Eisra Gadem
MarTech & Field Marketing Strategist
Washington,DC
Summary
MarTech-savvy marketing professional with 5+ years driving demand generation, field marketing, and partner-driven programs in enterprise SaaS and DeFi. I build and run the systems and campaigns that turn events and partnerships into measurable pipeline and long-term customer relationships. Comfortable bridging marketing, sales, and engineering to deliver scalable campaigns, modernize MarTech stacks, and launch synchronized cross-channel experiences. Bilingual in Arabic and English.
Overview
6
6
years of professional experience
2035
2035
years of post-secondary education
1
1
Language
Work History
U.S Public Sector Marketing Specialist
NetApp
01.2025 - Current
- Led integrated demand programs that influenced $15M+ in pipeline, by aligning campaigns with federal/SLED sales priorities using Salesforce CRM, Asana and targeted workflows.
- Partnered with AWS and Google to deliver joint co-marketing programs that opened new government accounts, leveraging account-based campaigns and shared event strategies.
- Managed $900K+ in program budgets to drive higher ROI and measurable sales alignment, through disciplined budget tracking and campaign reporting.
- Coordinated product launches and field events that accelerated deal cycles and generated executive-level engagements, using tailored content and partner enablement.
- Built centralized event playbooks that streamlined campaign execution across teams, standardizing best practices in SharePoint/Marketing Hub.
Public Sector Demand Generation Specialist
Salesforce
01.2024 - 12.2024
- Designed targeted campaigns for tribal governments and casinos that supported multimillion-dollar opportunities for Salesforce’s Public Sector team.
- Created tailored content (case studies, landing pages, emails) that equipped sales teams with assets to influence executive-level decision makers.
- Partnered with tribal associations to deliver executive forums and webinars that opened new business conversations and positioned Salesforce as a trusted advisor.
- Facilitated cross-functional campaign execution with product, sales, and creative teams to strengthen Salesforce’s position in the tribal sector market.
Sales and Marketing Specialist
Chainalysis
10.2021 - 10.2023
- Developed targeted outreach campaigns that supported $10M+ in federal pipeline, using compliance-focused messaging and market research insights.
- Refined sales playbooks and campaign processes that improved federal opportunity conversion rates, by aligning closely with sales leadership.
- Represented Chainalysis at ACAMS Singapore to increase global brand visibility and establish new regulatory partnerships, leveraging international event platforms.
- Built association and agency partnerships that influenced procurement conversations and expanded adoption, through co-hosted events and executive forums.
- Implemented CRM systems for improved lead tracking and follow-up processes, resulting in more efficient sales operations.
Enterprise Account Executive
Accenture
08.2020 - 10.2021
- Managed enterprise client portfolios (Google, Microsoft Azure, Iron Mountain, Maryland Dept. of Labor) that supported $25M+ in revenue opportunities, by building trusted executive relationships.
- Collaborated with stakeholders to craft go-to-market strategies that advanced digital transformation goals, leveraging Accenture’s multi-industry expertise.
- Identified upsell opportunities that expanded account revenue and secured long-term engagements, using consultative account planning.
- Facilitated client success by maintaining open lines of communication and addressing concerns promptly, fostering long-lasting business relationships.
- Collaborated with internal teams to develop tailored solutions for complex client needs, resulting in increased revenue.
Public Sector Sales & Marketing Coordinator
Carahsoft Technology Corporation
08.2019 - 08.2020
- Coordinated 20+ campaigns and events that generated qualified public sector opportunities, using webinars, trade shows, and vendor programs.
- Produced sales collateral that accelerated procurement cycles and supported multimillion-dollar proposals, by tailoring assets to agency needs.
- Improved CRM processes and reporting that gave leadership visibility into campaign ROI and pipeline health, through Salesforce data management.
- Executed co-marketing programs with 15+ vendors that extended Carahsoft’s reach into new agency markets, aligning partner efforts to federal priorities.
Education
Bachelor of Science -
Virginia Commonwealth University
Associate of Science -
Northern Virginia Community College
05.2001 - 05.2016
Skills
Marketing & Sales Enablement
Partner Marketing Strategy & Execution
Demand Generation & Pipeline Development
Events & field: End-to-end event planning, partner & vendor management, executive engagement
Analytics & reporting: Google Analytics (including GA4 concepts), Google Tag Manager; Tableau & Power BI for dashboards
Budgeting and Campaign orchestration: Salesforce CRM, Pardot, Salesforce Marketing Cloud (admin support), HubSpot
DeFi & Blockchain Industry Knowledge
Project management
Timeline
U.S Public Sector Marketing Specialist
NetApp
01.2025 - Current
Public Sector Demand Generation Specialist
Salesforce
01.2024 - 12.2024
Sales and Marketing Specialist
Chainalysis
10.2021 - 10.2023
Enterprise Account Executive
Accenture
08.2020 - 10.2021
Public Sector Sales & Marketing Coordinator
Carahsoft Technology Corporation
08.2019 - 08.2020
Associate of Science -
Northern Virginia Community College
05.2001 - 05.2016
Bachelor of Science -
Virginia Commonwealth University