Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Elainna Ford

Phoenix,AZ

Summary

Successful Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Digital Marketing Specialist

RevolutionParts
05.2021 - Current
  • Created and revised SEO-focused content for eCommerce strategies in auto parts sector, including articles, eBooks, case studies, and publications
  • Led website content audits to ensure accuracy, effective keyword use, and user engagement
  • Developed email marketing content aimed at lead generation and customer retention
  • Supported content strategy alignment with product development and brand evolution for new GTM initiatives
  • Contributed to webinar production, generating approximately 11,000 MRR in quarterly sales funnel
  • Achieved 51% organic growth in social media in 6 months.

Lead Content Creator

MenoLabs
03.2020 - 05.2021
  • Led creation of content on biomedical information and research related to menopause
  • Worked closely with senior leadership to establish and unify the brand voice across websites, social media, and company-led apps
  • Directed content strategy and brand positioning, including blogs, eBooks, social media, and email campaigns for lead generation and customer retention
  • Created community engagement content for in-app users centered around sexual/reproductive health, mental health, and personal advocacy with healthcare providers and other interpersonal relationships.

Freelance Writer

Magnitude Management
03.2018 - 03.2020
  • Produced optimized web content across tourism, solar eclipse science, travel, and artisan marketplaces
  • Managed content creation and editing for approximately 5 clients
  • Ensured high-quality content creation with focus on informational accuracy, keyword strategy, and brand consistency
  • Created persuasive SEO content for various clients.

Education

Bachelor of Journalism -

University of Arizona
Tucson, AZ
01.2020

Skills

  • Copywriting
  • Content Editing
  • Content Writing
  • Content Strategy
  • Email Marketing
  • Google Analytics
  • Social Media Management
  • Social Media Strategy
  • Content Development
  • Digital Marketing
  • Content Creation
  • Creative Thinking
  • Project Management
  • Market Research
  • Search Engine Optimization
  • Consumer Behavior Research
  • Brand strategy
  • Project Coordination
  • Cross-Functional Team Collaboration

Certification

Wharton School of Business - B2B Marketing

Timeline

Digital Marketing Specialist

RevolutionParts
05.2021 - Current

Lead Content Creator

MenoLabs
03.2020 - 05.2021

Freelance Writer

Magnitude Management
03.2018 - 03.2020

Bachelor of Journalism -

University of Arizona

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Elainna Ford