Erin Kim

Brands

eBay, Express, Google, Jeep, Mrs. Meyers, Proctor & Gamble, San Francisco Fashion Week, Seventeen Magazine,
Tea Collection, Yes To, Inc., Yoobi

Agencies

C3 Experiential, Edelman, Grow Marketing, MKM Creative, Rescue Agency

Activation Highlights

SC Johnson/Mrs. Meyers, Wisconsin
2024
* Produced Influencer Camp Event @ Camp Wandawega
* Produced all branding/signage, Invite Boxes, Welcome Kits
* Sourced and managed local vendors/chefs/workshop leaders/staff
* Managed pre-production & execution schedules with all internal teams i.e. creative, social, influencer & brand
Budget: $1.5M
200+ unique posts on Instagram and TikTok (3.5X more than contracted)
Over 2.8M organic views

eBay, Los Angeles
2023
• Produced branded Influencer content studio aimed at increasing awareness of and elevating eBay Motors within the auto enthusiast community
• Created & managed pre-production & execution schedules with all internal stakeholders i.e. creative, social, influencer, digital and account
• Managed internal teams & influencers onsite
• Produced all branded set & prop elements

Agents of Change Summit, San Diego
2023
• Produced 3-day conference for 600+ public health professionals
• 15 mainstage speakers, 2 panels, 70 break-out sessions
• Produced ancillary activations such as book signings, fitness activities & sponsor lounges
• Coordinated room blocks, catering, VIP travel, union A/V
• Produced signage, printed materials & premiums

Yoobi & Yes To, Inc., San Francisco
2014
• Secured target-rich opportunities for the SF Yoobi Bus Tour & Yes To Beauty Bike Tour
• Sourced & negotiated community partnerships & 3rd party vendors
• Managed Influencer appearances & content posting
• Coordinated all Bay Area appearance logistics & staffing
• Yes To Beauty Bike Tour Stevie Ward Finalist & PRO Award

Google, Nationwide
2013-2014
• Produced Google pop-up experience, Winter Wonderland, to introduce new hardware to consumers in 5 major US markets*
• Hired & managed 10 In-market Producers
• Worked cross-functionally with multiple client agencies (AV, PR, Staffing, etc.)
• *2500+consumers per activation

San Francisco Fashion Week
2004-2007
• Produced and managed front of house including Designer Boutique, JetBlue Lounge, press & VIP check-in
• Curated 100+ apparel & accessory designers
• Managed 50+ event staff
*Attendance 1500+ guests per night

• Concepted & produced integrated marketing campaigns, brand activations & PR stunts
• Developed brand influencer programs
• National remote and on-site event management
• Clients include Electronic Arts, Hotwire, Miller Brewing Company, Method, POLA Japanese Beauty, Volvo

• Identified & vetted brand Influencers
• Developed and led Influencer focus groups
• Crafted findings & recommendations for brand acceleration
• Clients include GapBody, Allure Magazine, Teen Vogue

• Researched brand-relevant trends in fashion, sports, art & music for integration into regional
  marketing campaigns
• Worked cross-functionally with sales team to combine marketing strategy and sales efforts for
  maximum revenue
• Identified & secured local influencers for product seeding
• Assistant produced local Red Bull events including Streets of San Francisco & Flugtag*
  *Attendance 5-10k per event