EKATERINA RANSOLI
Grand Rapids,Michigan
Summary
Results-driven B2B marketing professional with expertise in go-to-market strategy, sales enablement, and messaging. Adept at leveraging Forrester’s marketing frameworks to optimize product positioning and drive growth.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Product Marketing & PR
ION Analytics
04.2023 - Current
- Supported PR initiatives by managing press releases and tracking MBR metrics.
- Conducted competitive analysis and market research to inform product messaging.
- Supported third-party event initiatives by analyzing ROI, gathering feedback, and optimizing strategies.
Product Marketing Specialist
Backstop Solutions Group
10.2022 - 04.2023
- Refined product positioning using Forrester’s B2B Portfolio Architecture framework.
- Contributed to the development of go-to-market strategies, including launch plans and adoption programs, in collaboration with cross-functional teams.
- Created sales enablement content, including messaging frameworks.
- Conducted market research and competitive analysis.
- Collaborated with product teams to optimize messaging based on Forrester’s Messaging Nautilus.
- Led internal enablement initiatives, ensuring that sales teams effectively articulated product value.
Senior Sales Development Representative
Backstop Solutions Group
07.2022 - 10.2022
- Directed targeted email campaigns.
- Trained new hires to enhance their approach to prospecting.
Sales Development Representative
Backstop Solutions Group
08.2021 - 07.2022
- Executed outbound sales efforts to generate qualified leads and expand market reach
Education
MBA - Business Administration
National Louis University
01.2014
Skills
- Go-to-Market Strategy
- Product positioning
- Messaging and Sales Enablement
- Market Research and Competitive Analysis
- Content Strategy and Thought Leadership
Certification
- Forrester - Accelerating B2B Marketing
- PMA - Product Marketing Certified: Core
Timeline
Product Marketing & PR
ION Analytics
04.2023 - Current
Product Marketing Specialist
Backstop Solutions Group
10.2022 - 04.2023
Senior Sales Development Representative
Backstop Solutions Group
07.2022 - 10.2022
Sales Development Representative
Backstop Solutions Group
08.2021 - 07.2022
MBA - Business Administration
National Louis University
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