Elayne Serrano

Bloomingdales 59th

• Expanded the client database by adding over 400 qualified beauty prospects, supporting targeted follow-ups, and driving sales growth across the flagship door.
• 101 Repeat client visits YTD.
• Highest client capture: 37% YTD.
• Promoted brand loyalty by creating personalized experiences for each customer during their visit.
• Organized and led small in-store master class events, including Spanish-language sessions, to engage diverse clients, and elevate brand education at the flagship counter.

New York, New Jersey (Manager)

• Surpassed company sales trend benchmarks, leading to a 45% increase in total stock availability.
• Led a successful $8K master class activation, achieving twice the projected $4K sales goal through strategic event planning and client engagement.
• Drove and sustained double-digit sales growth, reinforcing brand performance, and exceeding company benchmarks.
• Built strong cross-store partnerships, and supported all in-store activations to enhance brand visibility and drive sales performance.
• Implemented creative counter-strategies to offset competitor promotions, and sustain strong sales results.

• Update and maintain client records such as, services provided and purchase dates to follow up with clients.
• Perform beauty services such as, color matching, makeovers, educate clients on products and proper application.
• Recommend products based on clients concerns and desired results.
• Keep track of individual sales goal and brainstorm ways to achieve goals.
• Learn new products and techniques to provide outstanding service to clients and stay up to date with all new trends.

• Update and maintain all soldiers personal records both physically and electronically.
• Enroll soldiers in leadership courses or MOS re-class.
• Maintain and update unit yearly training schedule and make adjustments where needed.
• Run ranges / APFT's and grade qualification cards.
• Assist during unit inspections ensuring all major pieces of equipment are present / record missing items.
• Create work orders for weapons, vehicles, and equipment to be sent off for repair.
• Increased Unit Readiness from 51% to 93% in 6 months.