Eileen Melkonian
Boston,MA
Summary
Marketing professional with 5+ years of experience in brand strategy, social media, and consumer insights. Proven ability to lead cross-functional campaigns, present to C-suite executives, and deliver digital strategies that lifted engagement by 18%. Proven success in developing integrated campaigns and digital engagement strategies that increased client interaction by 18%, and drove measurable ROI.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Business Analyst, Marketing Strategy & Product
Saifr, Fidelity Investments
Boston, Massachusetts
06.2023 - Current
- Presented marketing strategy and consumer insights to C-suite executives & led collaboration with UX and design teams to enhance digital touchpoints, resulting in a measurable 18% lift in client engagement.
- Directed external research teams and oversaw qualitative/quantitative studies, producing insights that drove consumer engagement and improved digital touchpoints.
- Owned the end-to-end project lifecycle from research and ideation through execution and reporting, ensuring strategies were aligned with brand goals.
- Translated complex data into consumer-first marketing narratives, strengthening campaign relevance and adoption.
Social Media Strategist
Freelance
08.2020 - Current
- Developed and executed multi-platform marketing campaigns across TikTok, Instagram, and YouTube, driving a 70% increase in engagement in four months.
- Created and managed creative briefs, content calendars, and campaign roadmaps, ensuring alignment with brand messaging and audience insights.
- Led consumer engagement initiatives by integrating cultural trend research into brand storytelling, building loyalty and expanding reach.
- Directed digital community interactions (comments, DMs, user engagement), strengthening trust, consumer connection, and retention.
Business Analyst Intern
Saifr, Fidelity Investments
Boston, MA
06.2022 - 05.2023
- Developed and pitched a regional content marketing plan to strengthen product resonance across diverse consumer markets.
- Partnered with marketing and UX teams to refine digital communication channels, enhancing consumer journey and experience.
- Conducted product testing and compliance validation to ensure accuracy in brand messaging and adherence to industry standards.
- Supported campaign development by analyzing consumer behavior and competitive trends to inform positioning.
Education
Bachelor of Science - Marketing & Entrepreneurship
Babson College
Skills
- Marketing Strategy & Planning
- Social Media & Content Creation
- Consumer Insights & Trend Analysis
- Creative Brief Development
- Retail & Wholesale Campaigns (exposure)
- Cross-Functional Team Leadership
- C-Level Presentation & Storytelling
- Project & Vendor Management
Certification
- Yale School of Management - Women’s Leadership Program
- MIT LaunchX - Becoming an Entrepreneur
Affiliations
- Creative Direction & Photography – Conceptualized and led branded photoshoots, developing content that highlights cultural and lifestyle narratives.
- Fashion & Lifestyle Trendspotting – Tracking global fashion, beauty, and consumer trends to anticipate shifts and translate them into campaign ideas.
- Humanitarian & Social Impact Campaigns – Raised $10K+ via digital storytelling and news outlet partnerships to drive awareness and fundraising.
Timeline
Business Analyst, Marketing Strategy & Product
Saifr, Fidelity Investments
06.2023 - Current
Business Analyst Intern
Saifr, Fidelity Investments
06.2022 - 05.2023
Social Media Strategist
Freelance
08.2020 - Current
Bachelor of Science - Marketing & Entrepreneurship
Babson College
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