Overview
Work History
Education
Timeline
Generic

Elayna Wichert

Overview

9
9
years of professional experience

Work History

Regional Director of Operations

VSP
08.2022 - 08.2024
  • Managed $62M in revenue; region comprised of five states (TX, TN, FL, NV, OR)/38 optometry practices/50 ODs/350 employees
  • Improved revenue results (e.g. M&A, product/pricing adjustments, standard operating procedures, employee training and resources, customer satisfaction/NPS) and EBITDA results (e.g. revenue increase, cost reductions, centralization, automation, inventory management) delivered YoY
  • Led a team of five field managers, generating a vision, establishing direction, creating an atmosphere of trust, motivating performance, and driving operational efficiency and profitability
  • Partnered with senior leadership, key stakeholders, and business partners to navigate strategic planning and execution on KPI deliverables, short-term goals, and long-term goals
  • Developed and implemented change management strategies on various projects (e.g. M&A, EMR(OTX), AI, telehealth), focusing on stakeholder engagement, communication, training, and support to ensure adoption and minimize disruption
  • Established and sustained deep relationships with key stakeholders (i.e. doctors of optometry) using networking, negotiation, and persuasion skills
  • Supported elements of the due diligence process pertaining to company acquisitions
  • Guided talent management initiatives in partnership with HR business partners, including succession planning, performance management, and leadership development
  • Facilitated talent acquisition initiatives in partnership with TA business partners, including recruitment, onboarding, and retention efforts

Regional Field Manager

VSP (acquired Ideal Eye Team)
01.2022 - 08.2022
  • Oversaw multi-unit operations; territory comprised of greater Austin, TX area/11 optometry practices/17 ODs/120 employees
  • Collaborated with business partners (e.g. talent acquisition, human resources, facilities, integrations, loss prevention, finance, and marketing teams) to ensure proper operational function and efficiency
  • Managed team of two practice administrators and 11 practice managers, providing supervisory oversight in all areas including recruitment, onboarding, performance management, coaching, etc.

Director of People Operations

Ideal Eye Team (acquired by VSP)
03.2021 - 01.2022
  • Oversaw multi-unit operations; territory comprised of greater Austin, TX area/11 optometry practices/17 ODs/120 employees
  • Partnered with and reported directly to CEO supporting all organizational functions(e.g. talent acquisition, human resources, facilities, and marketing) to ensure proper operational function and efficiency
  • Managed team of a revenue cycle manager, call center manager, business development manager, clinical manager, two practice administrators and 11 practice managers, providing supervisory oversight in all areas including recruitment, onboarding, performance management, coaching, etc.

Graduate Research Assistant

Western Kentucky University
01.2019 - 05.2020
  • Outlined and managed project details, functions, and goals while providing supervisory oversight to fellow graduate and undergraduate research assistants
  • Scored, coded, and analyzed data using statistical software and programs
  • Administered cognitive assessments and structured interviews to research participants

Human Resources Intern

Emerson Electric
05.2019 - 08.2019
  • Assisted with the development and launch of multiple projects pertaining to performance management, talent development, change management, survey development, and employee onboarding to enhance organizational effectiveness
  • Analyzed applicant tracking system data to ensure alignment with organizational diversity and inclusion initiatives
  • Supported HR Vice President and Organizational Development Manager as needed and participated in internal professional development activities to maximize my practical experience

Human Resources Generalist/Office Manager

Great Lakes Home Care Unlimited
06.2015 - 04.2018
  • Oversaw all HR-related functions including employee relations, organizational development, culture and engagement, talent management, talent acquisition, payroll & benefits, training and compliance
  • Provided supervisory oversight to 50 field employees, 50 clients and two office staff to ensure effective organizational operation

Education

Master of Science - Industrial-Organizational Psychology

Western Kentucky University

Bachelor of Science - Psychology

Grand Valley State University

Timeline

Regional Director of Operations

VSP
08.2022 - 08.2024

Regional Field Manager

VSP (acquired Ideal Eye Team)
01.2022 - 08.2022

Director of People Operations

Ideal Eye Team (acquired by VSP)
03.2021 - 01.2022

Human Resources Intern

Emerson Electric
05.2019 - 08.2019

Graduate Research Assistant

Western Kentucky University
01.2019 - 05.2020

Human Resources Generalist/Office Manager

Great Lakes Home Care Unlimited
06.2015 - 04.2018

Master of Science - Industrial-Organizational Psychology

Western Kentucky University

Bachelor of Science - Psychology

Grand Valley State University

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Elayna Wichert