Ejona Fetau
West Roxbury,MA
Summary
Qualified Marketing Executive with 3+ years of experience in both traditional and online marketing. Results-driven with a proven track record in leading end-to-end projects from conceptualization to execution within an international corporate setting. Known for meticulous attention to detail and a strategic approach by focusing on consumer insights and buying process. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
7
7
years of professional experience
Work History
RRP Marketing Executive
Philip Morris International
04.2022 - 04.2024
- Successfully conceptualized and executed omnichannel marketing campaigns aimed at increasing footfall in brand retail outlets.
- Achieved remarkable 40% increase in footfall through implementation of omnichannel strategies, seamlessly integrating online and offline touchpoints to enhance customer experience.
- Exceeded KPIs by generating 25% increase in leads monthly, demonstrating effectiveness of targeted marketing efforts and campaign execution.
- Achieved conversion rate of 33%, showcasing ability to translate leads into customers through optimized marketing strategies.
- Leveraged real people stories and inspired content to increase awareness, improve social media (SM) reach and engagement rates.
- Developed comprehensive strategy spanning across various touchpoints, ensuring consistency and coherence in brand messaging and customer interactions.
- Generated detailed reports for marketing campaigns, providing valuable insights into key metrics such as ROI, engagement rates, conversion rates, and audience demographics.
- Utilized data-driven analysis to optimize marketing strategies, identifying areas of improvement and implementing adjustments for enhanced performance.
- Successfully tracked and managed marketing budget on monthly basis, ensuring efficient allocation of resources across various projects.
Assistant Lecturer
Tirana Business University
01.2020 - 01.2024
- Assisted in coordination and delivery of lectures, tutorials, and seminars for +100 number of students per semester.
- Managed administrative tasks for 4 number of courses, including grading assignments, scheduling exams, and organizing course materials.
- Facilitated student learning by providing support and guidance to +50 number of students during office hours and via email communication.
- Participated in professional development workshops to continuously improve teaching skills and stay current with industry trends. (Erasmus + Academic Staff Mobility, Staffordshire University UK 2022, Danubius University Romania, 2023).
- Contributed to academic community through active participation in departmental meetings, curriculum development discussions, and other university initiatives.
Account Manager
DDB Albania
01.2020 - 03.2022
- Managed a diverse portfolio of accounts (including financial, telecommunication, food and educational industry ensuring timely communication, strategic marketing plan for both online and offline channels and effective problem resolution.
- Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
- Used analytical skills to track and report on account performance metrics, providing insights for future growth opportunities.
- Coordinated cross-departmental efforts to execute successful marketing campaigns for key accounts.
- Successfully resolved escalated issues, preventing potential loss of valuable clients while maintaining positive relationships with all parties involved.
- Increased client satisfaction by building strong relationships and addressing their needs promptly.
Reporting Analyst
MOGO Finance
01.2018 - 01.2019
- Preparing weekly reports about Customer Service weekly performance including applications data, number of loans issued and outgoing calls of interested clients
- Preparing weekly reports about Debt Collection including weekly results of recovered loans, repossessed cars, sold cars and clients current sub status
- Preparing monthly report including, contracts, collection, value of Loan Issued, Application sources, marketing budget and results
- Daily analysis of Power BI Reports and data.
- Analyzed reporting functions and efficiency to reduce error rates and increase efficiency by 40%.
Accounting Clerk
Redmark Accounting Studio
01.2017 - 01.2018
- Processed all incoming and outgoing invoices and payments for more than 50 clients
- Updated general ledger with the latest transaction details
- Recording Bank statements for 100 accounts
- Bookkeeping and tax declaration every month for 50+ clients
- Reviewed financial statements and supporting documentation
Education
M.S. International Business Management -
Erasmus + Staffordshire University UK
12.2020
M.S. Business Administration -
Tirana Business University College
12.2020
B.A. Economics -
University of Economy, Tirana
12.2017
Skills
- Visual Merchandising Design
- Sales Promotions
- Strong time management
- Presentations
- Social Media Analytics
- Power BI Reports
- Relationship Building
- Creative Brief
- Quantitative and qualitative market research
- Event Planning
- E-mail and direct mail marketing campaigns
- Budget Oversight (SAP, Couppa)
- CIS (Consumer Information System)
Languages
English
Full Professional
Italian
Full Professional
Timeline
RRP Marketing Executive
Philip Morris International
04.2022 - 04.2024
Account Manager
DDB Albania
01.2020 - 03.2022
Assistant Lecturer
Tirana Business University
01.2020 - 01.2024
Reporting Analyst
MOGO Finance
01.2018 - 01.2019
Accounting Clerk
Redmark Accounting Studio
01.2017 - 01.2018
M.S. International Business Management -
Erasmus + Staffordshire University UK
M.S. Business Administration -
Tirana Business University College
B.A. Economics -
University of Economy, Tirana