Summary
Accomplishments
Skills
Overview
Work History
Education
Elaine Maffeo

Elaine Maffeo

Long Beach,NY

Summary

Dynamic Vice President – Fashion & Brand Sales.

Strategic and results – driven VP with an exceptional track record leading iconic Fashion Brands including Kenneth Cole, Vince Camuto, Kensie, Laundry by Shelli Segal & Elie Tahari.

Expert negotiator and deal – closer, delivering consistent revenue growth and boosting profitability by 50%. Adept at nurturing lifelong partnerships with top-tier industry stakeholders. Skilled at driving Market expansion and brand awareness through innovative business strategies, cross-functional collaboration, and data-backed decisions.

With a 33 – year career of progressive advancement at powerhouse companies –including G-III Apparel Group, Fleet Street and the Levi Group—I have built a unique track record in branding, merchandising, planning, Market analysis and team leadership. Known for strategic vision and execution, I’ve consistently delivered strong business performance and fostered high – performing teams.

My ability to blend analytical rigor with creative merchandising strategy has driven sustainable brand growth and market differentiation.

Accomplishments

  • Launched Kenneth Cole Ladies Outerwear Division from inception bringing it to a $51M a year entity within 8 years of launch
  • As President of Vince Camuto & Kensie ladies outerwear brands, increased the businesses from $2M to $10M by utilizing industry relationships, placing brands in Macy's, Dillards, Bloomingdales and Nordstroms.
  • Spearheaded an innovative design variation on a key item for Big Box retailer COSTCO which was accepted into their buy generating $8M in revenue in 2 consecutive seasons.
  • Elected as brand guest host on HSN, appearing on numerous events on live and digital broadcasts nationwide generating brand awareness and positive revenue stream.
  • Placed product lines on popular morning news network show “Today, NBC Jill’s Steals & Deals” for flash sales events yielding in sold out results.

Skills

  • Brand Positioning
  • Marketing alignment
  • Business Growth
  • Pricing Development
  • Market Development Skills
  • Industry Connections
  • Negotiation and Closing
  • Brand Management
  • Industry expertise
  • Sales meeting facilitation

Overview

39
39
years of professional experience

Work History

VP of Sales and Merchandising

The Levy Group Inc
11.2016 - 01.2025
  • Increased sales revenue by developing and implementing innovative sales strategies.
  • Achieved sales and business goals by cultivating industry relationships.
  • Secured key accounts with targeted presentations, strengthening brand reputations with industry key accounts.
  • Spearheaded an innovative design variation on a key item for Big Box retailer COSTCO which was accepted into their buy generating $8M revenue in 2 consecutive seasons.
  • Negotiated with production teams to reduce costs while maintaining quality, product and brand integrity.
  • Developed short and long-term sales strategies to gain market share, uncover new sales opportunities and increase revenue.
  • Collaborated with design teams to identify new business opportunities by trend forecasting and implementing branding solutions.
  • Navigated complex negotiations to secure margin profitability.
  • Improved profitability by optimizing pricing strategies and cost controls.
  • Proposed marketing directives to licensing teams and suggested ecommerce features to enhance brand awareness.
  • Boosted bottom line profitability by 50% through team training, mentorship and full transparency of inside industry updates to all department leaders.
  • Initiated in-depth account assessments with sales and management teams to evaluate sales opportunities.
  • Heightened product awareness levels and drove profit margins 30% through negotiations with industry buyers.
  • Performed monthly sales forecasting and competitive analysis with teams, to determine product performance levels and need for new product developments.
  • Exceeded sales quotas and increased profitability through effective sales strategies and business planning.

President of Sales

Fleet Street Ltd
01.2012 - 11.2016
  • VP of Vince Camuto & Kensie ladies outerwear brands.
  • Increased businesses from $2M to $10M by utilizing industry relationships and placing brands in Macy's, Dillards, Bloomingdales and Nordstroms.
  • Responsible for the branding activities of both licenses.
  • Overseeing all aspects of brand placement, including creating marketing strategies, managing product launches, defining brand messaging and ensuring consistency across all communication channels,
  • Introduced and placed the Kensie Outerwear brand internationally, including a first time entry in the big box retailer market through rigorous Costco negotiations, yielding a company record for an initial buy of a newly acquired brand.

Vice President Of Sales

G-III Apparel Group Ltd.
08.1991 - 01.2012
  • Launched Kenneth Cole Ladies Outerwear Division from inception bringing it to a $51M a year entity within 5 years of launch.
  • Secured key accounts with targeted presentations, strengthening brand reputation within the industry.
  • Developed short and long-term sales strategies to gain market share, expand sales opportunities and increase revenue.
  • Negotiated with production teams to reduce costs while maintaining quality, product and brand integrity.
  • Crafted overall account sales strategies and coordinated activities of sales executives to achieve revenue goals.

Retail Store Manager

Ann Taylor Retail
07.1989 - 02.1991
  • Managed all aspects of budgeting for the retail location including labor costs, expenses control, revenue tracking.
  • Upheld brand identity standards within the store location through consistent signage presentation merchandise displays following corporate guidelines.
  • Managed inventory control, cash control, and store opening and closing procedures.
  • Maintained proper product levels and inventory controls for merchandise and organized backroom to facilitate effective ordering and stock rotation.

Retail General Manager

G. Fox
01.1986 - 08.1989
  • Played a key role in recruiting top talent for various positions within the organization.
  • Consistently met and surpassed all sales goals.
  • Developed high-performing teams through regular coaching, mentoring, and performance evaluations.
  • Recognized as a top-performing manager within the region due to excellent results achieved in sales growth.
  • Boosted overall store performance with strong leadership, clear communication, and consistent feedback.

Education

Associate of Business Administration -

Quinnipiac University, Hamden, CT

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