Elaine Martinez

Responsible for leading and developing all aspects of agent tool vertical, including best practices, tool enhancements, training, developments, analytics, and account management

• Lead, mentor, and support Uplift’s Agent Strategy team in strategy development, execution, driving partner growth, while delivering performance analytics, and new product enhancements
• Develop agent training initiatives in order to improve agent engagement and growth
• Work across multiple departments for successful launch of enhanced agent tool which generated 110% increase in GTV’s (Gross Transaction Volume) and agent usage
• Work with Marketing Team to redesign business development page, resulting in 50% reduction of misdirected inquiries
• Work with VP of Sales and Agent Team on revised account management strategy plan targeting top producing partners to increase partner engagement and volume
• Work closely with integrations, design and engineering teams to identify enhancements, prioritize development and conduct user acceptance testing for Uplift integration in B2B and B2C tools

Responsible for Ensemble’s Cruise Technology, including vendor evaluation, project management, product development and financial accountability

• Work closely with booking engine vendor to identify enhancements, prioritize development and conduct user acceptance testing for B2B and B2C tools
• Manage project budget, and PMO hours spent on development and maintenance
• Oversee timely and accurate loading of 3000+ promotional content for U.S., Canada, & Australia
• Develop best practices for use of technology tools when new enhancements are added
• Created multi-level training for owner and front-line travel agents to drive increased adoption of technology tools
• Work with agency owners to determine best practices and usage for B2B and B2C platform
• Identify key metrics to monitor performance of booking tools

Responsible for Ensemble Travel Group’s 300+ private label hosted cruise program, including development, operations, training, management of customer service support staff and department budget

• Collaborated with all major cruise lines, third party writers and designers in creating and managing exclusive programs and selling opportunities for Ensemble Travel members
• Developed processes to streamline operational management of 1000+ exclusive programs
• Created and continually refined communication and training including webinars, training manuals and live presentations

Responsible for Signature’s private label Hotel & Resort Collection program, including program development, supplier negotiation and interaction across multiple departments

• Worked with Executive Vice President to establish and launch exclusive hotel program of 250+ five- star luxury hotels worldwide
• Negotiated with hotel general managers to secure hotels for program with extra value-added amenities
• Interacted with hotel marketing teams to secure content for Signature’s proprietary website
• Worked with IT teams to ensure Signature hotel rate code accuracy against each property
• Developed and implemented marketing strategies to promote Hotel & Resort Collection content for publication for consumers
• Handled project management with third party vendors for design and print production
• Developed and implemented marketing strategies to promote hotel services