Elaine Johnson

• Managed integrated marketing strategies across diverse business units, optimizing brand impact and delivering results through targeted initiatives and cross-functional alignment.
• Partnered with stakeholders (marketing, design, Data & Analytics, and merchandising) to develop and execute multi-channel campaigns that increased customer engagement and brand visibility.
• Ideated on creative strategies for seasonal campaigns and product launches, contributing to innovation and business advancement.
• Partnered closely with insights teams to design and execute learning plans, driving customer segmentation and improving campaign effectiveness.
• Owned in-store marketing strategies while partnering with email and social media teams to ensure alignment across all channels, delivering a cohesive multi-channel customer experience.
• Designed, executed, and supported complex business cases for new marketing strategies to testing of offers, customer segmentation and contact strategies.
• Managed project timelines, budgets, and cross-functional coordination to deliver marketing and merchandising initiatives on time and within scope.

• Developed and executed integrated marketing strategies while demonstrating a growth mindset and innovative problem-solving approach.
• Partnered with cross-functional teams to deliver market insights and data-driven recommendations to enhance merchandising strategies and campaigns.
• Supported marketing and visual teams in executing promotional plans and concept prototyping.
• Analyzed market trends and consumer preferences to support the development of merchandising strategies and promotional plans for client brands.

• Contributed to assembling and updating seasonal apparel collections by curating product assortments that reflected customer preferences and market trends.

• Displayed excellent interpersonal and relationship-building skills to support the design team.

• Built strong working relationships with the design team to ensure cohesion and alignment with brand and collection vision.