Summary
Overview
Work History
Education
Skills
Writer
Timeline
Generic

Elaine Zimmermann

Germantown,TN

Summary

Dynamic marketing sales professional with a proven track record of building businesses to the maximum revenue potential through analyzing market and customer data and building marketing and advertising solutions throughout digital, electronic, social and print media.




Overview

29
29
years of professional experience

Work History

Internet Sales Consultant/Business Development Consultant

FirstLight HomeCare
04.2023 - Current
  • Enhanced sales performance by building a consistent pipeline of Veteran prospects.
  • Developed a personalized sales strategy for client, tailored to build a sales pipeline among Veterans who qualify for the Federal Homemaker program
  • Organized live events that showcased services among Veteran customers and generating interest in the brand.
  • Optimized website content for search engines, increasing organic traffic and generating higher-quality leads for the sales team.
  • Utilized social media channels effectively to engage with potential customers, promoting brand awareness while also answering product-related questions.
  • Increased overall sales revenue by consistently meeting or exceeding monthly targets through effective time management and prioritization.
  • Worked closely with marketing teams to create targeted promotional materials, ensuring a unified message across all channels and an efficient use of resources.
  • Provided constructive feedback to management regarding client concerns, leading to improved product offerings
  • Analyzed customer feedback to identify areas of improvement in online shopping experience.
  • Improved sales documents with new and improved features.
  • Increased client base by identifying new business opportunities and developing strategic partnerships.
  • Marketed services to current clients and new clients in the local market and resulting in $300,000 in new client revenue.
  • Analyzed website analytics data to identify areas for improvement in user experience, resulting in increased lead generation from online sources.

Owner Internet E-commerce Business

Hudhomestore.info
04.2001 - Current
  • Managed day-to-day business operations.
  • Developed and maintained strong relationships with strategic partners including aol.com, yahoo.com, bankrate.com, ap.com, foreclosure.com and others.
  • Successfully navigated challenging economic conditions by making informed decisions that protected the business''s financial stability.
  • Managed financial aspects of the business, including budgeting, financial reporting, and tax preparation.
  • Enhanced company's market position by identifying and pursuing new business opportunities.

Vice President, Marketing and Advertising

Computercraft (retail Computer Chain)
01.1997 - 10.1998
  • Cultivated strong relationships with key stakeholders/shareholders, including customers, vendors to promote collaboration and long-term success. With acquisitions and an aggressive advertising strategy sales increased from $63M to 158M.
  • Managed an aggressive coop program with Apple, IBM, software vendors and peripheral suppliers to recover in excess of $2M .
  • Developed new revenue streams by identifying growth opportunities and forging strategic partnerships with key industry players.
  • Led cross-functional teams for the successful completion of major advertising campaigns, resulting sufficient revenue to acquire smaller retailers in strategic cities and states to build a chain with locations as far a California to Tennessee including all southwest major markets inbetween. i.e. Phoenix, Dallas, Houston, Memphis, Reno and many others.
  • Demonstrated proficient leadership skills to motivate employees and build competent teams.
  • Collaborated with senior management to develop strategic initiatives and long term goals of going public and selling the company in a "stock swap" to a north east computer retail chain.

Advertising Director

Meineke Discount Mufflers and Brakes
03.1996 - 04.1998
  • Drove development of print, electronic media advertising strategies for locations nationwide
  • Managed an advertising budget of $8M
  • Analyzed sales and marketing data for improved strategies.
  • Collaborated with franchisee nationwide to plan campaigns.
  • Monitored product market and adjusted marketing plans.
  • Managed day-to-day functions of promotion and marketing departments.
  • Set department budgets according to revenue and expense projections.

Education

Bachelor of Science - Statistics

University of Texas At Austin
Austin, TX

Skills

  • Online sales techniques
  • Social media
  • Sales strategy development
  • Coop marketing proficiency
  • Advertising proficiency
  • Writer

Writer

I had a national book published by Harper Collins/Regan imprint.   It was endorsed by Money magazine an the New York Times.  Currently I am a represented screenwriter with a project being reviewed by NetFlix.


Timeline

Internet Sales Consultant/Business Development Consultant

FirstLight HomeCare
04.2023 - Current

Owner Internet E-commerce Business

Hudhomestore.info
04.2001 - Current

Vice President, Marketing and Advertising

Computercraft (retail Computer Chain)
01.1997 - 10.1998

Advertising Director

Meineke Discount Mufflers and Brakes
03.1996 - 04.1998

Bachelor of Science - Statistics

University of Texas At Austin

Similar Profiles

CREATE PROFILE