Summary
Overview
Work History
Education
Skills
Technical Acumen
Timeline
Generic
Eileen  Kornmeyer

Eileen Kornmeyer

Dallas

Summary

Strategic Business Development professional with expertise in trade show exhibitions. A distinguished career with a proven track record of delivering B2B sales, market share growth, and high revenue growth. History of achieving exceptional gains through strategic alliances and partnerships. Possess strong insight into the customer life cycle and the ability to convert prospective customers into loyal customers. Have been recognized with verified awards for excellence in leadership, innovation, performance, execution, and collaboration.

Overview

20
20
years of professional experience

Work History

Business Development Manager

Society of Petroleum Engineers
11.2021 - 04.2024
  • Exceeded $4m territory goal for 2024 Offshore Technology Conference (OTC) in first full year with product
  • 21% territory growth on 2024 Hydraulic Fracturing show, first year with product
  • Developed Energy Transition Pavilion, pricing structure, and marketing to sustainable energy companies
  • Revived exhibitors in O&G production, notably Kuwait Oil Company and National Oil Company Libya
  • Business Development for seven to nine annual events in Oil & Gas / Energy / Sustainable Energy arena
  • Position eliminated in company-wide downsize due to budget

Membership Director

Five Star Institute
11.2020 - 10.2021
  • Led programming, speaker/panelist selection, and outreach for annual diversity symposium . Oversee agenda development, speaker selection, and platform choice for the bi-annual virtual member meetings
  • Create content for quarterly newsletters, monthly diversity digest, members alerts on pertinent industry news, website, and ad checks to ensure adequate representation of members
  • Mounted strategies to revive lapsed memberships through stellar communications and relationship building with new contacts in companies with the lapsed memberships, steering retention of $49,000 in revenue
  • Demonstrated excellence in driving growth by achieving ~$20,000 in revenue from new memberships
  • Led the migration of membership to Wild Apricot membership platform, partnering with accounting and marketing to define data needed and craft/test system-generated emails across the cycle of member communication

Manager, Conference Partnerships

GreenPearl Events
10.2019 - 01.2020
  • Spearheaded growth initiatives for B2B events in real estate, finance, and eCommerce sectors, optimizing account management with innovative lead generation techniques that secured 25+ new leads within the start-up and technology sector in 4 months

Manager, Exhibits & Corporate Development

American College of Emergency Physicians
09.2018 - 07.2019
  • Exemplified strengths as a driver of top performances, boosting lead generation by 6% in 6 months , increasing YOY net event sales by 2,500 Sq. ft ., and achieving ~show capacity of 89% at departure
  • Modernized database management by implementing Microsoft Dynamic CRM, enhancing data accuracy by 20% and enabling 15% faster access to customer insights for strategic decision-making
  • Position eliminated in college-wide downsize due to budget

Director, Audience Development

Dallas Business Journal
03.2014 - 09.2018
  • Managed sales, marketing, and product campaigns for a weekly business newspaper; led budgeting, marketing, and venue selection for 1,000 + attendee awards events, driving $200,000 revenue through participation in 30+ annual audience development events and sponsorship activations
  • Championed the implementation of Salesforce CRM for Audience teams to increase sales and new services for client accounts, producing a local sales increase of 22% and a 30% increase across the whole chain
  • Propelled 5.5% growth in print, digital, and event audiences , significantly outperforming sister markets
  • Successfully maintained a 95% renewal rate on trade agreements – building brand and customer loyalty

Filled in as Interim Event Director and ignited an 8% increase in attendance and event participation

Account Director

Access TCA
02.2013 - 10.2013
  • Conducted 40-60 outbound calls daily to existing and prospective clients. Brought on to capitalize on knowledge and success with the construction market until a change in strategy to just auto and pharmaceuticals
  • Spearheaded on-site product demos by designing events, booths, and renderings. Ensured top-tier customer satisfaction by promptly responding to inquiries, managing product requests, and crafting impactful pitch decks

Area Director

BidPal Network
12.2011 - 01.2013
  • Led the successful launch of the BidPal network in the Dallas charity market; introduced wireless bidding automation solutions, resulting in a 50-75% increase in auction bidding and up to $40,000 revenue boost per charity event
  • Recruited, trained, and managed a volunteer team of 6 event managers and 8 staff members per event

Sales Manager

Informa (Formerly Hanley Wood Exhibitions)
07.2001 - 07.2011
  • Managed 4-6 in-house reps and 6 external sales agents across China, Korea, Italy, Canada, and Mexico, surpassing team targets, WOC maintained a consistent Top 20 ranking, enhancing brand visibility and revenue streams
  • Produced more than $300 million throughout tenure and grew overall profits by 200% between 2006 and 2008; achieving the highest profit in the company's 35-year history in 2007
  • World of Concrete Mexico was recognized as the Best New Launch Event of 2005 by Tradeshow Week Magazine
  • Earned the privilege of receiving multiple awards in recognition of performance excellence, including the company's CEO Challenge and Sales Manager of the Year awards

Education

Bachelor of Science - Communications

The State University of New York
Brockport, NY

Skills

  • Sales Strategy & Execution
  • Sales & Revenue Generation
  • Lead Generation & Conversion
  • High-Volume Account Management
  • CRM Management
  • Social Media & Digital Interactions
  • Market Development & Expansion
  • Market & Industry Trend Research
  • B2B Marketing Activities
  • Client Relationship Management
  • Pipeline Development & Growth
  • Product Development & Launches
  • Team Building, Mentoring & Training
  • Business development and planning
  • Prospect targeting
  • Cross-Functional Collaboration

Technical Acumen

Salesforce, Zoho, Hubspot, A2Z CRM, Asana, RocketReach, Apollo.io, LI Navigator, Microsoft Suite, Google Products

Timeline

Business Development Manager

Society of Petroleum Engineers
11.2021 - 04.2024

Membership Director

Five Star Institute
11.2020 - 10.2021

Manager, Conference Partnerships

GreenPearl Events
10.2019 - 01.2020

Manager, Exhibits & Corporate Development

American College of Emergency Physicians
09.2018 - 07.2019

Director, Audience Development

Dallas Business Journal
03.2014 - 09.2018

Account Director

Access TCA
02.2013 - 10.2013

Area Director

BidPal Network
12.2011 - 01.2013

Sales Manager

Informa (Formerly Hanley Wood Exhibitions)
07.2001 - 07.2011

Bachelor of Science - Communications

The State University of New York
Eileen Kornmeyer