Elaina Shaw

• Trainer Salon Director (TSD) – Leadership & Mentorship
• Selected as a Trainer Salon Director (TSD) after demonstrating strong leadership and operational excellence over a full season/year.
• Recognized for comprehensive understanding of all salon functions and consistent productivity.
• Trained and mentored SDs-in-training (SDITs), providing structure, support, and real-time coaching during onboarding.
• Set a high-performance example through professionalism, policy adherence, and a client-focused mindset.

Planning & Execution

• Developed and implemented strategic and operational plans to optimize salon performance.
• Managed staffing levels to ensure salon functionality and employee growth.
• Filtered, prioritized, and communicated essential information to the salon team clearly and effectively.

Business Operations

• Ensured compliance with all wage and hour regulations, including those for minors and nonexempt employees.
• Leveraged operational tools (labor guidelines, inventory systems, and financial reports) to drive efficiency and excellence.

Sales Development & Team Building

• Conducted regular performance reviews and set strategic goals to improve team sales.
• Provided ongoing sales coaching and developmental opportunities to enhance individual and team success.
• Managed day-to-day sales and created a culture of achievement and accountability.

Client Satisfaction

• Trained staff to prioritize the client experience and consistently deliver high-quality service.
• Addressed client concerns promptly and effectively to maintain satisfaction and loyalty.
• Upheld a “client-first” culture throughout all operations and interactions.

Leadership & Team Culture

• Modeled a calm, professional demeanor in high-pressure and high-volume situations.
• Set clear performance expectations and held team members accountable for results.
• Developed and implemented action plans aligned with company metrics and goals.
• Delegated responsibilities strategically to optimize workflow and salon operations.
• Continuously reviewed salon performance metrics to identify and act on opportunities for improvement.

• Wedding & Event Catering
• Assisted with setup, service, and breakdown for weddings, private parties, and events.
• Ensured proper table settings, food displays, and beverage stations were professionally arranged.
• Served food and drinks efficiently while maintaining friendly, attentive service to guests.
• Helped load and unload supplies, including décor, utensils, and food service equipment.
• Maintained cleanliness and safety standards during and after events.
• Worked closely with kitchen and event staff to ensure smooth operations and timely service.
• Adapted to a variety of event sizes, styles, and guest needs with flexibility and professionalism.

Motivated and service-oriented Assistant Salon Manager with proven experience supporting salon operations and enhancing the client experience. Skilled in training team members, supporting hiring processes, managing labor, driving marketing efforts, and ensuring operational excellence. A reliable leader and team player who works closely with Salon Directors to meet business goals while fostering a client-first culture.

Friendly, knowledgeable, and customer-focused Tanning Consultant with experience providing high-quality service in a fast-paced salon environment. Adept at educating clients on tanning services and skincare products, maintaining salon cleanliness, and supporting daily operations. Passionate about helping clients look and feel their best while ensuring a smooth and professional salon experience.