Eisha Rashid
Lahore
Summary
Strategic Content Strategist with experience in content strategy and sales management. Expertise in enhancing brand messaging, driving engagement, and building client relationships. Skilled in SEO optimization, brand development, and audience engagement. Led innovative content campaigns to boost online visibility and customer interaction while guiding creative teams toward strategic objectives.
Overview
6
6
years of professional experience
2
2
Certifications
Work History
Content Strategist
Upwork.com
03.2023 - Current
- Collaborated with cross-functional teams to align brand messaging across platforms, enhancing audience recognition.
- Created detailed content calendars to organize production schedules and maintain workflow efficiency.
- Analyzed performance metrics to refine content strategy and improve engagement levels.
- Evaluated website architecture to recommend improvements that enhanced user experience and navigation.
- Researched and identified target audiences to inform content direction.
- Planned and managed production of digital assets, streamlining workflow for videos, infographics, and blogs.
- Edited copy provided by internal teams to ensure accuracy and readability before publication.
Sales Manager
ITVision Enterprises
Lahore
01.2024 - 09.2025
- Developed and executed targeted sales strategies that increased market presence.
- Trained and mentored sales team on product knowledge and customer engagement.
- Analyzed sales data to identify trends and adjust strategies accordingly.
- Collaborated with marketing to create effective promotional campaigns for products.
- Managed client relationships to foster satisfaction and encourage repeat business.
- Implemented CRM systems to streamline sales processes and track leads efficiently.
- Developed sales plans, goals, strategies and objectives to achieve team goals and revenue objectives.
Freelancer
Upwork.com & Contra
Remotly
03.2023 - 02.2025
- Managed multiple projects simultaneously while meeting tight deadlines consistently.
- Conducted market research to shape creative strategies and enhance client solutions.
- Utilized various tools for project management and communication effectively.
- Edited and refined content to align with client branding and messaging standards.
- Established strong client relationships through consistent updates and feedback sessions.
- Collaborated with team members to generate innovative ideas for upcoming projects.
- Created content for various websites, blogs, and social media accounts.
HR Manager
Novotech
Lahore
03.2020 - 10.2023
- Managed recruitment processes to attract top talent for various departments.
- Developed and implemented employee training programs to enhance skills and support career growth.
- Facilitated conflict resolution sessions to promote a positive workplace environment.
- Coordinated employee benefits administration, addressing inquiries to ensure clarity and satisfaction.
Education
Bachelor of Health Science - Information Science & Health
ANMC
Lahore01-2025
LLB - Law
University of London
UKSkills
- Content strategy
- Content creation
- Customer engagement
- Client relationships
- Sales strategy
- Planning
- Time management
- Multitasking
- Teamwork and collaboration
- Leadership supervision
- Team leadership
- Written communication
- Public speaking
- Critical thinking
- Problem-solving
- Customer service
Languages
English
Professional
Urdu
Professional
Punjabi
Limited
Certification
CRPC - KC Lahore Pk
Affiliations
Event Managements , Social Media Content ,
Timeline
Sales Manager
ITVision Enterprises
01.2024 - 09.2025
Content Strategist
Upwork.com
03.2023 - Current
Freelancer
Upwork.com & Contra
03.2023 - 02.2025
HR Manager
Novotech
03.2020 - 10.2023
Bachelor of Health Science - Information Science & Health
ANMC
LLB - Law
University of London