Elayna Jordan
Detroit,MI
Summary
Results-driven marketing professional with extensive experience in managing multi-channel campaigns across healthcare, consumer goods, and government sectors. Skilled in leading teams, optimizing vendor relationships, and implementing cost-saving strategies to improve project efficiency. Proven track record of developing innovative marketing solutions that drive brand engagement and growth.
Overview
7
7
years of professional experience
Work History
Production Coordinator
Blue Cross Blue Shield of Michigan
06.2022 - Current
- Oversee production of Medicare enrollment marketing fulfillment for individual and large group members, coordinating with teams (designers, sales, developers, 3rd-party agencies) to ensure timely, error-free campaigns that meet strict regulatory deadlines
- Manage 3rd-party vendor relationships for all Blue Cross marketing materials
- Handle purchase orders, invoice tracking, and budget management, saving $1.1 million in production costs for 2024
- Led automation system implementations to streamline workflows, improving project organization and accessibility across teams
- Create PowerPoint presentations and materials for leadership on best practices and process proposals
Associate Production Coordinator
Blue Cross Blue Shield of Michigan
03.2020 - 02.2022
- Facilitated production of Medicare post-enrollment documents for new and renewing members
- Managed material development, ensuring on-time delivery of enrollment materials within regulatory timelines
- Served as main contact for production vendors and managed relationships
- Oversaw budget, invoicing, and purchase orders, negotiating the best deals with vendors
Senior Account Executive
The Mars Agency
07.2019 - 03.2020
- Managed shopper marketing campaigns for clients including Prestige Consumer Healthcare, Pfizer, Lowe's, BJ's, and Big Y across social media, TV, radio, print, and in-store activations
- Assisted with a social media video campaign for BJ's holiday deals, tracking link clicks and viewership
- Coordinated in-store activations at Meijer, Walmart, CVS, and Walgreens for Prestige Consumer Healthcare, including rebate advertising
- Collaborated with clients and internal teams to strategize, develop, finalize, and deliver campaigns
Account Executive
McCann Worldgroup
01.2019 - 06.2019
- Managed campaigns for the Michigan Economic Development Corporation (MEDC) as part of the Pure Michigan initiative
- Built strong relationships with clients and internal teams to create event activations, digital ads, billboards, print, radio, and photoshoots
- Assisted in planning a major campaign interviewing Detroit C-suite executives for out-of-state employment outreach
- Contributed to planning the MEDC activation at the Forbes Under 30 event
Account Coordinator
MRM//McCann
01.2018 - 01.2019
- Coordinated with executives, editors, and creative teams on General Motors marketing campaigns to ensure timely, efficient execution
- Contributed to Recall, Off Lease, OpEx, and Cross Brand teams
- Provided creative input that shaped final campaigns
- Organized and managed projects from inception to completion
Associate Project Manager
MRM//McCann
09.2017 - 12.2017
- Contract employee that led collaboration with creative and content teams to manage timelines, proof materials, and drive project execution for General Motors' high-profile Buick and Cadillac Quantum launch
Education
Bachelor of Arts - Communications
DePaul University
Chicago, IL12-2016
Skills
- Project Management
- Client and Vendor Relations
- Budget Management
- Cross-Functional Collaboration
- Marketing Strategy
- Process Improvement
- Data Analysis
- Presentation Development
Painting
Work with acrylic paint to create portraits, still objects and abstracts.
Timeline
Production Coordinator
Blue Cross Blue Shield of Michigan
06.2022 - Current
Associate Production Coordinator
Blue Cross Blue Shield of Michigan
03.2020 - 02.2022
Senior Account Executive
The Mars Agency
07.2019 - 03.2020
Account Executive
McCann Worldgroup
01.2019 - 06.2019
Account Coordinator
MRM//McCann
01.2018 - 01.2019
Associate Project Manager
MRM//McCann
09.2017 - 12.2017
Bachelor of Arts - Communications
DePaul University
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