Elana Cohen

• The agency specializes in helping businesses build and enhance their public image, manage their reputation, and develop effective communication strategies.
• At Tree of Life PR, we understand the importance of a positive public image and the impact it can have on a company's success. Our team of experienced professionals is dedicated to providing high-quality PR services that align with our client's business goals and objectives.
• We offer a wide range of services, including media relations, crisis management, social media management, and event planning. Our approach is tailored to each client's unique needs and challenges to ensure we deliver the best possible results.
• With years of experience in the industry, we have built strong relationships with media outlets, influencers, and journalists, giving us an edge in securing coverage for our clients. Our team is also equipped to handle any negative publicity or crises that may arise, providing timely and effective solutions.

• Actively contribute ideas in team brainstorms (in person and via email)
• Participate in team meetings by offering concise and relevant updates on client work and new business assignments
• Provide guidance to all staff as they complete the daily/tactical elements of client account work
• This includes trouble shooting on tactical issues, helping identify opportunities, etc
• Provide independent, strategic client counsel and oversight on all facets of work conducted on behalf of clients
• These actions will usually be facilitated by me- the account lead/ director until they feel comfortable that my staff is fully trained and understands the process
• This includes leading messaging and media training sessions
• Overseeing the development of communication strategies, plans, proposals and communication materials
• Supervising the execution of various event and media relations efforts
• Leading team strategy/brainstorming sessions, etc.

Contract Projects:

• Marigold PR: Media Relations
• Bette Bomb PR: Hospitality PR: Media Relations.
• Junipr Communications: Hospitality, Microbiology Testing: Media Relations/Media training.
• LIVE GROUNDED™ - Curated Wellness Travel Experiences: Launched brand, Media Relations, Media Training, Thought Leadership training.
• Akrete Communications: Insurance & Banking PR: Media Relations.
• The Tag Experience Hospitality Media Relations.
• Respect My Region Lifestyle Magazine: Media Relations, Ghost Writing, podcast booking, media training, business development.

Responsibilities include:

• Day-to-day management of the client’s business
• Acts as primary client contact for appropriate client matches
• Ensuring that all client projects are completed on time, on budget and meet client/agency objectives
• Works with Project Management to coordinate agency resources for their projects and interfaces with various departments and personnel of the company that are involved in project development on a day-to-day basis
• Liaison with peers at client partner agencies managing processes effectively and resolving conflicts as needed.

• Account Supervision and Administration
• Service as head point of contact for all client accounts & account teams
• Oversee client deliverables and media relations activities
• Prepare weekly status report and run status meetings
• Oversee junior team member and pitching team activities
• Media Relations
• Pitch Trailblaze clients to media using approved pitches, messaging, assets and media lists
• Support product sampling to press/influencer's
• Help prep clients for phone interviews (prepare reporter background, story context, messaging)
• Business Development / Marketing
• Help create proposals for prospective new clients

• Responsible for the development, management and implementation of a full-scale media outreach program
• Including development of a year-long editorial calendar, creation and implementation of press kits, proactive media outreach, management of media relationships and ongoing reputation management practices
• Identified PR and media opportunities to grow the company through paid and organic growth
• Built out the agency's first Influencer Relations department by creating the program, specific needs, experience, training modules and overseeing the team
• Being the primary point of contact, trusted advisor and communications expert for your client
• Managing Client Expectations and Communicate Internally
• Maintaining relationships with media members and outlets
• Pitching stories to your relationships
• Adding new active relationships by pitching tickets and fielding blasts
• And other duties as related to reporter relationship management and client retention/satisfaction

• Serves as a primary client contact and maintains positive client relations on behalf of the Agency
• Team Lead, prioritize duties for AE &
• AC and delegates responsibilities appropriately
• Manages the overall quality of work on multiple accounts by demonstrating professional expertise and team leadership
• Addresses client issues thoughtfully and effectively and engage others as needed
• Drafts media relations materials, articles for publication, and other related materials
• Manages and mentors junior level team members.

• Qualified leads, built relationships and executed sales strategies to drive new business.
• Met and exceeded service level goals to achieve standards and expectations.
• Leveraged CRM to collect, organize and manage sales data and customer information.
• Leveraged marketing channels and sales strategies to develop pipeline and increase profitability.
• Responsibilities include; day-to-day management of the client’s business.
• Acts as primary client contact for appropriate client matches.
• Works with Project Management to coordinate agency resources for their projects and interfaces with various departments and personnel of the company that are involved in project development on a day-to-day basis. Liaison with peers at client partner agencies managing processes effectively and resolving conflicts as needed.

• Lead public relations account executive who developed diverse and multi-functional PR plans relative to clients’ brand objectives and sales goals
• Used a variety of social media communication techniques to deliver best possible PR results
• Effectively secured media coverage and interviews with news, online, TV and radio broadcast outlets
• Constructed multiple written projects that included: press releases, media advisories and pitches, newsletters, magazine articles, blog posts & press kits.

• Wrote and edited press releases, brochures, various marketing collateral, and communication programs for the Hospitality and Restaurant industry
• Coordinated event logistics, project timelines, client travel arrangements, developed strategy for websites, and served as the account team lead in social media strategies
• ABOUT
• SKILLS
• Elana leaped into the Cannabis, CBD & Psychedelics industry by working on upcoming dispensaries and products as medical Cannabis and legalization started to build
• She feels the Cannabis space is an exciting career on many levels: it’s an opportunity to participate in making history and to work with the nation’s premier and largest medical marijuana healthcare and lifestyle companies
• Elana thrives on her accomplishments in helping to communicate the benefits of Cannabis and the rise of psychedelics
• She has made a personal commitment to be an instrumental and educational voice for the Cannabis industry & has made it her mission to end the negative stigma against Cannabis &
• Mental Health through her work.

• Wrote highly-trafficked features on subjects such as health & wellness, Thought Leaders and Mental Health.
• Repurposed and optimized existing content for use in different mediums.
• Incorporated review comments and corrections into existing documentation.

• Write articles for the celebrity section of Authority Magazine
• Collaborate with the editorial team to research and plan new articles
• Liaise with team members (e.g. writers, reporters and photographers) ensuring deadlines are met
• Proofread and check that articles are accurate and publish-ready
• Suggest possible sources and improvements for pieces
• Choose supporting material, like images, social media embeds, videos and illustrations
• Follow current events and developments and suggest original ideas
• Use social media and SEO to share and draw attention to articles