Summary
Overview
Work History
Education
Skills
Affiliations
Certification
Timeline
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Elaine Arnold

Sanford,MI

Summary

Dynamic Trade Show and Event Manager with a proven track record, excelling in project management and budget forecasting. Spearheaded innovative branding initiatives and enhanced event experiences, driving revenue growth and stakeholder engagement. Adept at cross-functional collaboration, ensuring seamless execution and impactful results in high-stakes environments.

Overview

15
15
years of professional experience
1
1
Certification

Work History

Trade Show and Event Manager

Freudenberg E-Power Systems
10.2024 - Current
  • Strategically managed all aspects of a global trade show presence, from exhibit house selection and management, contract management, conceptual design, install, and post event review, ensuring consistency with brand messaging and alignment with stakeholders goals.
  • Implemented innovative event themes and designs to create memorable experiences for attendees.
  • Collaborated with cross-functional teams to streamline event operations and communication.
  • Implemented booth staff feedback processes, enhancing future event planning strategies.
  • Drove revenue generation by overseeing event sponsorships and advertising placement
  • Conducted annual financial forecasting and administered budgets, identifying cost efficiencies and ensuring financial accountability.
  • Responsible for the creative development and production of all event-related digital literature.
  • Directed a major US rebranding initiative, ensuring successful internal and external adoption and maintaining brand integrity.
  • Functioned as the onsite coordinator for facility tours.

Marketing Specialist

Freudenberg E-Power Systems
01.2022 - 10.2024
  • XALT Energy became Freudenberg e-Power Systems
  • Responsible for website design and management, including front-end design, content strategy, and SEO optimization to increase organic traffic and enhance user experience. Also responsible for the production of all digital marketing collateral.
  • Developed and executed a complete trade show strategy, overseeing the design, logistics, and material production for a global trade show program.
  • Directed the execution of Freudenberg Battery Power Systems brand standards, ensuring consistency and compliance across all internal and external communications.
  • Authored and distributed corporate press releases, and designed, edited, and produced the company's internal communications newsletter.
  • Coordinated facility tour logistics, ensuring seamless operational execution and a professional customer experience.
  • Spearheaded comprehensive rebranding initiatives—including the redesign of all print and digital assets—to align the company's identity during a majority shareholder change and subsequent company split.
  • Organized and led corporate social responsibility (CSR) initiatives, managing volunteer schedules and charitable donation programs for external organizations.

Marketing Specialist

XALT Energy
10.2018 - 01.2022
  • Responsible for website design and management, including front-end design, content strategy, and SEO optimization to increase organic traffic and enhance user experience. Also oversaw the production of all digital and print marketing collateral.
  • Developed and executed a complete trade show strategy, overseeing the design, logistics, and material production for all trade show appearances.
  • Directed the execution of FBPS brand standards, ensuring consistency and compliance across all internal and external communications.
  • Authored and distributed corporate press releases, and designed, edited, and produced the company's internal communications newsletter.
  • Coordinated event and facility tour logistics, ensuring seamless operational execution and a professional customer experience.
  • Directed comprehensive, high-stakes rebranding initiative—including the full redesign of all print and digital assets—to successfully align the brand identity during a majority shareholder change.
  • Organized and led corporate social responsibility (CSR) initiatives, managing volunteer schedules and charitable donation programs for external organizations.

Executive Assistant, Supervisor

XALT Energy
11.2013 - 10.2018

Dow Kokam became XALT Energy

Executive and Administrative Leadership

  • Served as the administrative assistant to the President, CEO, and Sales team, managing high-level communications, scheduling, and project needs.
  • Provided dedicated administrative and project support to the Legal Counsel and Chief Information Officer (CIO) for two years, demonstrating versatility across functional departments.
  • Mentored and supervised the Receptionist and Administrative Co-op, overseeing daily task delegation and performance management.

Brand, Marketing, and Communication Management

  • Oversaw all aspects of XALT Energy brand standards, ensuring consistency across internal and external assets.
  • Managed corporate digital presence, including website design, content updates, and SEO optimization through strategic metadata improvement.
  • Designed and executed a complete trade show strategy, managing all booth assets and logistics to maximize brand exposure.
  • Authored, edited, and produced external press releases and the company's internal communications newsletter.

Corporate Change Management and Compliance

  • Provided critical administrative support and leadership during complex corporate shifts, including a major ownership transition and company-wide name change.
  • Designed and maintained a robust Legal document filing system, including performing regular audits to track document expiration dates and ensure compliance.
  • Coordinated all high-stakes corporate events and facility tours, managing logistics for executive teams, and external visitors.

Senior Administrative Assistant, Supervisor

Dow Kokam
01.2012 - 11.2013

Executive Support and Operational Leadership

  • Partnered strategically with the Vice President of Operations and four Global Directors, effectively managing their diverse administrative needs and assuming full Office Manager duties.
  • Led administrative support and planning during complex corporate relocations, including a major building consolidation and the move-in phases of new front offices.

Systems Administration

  • Served as System Administrator for the Intelex EH&S and Quality Issue Tracking Tool, ensuring data integrity and user proficiency for global compliance reporting.
  • Managed the Cornerstone Learning Management System (LMS) as the dedicated Administrator, supporting global training rollouts and ensuring full compliance tracking.
  • Provided backup System Administrator support for Solidworks ePDM, maintaining data management integrity for the Engineering department.

Large-Scale Event Management

  • Directed end-to-end coordination of large-scale corporate functions and facility tours exceeding 500 attendees, managing all logistics for catering, vendor procurement (SWAG, entertainment), and flawless execution.

Administrative Assistant, Supervisor

Dow Kokam
04.2011 - 01.2012
  • Provided dedicated administrative assistance to Production Leaders, supporting a team responsible for managing over 90 manufacturing employees during the company's tenure as Dow Kokam.
  • Supervised a three-person administrative support team, including two contract Administrative Assistants and the Receptionist.
  • Spearheaded the design and implementation of essential business systems from concept to execution, establishing critical daily processes for office practices, security protocols, and efficient employee/contractor onboarding and offboarding in partnership with Human Resources and IT.
  • Coordinated critical staff support and logistics during the construction and move-in phases of the manufacturing section of the building, ensuring a smooth transition with minimal operational disruption.

Education

Associate of Applied Business - Computer Information Systems

Delta College
Bay City, MI

Skills

  • Project management
  • Project planning
  • Budget forecasting and management
  • On-site execution
  • Schedule management
  • Deadline management
  • Company branding and re-branding
  • Social media management
  • Website design
  • Budgeting and finance
  • Vendor coordination
  • Vendor and contract negotiations
  • Cross-functional teams leadership
  • Continuous improvement

Affiliations

Sanford Lake Association, Board Member, Membership Chair and Web Master

Sanford Lake Park Subdivision #1, Secretary

Certification

  • Certified Trade Show Manager, Gold Level, Northern Illinois University Outreach
  • Marketing, Skill Path Learning

Timeline

Trade Show and Event Manager

Freudenberg E-Power Systems
10.2024 - Current

Marketing Specialist

Freudenberg E-Power Systems
01.2022 - 10.2024

Marketing Specialist

XALT Energy
10.2018 - 01.2022

Executive Assistant, Supervisor

XALT Energy
11.2013 - 10.2018

Senior Administrative Assistant, Supervisor

Dow Kokam
01.2012 - 11.2013

Administrative Assistant, Supervisor

Dow Kokam
04.2011 - 01.2012

Associate of Applied Business - Computer Information Systems

Delta College
Elaine Arnold