students
- Managed assignments and evaluated quality of work and special projects
- Conducted accurate forecasting activities to effectively plan for class cycles
- Boasted 90% success rate for students taking state real estate exam
- Continuously identified areas for business improvements and implemented improved processes to increase market share.
REAL ESTATE BROKER
01.2002 - 01.2008
- Demonstrated exceptional prospecting skills by generating client base through marketing and personal referrals from satisfied buyers and sellers
- Excelled in client development, public relations, customer follow-up, and property management
- Advised and informed prospective clients on current market activities/condition and negotiation process of real estate transactions
- Utilized financial tracking tools to monitor and analyze transactions and produce optimal financial results
- Managed all aspects of home buying and selling process, including home inspection, appraisal, and home loan process
- Conducted open houses and property tours, familiarizing clients with area and exemplifying benefits the area offers.
Manufacturing Product Engineer
DiviCom/Harminic Inc
01.1992 - 01.2002
- Developed and launch new test procedures for new product introduction to the manufacturing floor and managed all phases of manufacturing tests, from designing to setting up test equipment and training test techs to test new products
- Collaborated with development and management and effectively run the manufacturing operations side of business, test and training
- Prepared test reports, MTBF, and forecast analyses for test process improvements
- Created all ISO standard procedures for new products introduction and managed all aspects of the test floor
- Lead various process improvements initiatives to improve MTBF by 16%
- Trained new test and repair techs, evaluated their performance and set goals and schedules
- Prepared and communicated weekly and monthly project performance reports to meet forecasted goals and reported directly to the Manufacturing Director
Education
Master of Data Analytics -
Capella University
2018
Masters of Business Administration - undefined
University of Phoenix
2012
Bachelor of Science - Business Management/Marketing
Kaplan University
2010
Associates of Science - Mathematics
De Anza College
Skills
- Project Leadership
- Digital Media Design
- Link Building
- Business Management and Development
- Google Spreadsheets
- Digital Tools
- Digital Content Management
Timeline
CONSULTATIVE
ASHLEY FURNITURE HOME STORE
01.2016 - 01.2017
Digital Marketing /Data Analyst
LUMINAR MARKETING - BUSINESS CONSULTING
01.2015 - Current
CONSULTATIVE MARKETING REPRESENTATIVE
Sears Holdings Corporation
01.2014 - 01.2016
NeighborWorks Home Ownership Center
01.2011 - 01.2012
INSTRUCTOR | Kaplan Professional Schools
01.2006 - 01.2012
REAL ESTATE BROKER
01.2002 - 01.2008
Manufacturing Product Engineer
DiviCom/Harminic Inc
01.1992 - 01.2002
Master of Data Analytics -
Capella University
Masters of Business Administration - undefined
University of Phoenix
Bachelor of Science - Business Management/Marketing
Kaplan University
Associates of Science - Mathematics
De Anza College
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