Egon "Ed" Lassnig
New Palestine,Indiana
Summary
Proven leader and marketing expert from Guide Marketing, adept in client service and relationship building. Elevated customer satisfaction and sales at Total Travel Marketing through strategic insights and exceptional communication. Achieved significant brand growth by leveraging market research and innovative solutions.
Overview
36
36
years of professional experience
Work History
Small Business Consultant
Guide Marketing
01.2017 - Current
- As a resource-driven small business consultant, we direct and guide local businesses in the Indianapolis area in a wide range of professional concerns. We help companies that are new or have been in business for some time by advising them on matters specific to their organization or helping implement new strategies for future growth.
- In our small business marketing consultant practice, we customize to the needs of your business. We cover the entire marketing funnel, such as Awareness, Engagement, Conversion, Advocacy, etc.
- Within those tiers, specific digital marketing strategy services apply, such as Advertising, SEO, Social Media, Content, Websites, and CRMs. We include our subject matter expertise around all those different ingredients to help you make sense of how they all work together.
- Conducted in-depth market research to identify opportunities for expansion and growth.
Marketing Consultant
BRAVO! Cucina Italiana
01.2011 - 03.2017
- Strategic Planning: Develop long-term marketing strategies that align with the restaurant’s business goals.
- Brand Management: Crafting and maintaining a cohesive brand image that resonates with the target audience.
- Customer Engagement: Utilizing digital and traditional channels to enhance customer interaction and satisfaction.
- Menu Optimization: Analyzing menu performance to recommend pricing or content adjustments that boost profitability.
- Operational Efficiency: Streamlining operations to enhance customer experience and reduce wastage.
- Market Analysis: Conducting thorough market research to keep the restaurant competitive and top-of-mind for consumers.
Owner
Money Mailer Franchise
01.1988 - 03.2000
- Managed day-to-day business operations.
- Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
- Oversaw daily operations, ensuring all tasks were completed accurately and efficiently by team members.
- Increased customer satisfaction by implementing efficient business processes and providing exceptional service.
Education
Associate of Arts - Sales And Marketing Education
New York Institute of Technology
Old Westbury, NY06.1968
Skills
- Customer Relations
- Small business operations
- Relationship Building
- Verbal and written communication
- Client Service
- Marketing
Accomplishments
- Collaborated with Restaurant Owners in the development of the Indianapolis Independent Restaurant Association. The Goal was to develop policies that help restaurants and their employees thrive in a safe and prosperous customer-driven business environment.
Work Preference
Work Type
Full TimeWork Location
RemoteImportant To Me
Work-life balanceWork from home optionTimeline
Small Business Consultant
Guide Marketing
01.2017 - Current
Marketing Consultant
BRAVO! Cucina Italiana
01.2011 - 03.2017
Owner
Money Mailer Franchise
01.1988 - 03.2000
Associate of Arts - Sales And Marketing Education
New York Institute of Technology
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