Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

Efrain E. Carreno

New York,NY

Summary

My leadership, merchandising and customer service experience in retail drive profitable results. Throughout my career I have consistently led stores to profitability after they had been operating at a low performance. A notable example is my work at Gap Inc.’s Flagship store in New York City, as their head of sales/merchandising for the men’s department. My market knowledge and operating plans were instrumental in making the store profitable, contributing to a quarter of the location’s total series in my first year.

Effective merchandising professional offering solid foundation of applying planing expertise to showcase product lines in alignment with brand vision.

Overview

19
19
years of professional experience

Work History

Visual Merchandiser Manager

C.O.S.
New York, NY
03.2019 - Current

Delivering an impactful customer journey, by establishing an excellent shopping experience through product knowledge, trends and styling across the Store Team

Assist store and Area management secure all commercial initiatives, operations for sales, deliveries & replenishment

Responsible for new item placement and execution of store/floor presentations

Use weekly and daily ales reports and customer service results to provide constructive feedback to maximize sales performance for the sales and management team

  • Developed effective strategies to ensure optimal store layout and product display.

Collaborate with area management team to train and develop new and existing staff members on corporate visual standards, sales strategy & store operations to grow the business.

General Manager of Merchandising

Gap
New York, NY
01.2010 - 11.2018

Drove sales through continuous associate training with a focus on up-selling.

Successfully managed and mentored ten associates from various backgrounds on a day-to-day basis.

Managed the annual and monthly men’s collection merchandising plan

Implemented innovative sales strategies to optimize revenue during slow sale periods.

Assisted General Manager in managing the day-to-day Operations of the store.

Coordinated daily employee meetings that improved product knowledge, team morale and sales performance.

Designed floor layouts, product displays and wall/shelving layouts to maximize sales and influence customer purchasing habits.

Used historical and current business data to determine key buying trends and items.

Senior Visual Merchandising and Display Manager

Anthropologie
Coral Gables, FL
01.2005 - 01.2009

Successfully managed a staff of twelve sales associates, as well as client and buyer relationships.

Drove sales through data analysis, using data to make innovative merchandising changes.

Responsible for directing, overseeing and producing the entire visual merchandising process for this store: visual standards, fixture placement, mannequins, floor setup, window and fixture displays.

Created window and in-store displays for retail businesses and managed store overall appearance to market products effectively, deliver visual appeal and stimulate sales.

Education

BACHELOR OF SCIENCE - Business Administration

IUJEL
Venezuela
01.1991

Skills

Improving Efficiency

IT Applications

Business Systems

Corporate Events

Resource Management

Problem Solving

Time Management

Product Development Merchandising

Visual Design

Trend Forecasting Project Planning

Accountability

Languages

English
Native/ Bilingual
Spanish
Native/ Bilingual

Timeline

Visual Merchandiser Manager

C.O.S.
03.2019 - Current

General Manager of Merchandising

Gap
01.2010 - 11.2018

Senior Visual Merchandising and Display Manager

Anthropologie
01.2005 - 01.2009

BACHELOR OF SCIENCE - Business Administration

IUJEL
Efrain E. Carreno