Eileen Flood
Jersey City,NJ
Summary
Dynamic Product Manager with a proven track record at Ford Motor Credit Company, specializing in mobile app development and user experience enhancement. Expert in product lifecycle management and stakeholder collaboration, I successfully launched the Ford Credit Mobile App, achieving over 900,000 downloads and significantly boosting user engagement.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Mobile App Platform & Experiences Product Manager
Ford Motor Credit Company
11.2022 - Current
- Led the product lifecycle from initial stages to launch for the Ford Credit mobile app, focusing on enhancing user experience and driving customer satisfaction
- Spearheaded the initial launch of the Ford Credit Mobile App in April 2023 on ReactNative, and subsequently led the rebuild of the app from scratch on Native software (iOS and Android) to optimize engineering efforts
- Rebuild completed by November 2023, with Android launched as well
- Drove prioritization efforts to adapt Ford Credit's self-servicing and account management functionality into native mobile experiences
- Pioneered the introduction of new-to-Ford Credit mobile-first features, such as enabling customers to schedule online payoffs with real-time quote comparisons, which has become a priority for web experience development
- Oversaw the app's growth to over 900,000 downloads and a consistent monthly user base of approximately 500,000
- Achieved a 2x increase in customer visits per user monthly within the mobile app compared to web experiences
- Managed the app's release schedule, including beta testing and production readiness, enabling a monthly release cadence for new functionality
- Established and monitored key performance metrics (e.g., app engagement, user retention, customer satisfaction), using data to inform product decisions and iterate on features
Associate Product Manager, Web Experiences
Ford Motor Credit Company
08.2021 - 12.2022
- Managed the product lifecycle & experimentation via Optimizely A/B testing for key account management experiences on the Ford Credit Account Manager Web platform (self-service offerings, mileage limit insights for leasing customers)
- Led the innovation and development of Ford Credit's first digital State-to-State Title Transfer process, transforming a multi-call intensive process with many government and legal requirements varying by state into a simple online request
- Achieved significant user adoption of the digitized title transfer process, with 72% of all requests completed online within 4 months of launch and delivered substantial cost savings with the digitized title transfer request process, projecting $122,746 in annual savings
- Maintained high levels of customer satisfaction, with 96% of users reporting they were satisfied and able to complete their tasks successfully within the web experiences owned
Analyst - Leadership Development Program
Ford Credit
Nashville , TN
07.2019 - 08.2021
- Worked in several departments in Operations spanning negotiating consumer credit approvals, evaluating credit risk for dealer floorplan financing, and loss prevention call handling with customers
Special Project Director
The Educational Arts Team
05.2017 - 09.2018
- Coordinated non-profit arts education programs for children with disabilities in five different cities across Northern New Jersey, which included scheduling over twenty staff members and organizing field trips for approximately 100 participants
Education
Economics - Economics, Communications
CLEMSON UNIVERSITY
Clemson, South Carolina05.2019
Skills
- Mobile App Product Management (iOS and Android)
- User Research
- KPI Definition and Tracking
- A/B Testing (via Optimizely and Adobe Target)
- User Acquisition and Retention
- Product Lifecycle Management & Roadmapping
- Stakeholder Management
- Storytelling of the Product
- Customer-First Mindset
- Rally, Jira
- Figma
- Adobe Analytics
- Adobe Experience Manager
- Adobe Creative Suite: InDesign, Illustrator
Certification
Products That Count Certification, In Progress, 06/24/25
Timeline
Mobile App Platform & Experiences Product Manager
Ford Motor Credit Company
11.2022 - Current
Associate Product Manager, Web Experiences
Ford Motor Credit Company
08.2021 - 12.2022
Analyst - Leadership Development Program
Ford Credit
07.2019 - 08.2021
Special Project Director
The Educational Arts Team
05.2017 - 09.2018
Economics - Economics, Communications
CLEMSON UNIVERSITY
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