Event Sales Manager and Planner with a background in hospitality, wedding sales, and event coordination. Builds trusted client relationships, prepares proposals, negotiates contracts, and manages logistics from inquiry through day-of handoff while keeping venues, vendors, and staff aligned.
Overview
11
11
years of professional experience
Work History
Event Sales Manager & Planner
Valle Vista Golf Club & Conference Center
Greenwood, IN
03.2024 - Current
Prepared proposals, presented venue packages and services, negotiated contracts, secured bookings, and guided couples through the decision-making process.
Led venue tours and consultations with engaged couples, gathering vision, priorities, guest count, budget, and event needs to build personalized wedding experiences.
Served as primary client contact throughout pre-wedding planning, building trusted relationships and providing consistent communication and support.
Coordinated wedding logistics including timelines, floor plans, menus, décor, vendor requirements, setup needs, special requests, and other event details.
Maintained accurate and organized event information, ensuring seamless transition from sales and planning to day-of execution.
Supported full wedding sales and planning process from initial inquiry and consultation through contract execution, final planning, and handoff to day-of coordinator.
Managed multiple weddings and planning timelines at once while maintaining attention to detail and high customer service standards.
Identified and presented upsell opportunities for venue services and enhancements aligned with couple needs and budget.
Resolved client questions and concerns, addressing planning challenges and providing effective solutions throughout the customer journey.
Sales and Event Manager
The Mavris Arts and Event Center
Indianapolis, IN
01.2023 - 07.2023
Sold over a quarter million dollars in events and generated additional revenue.
Created sales plans, goals, strategies, and objectives to meet team targets and revenue goals.
Developed strategic sales plans to increase customer base and enhance global market presence.
Prospected for new business through databases and other outreach methods to drive sales.
Maintained professional network of prospective clients and business opportunities.
Tracked monthly sales and prepared analytical reports to support business development planning.
Facilitated team meetings and conducted one-on-one coaching sessions to elevate team performance.
Sales Manager
Ricks Boatyard
Indianapolis, IN
08.2022 - 01.2023
Directed sales planning and account management to expand existing accounts and secure new clients.
Developed targeted marketing campaigns that drove sales growth.
Met with potential clients to perform site inspections and give tours of the facility, meeting rooms and offered activities.
Trained employees on best practices and protocols while managing teams to enhance performance.
Provided leadership, insight and mentoring to newly hired employees, supplying knowledge of various company programs.
Participated in industry events to network and gain insights.
Inspected banquet room and checked with catering team before functions to verify correct room set-up, schedule of events, staffing and audio-visual configuration.
Managed safe and smooth food delivery at banquets, conferences and social events.
Maintained records of customer needs and preferences.
Catering Sales Manager
Hyatt Place Hyatt House Indianapolis Downtown
Indianapolis, IN
04.2022 - 08.2022
Assisted the sales team to achieve and exceed budgeted goals in group rooms, food, beverage, room rental revenue, profit, and occupancy for the hotel.
Generate leads and new business through telephone calls and email solicitations, referrals, networking and community organizations.
Conducted weekly sales calls to existing and new accounts.
Coordinated site visits for prospective clients to showcase hotel facilities and services.
Negotiated sales contracts and generated proposals, wrote contracts, and handled customer correspondence.
Supervised the execution of banquets/events.
Increased meeting planner evaluation scores following promotion to this position.
Assisted the client in menu planning from setup, food and beverage, decorations, and other services requested by client.
Maintained proper documentation of events, changes, and special requests with updated banquet event orders, group resumes and rooming lists.
Partner with the operations team to coordinate customer specifics.
Analyze historical, current, and future hotel/market trends.
Up-sold catering events to maximize revenue through creative and strategic approaches.
Received recognition as Coach of the 3rd Quarter for exemplary performance in sales training.
Assistant Guest Services Manager
Hyatt Place Hyatt House Indianapolis Downtown
Indianapolis, IN
05.2021 - 04.2022
Managed day-to-day operations, driving quality standards and meeting customer expectations.
Improved guest service by providing staff guidance, feedback and individual coaching.
Empowered staff to deliver guest service by encouraging and rewarding responsive guest assistance.
Promoted teamwork and quality service through daily communication and coordination with other departments.
Established and implemented programs and service guidelines, fostering an ultimate guest experience.
Increased front desk enrollment numbers by creating incentivized contests.
Analyzed customer feedback to provide strategic direction to continuously improve overall rating.
Hired multiple team members to enhance guest services.
Conducted performance evaluations to check associates' performance and compliance with policy.
Trained and mentored specialists in the application of soft skills, guest recovery strategies, and performance optimization techniques.
Front Office Manager
Columbia Club
Indianapolis, IN
12.2019 - 05.2020
Supervised 6 employees to ensure efficient front office operations.
Oversaw daily front office operations to ensure exceptional service for guests and members.
Coordinated group sales reservations for non-corporate guests to enhance booking experience.
Created and optimized employee schedules for shift coverage.
Assisted with interviewing job applicants by asking appropriate questions and offering insight and feedback.
Oversaw payroll operations to guarantee all employees received timely compensation for temporary, hourly and salaried employees.
Managed customer complaints and rectified issues to complete satisfaction.
Front Desk Manager
Crowne Plaza Indianapolis Airport Hotel
Indianapolis, IN
04.2018 - 09.2019
Within a month I was promoted to front desk manager from front desk agent.
Managed daily operations of hotel during second shift. at all times over housekeeping, the restaurant, front desk and bellmen; on second shift.
Managed hotel staff performance and provided feedback to enhance service quality.
Facilitated coaching sessions to develop staff skills and improve guest interactions.
Trained multiple people to be a front desk agent and oversaw each of them.
Proficient in direct billing and all cash handling situations.
Managed incident reports and responded to fire alarms and emergencies during my shift.
Performed nightly property inspections to assess staff efficiency and ensure operational standards.
Life Insurance Representative
American Income Life Insurance Company
Indianapolis, IN
06.2017 - 02.2018
Mastered the company selling script, enhancing sales techniques and contributing to increased sales.
Convinced people of the benefits from certain products and services.
Explained competitively priced service plans to customers.
Helped customers identify services/products that best suited their needs.
Serviced policyholder accounts and answered questions accurately.
Monitored sales activities and proactively redirected efforts.
Declined policies that were considered a classified insurance risk.
Rooms Controller
Omni Severin Hotel
Indianapolis, IN
07.2015 - 05.2017
Proficient in making guests reservations and upgrades.
Confirmed reservations, sold upgrades, assigned rooms, and issued keys to create a seamless and positive guest experience.
Knowledge in applying proper blocking strategies and allotting rooms to VIP and regular guests walking in unannounced.
Proficient in direct billing, accounts receivable and performing checkout and cash handling activities in accordance with cashiering and credit policies.
Handled complaints on an urgent basis and ensured the guests were satisfied with the actions.
Excellent customer service and coordination skills.
Identified sales improvement opportunities and set personal goals to exceed company sales targets.
Trained new employees on Omni's standards and procedures to improve operational efficiency.
Education
Associates of Science - Hospitality Administration
Ivy Tech Community College of Indiana
Indianapolis, IN
01-2021
Academic Honors Diploma -
Ben Davis High School
Indianapolis, IN
01-2010
Skills
Event organization
Event planning and logistics
Contract negotiation
Client communication
Operations management
Microsoft Office Suite
Multi-tasking
Opera PMS systems
TripleSeat software
CaterEase platform
GoConcierge application
VingCard Vision system
Onity technology
Envision proficiency
Colleague proficiency
Envision proficiency
Colleague proficiency
Languages
Some French
Accomplishments
Coach of 3rd Quarter at the Hyatt Place Hyatt House Indianapolis Downtown
Multiple awards at various hotels over the years.
Timeline
Event Sales Manager & Planner
Valle Vista Golf Club & Conference Center
03.2024 - Current
Sales and Event Manager
The Mavris Arts and Event Center
01.2023 - 07.2023
Sales Manager
Ricks Boatyard
08.2022 - 01.2023
Catering Sales Manager
Hyatt Place Hyatt House Indianapolis Downtown
04.2022 - 08.2022
Assistant Guest Services Manager
Hyatt Place Hyatt House Indianapolis Downtown
05.2021 - 04.2022
Front Office Manager
Columbia Club
12.2019 - 05.2020
Front Desk Manager
Crowne Plaza Indianapolis Airport Hotel
04.2018 - 09.2019
Life Insurance Representative
American Income Life Insurance Company
06.2017 - 02.2018
Rooms Controller
Omni Severin Hotel
07.2015 - 05.2017
Associates of Science - Hospitality Administration