Summary
Overview
Work History
Education
Skills
Timeline
Generic

Elaina Tarmy

West Orange

Summary

Creative and results-driven marketing professional adept at developing and executing strategic campaigns to enhance brand awareness and audience engagement. Proven ability to craft compelling content, analyze market trends, and optimize marketing strategies using data-driven insights. Committed to staying ahead of industry trends while delivering innovative solutions that effectively connect with target audiences. Highly adaptable and detail-oriented, excelling in fast-paced environments to implement high-performing campaigns aligned with business objectives.

Overview

5
5
years of professional experience

Work History

Public Relations Assistant

Hearts In
02.2025 - Current
  • Support public relations efforts by drafting media pitches and promotional materials.
  • Assist in sourcing and coordinating interviews with clients, media outlets, and influencers to enhance brand visibility.
  • Research industry trends and media opportunities to support strategic PR initiatives.
  • Assist in planning and executing PR campaigns, events, and brand partnerships.
  • Collaborate with internal teams to ensure cohesive messaging across all communication channels.

Account Coordinator

Brand Groupies
11.2024 - 02.2025
  • Supported social media, PR, and podcast efforts to enhance client visibility and engagement.
  • Edited and optimized video content to enhance brand storytelling and digital presence.
  • Managed social media posting schedules for multiple clients, ensuring consistent engagement and brand alignment across platforms.
  • Actively engaged with online communities by responding to comments, messages, and audience interactions to strengthen brand presence.

Marketing Coordinator

Yoga Six
02.2024 - 11.2024
  • Develop and manage social media content calendars to ensure consistent and strategic brand messaging.
  • Create engaging digital content to enhance brand visibility and audience engagement.
  • Plan, coordinate, and execute in-studio events and community outreach initiatives to strengthen brand presence and foster relationships.
  • Attend and represent the brand at external events to drive awareness and member acquisition.
  • Monitor social media engagement metrics and adjust strategies to optimize reach and interaction.
  • Support customer acquisition efforts through targeted marketing initiatives.
  • Stay up to date on industry trends to continuously refine marketing strategies for maximum impact.

Digital Marketing Associate

E Squared Marketing
06.2023 - 11.2023
  • Develop engaging and brand-aligned content for multiple clients, ensuring consistency with marketing objectives.
  • Manage and schedule social media content to enhance brand visibility and audience engagement.
  • Plan and execute influencer marketing campaigns, including outreach, collaboration management, and performance tracking.
  • Stay up to date on industry trends, platform updates, and best practices to enhance digital marketing efforts.

Marketing Intern

American Shipping Company
11.2021 - 03.2022
  • Brainstormed with the sales/marketing team to develop new and innovative campaigns aligned with corporate strategy to increase the number of followers and subscribers.
  • Assisted in creating compelling content to increase company awareness.

Marketing and Communications Intern

University of Hartford
02.2020 - 12.2020
  • Drove awareness, engagement, and opportunities for students, alumni, and faculty through strategic marketing initiatives.
  • Sourced and interviewed students and distinguished alumni to craft compelling articles highlighting the college’s achievements.
  • Developed content that showcased the university’s impact, creating excitement for prospective students to apply and enroll.
  • Collaborated with internal teams to align storytelling with the university’s brand identity and recruitment goals.

Education

Bachelor of Arts - Public Relations

University of Hartford
West Hartford, CT
05-2023

Skills

  • Social media content creation
  • Capcut, Canva, Digital Stack, ClubReady, Excel, Powerpoint, Google Sheets, Sprout Social
  • Influencer campaigns/outreach
  • Strong organizational and time-management
  • Exceptional communication
  • Ability to work independently and as part of a team
  • Detail-oriented, and able to handle multiple tasks simultaneously
  • Social media coordination
  • Video editing
  • Event coordination

Timeline

Public Relations Assistant

Hearts In
02.2025 - Current

Account Coordinator

Brand Groupies
11.2024 - 02.2025

Marketing Coordinator

Yoga Six
02.2024 - 11.2024

Digital Marketing Associate

E Squared Marketing
06.2023 - 11.2023

Marketing Intern

American Shipping Company
11.2021 - 03.2022

Marketing and Communications Intern

University of Hartford
02.2020 - 12.2020

Bachelor of Arts - Public Relations

University of Hartford

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Elaina Tarmy