Elżbieta "Beth" Klima
Chicago,IL
Summary
Knowledgeable Social Media Manager experienced in executing digital media strategies across various platforms. Demonstrates efficiency, creativity, and collaboration skills. Flexes easily with new information and branding changes to consistently exceed targets for engagement, acquisition and retention. Eager, personable, and consistent. Does it help if I say funny?
Overview
3
3
years of professional experience
Work History
Social Media Manager, Retail Associate
Wolfbait & B-Girls
03.2022 - Current
- Operating all social media platforms by creating original content that demonstrates an authentic brand personality
- Boosting engagement rates with the creation of compelling and humorous content
- Designing fliers, posters, and digital advertisements for various maker-taught workshops, pop-ups, and other in-store events
- Optimizing the store’s WordPress website and online marketplace through use of SEO and visual design
- Managing all digital communications such as Instagram Direct Messaging, Facebook Messenger, Mailchimp mailing list, and Gmail
- Consistently engaging with customers to cultivate an inviting and amicable shopping experience both in-shop and online
- Scouting and contacting local Chicago artists and vendors whose products may appeal to our store’s clientele
- Accepting and rejecting vendor applications
- Increasing brand awareness by developing and implementing effective social media strategies.
- Analyzing performance metrics to identify areas for improvement and optimize social media campaigns
- Identifying and applying to small business grants that our company is eligible for
Social Media Coordinator, Retail Associate
One Strange Bird
11.2022 - 06.2023
- Utilized digital analytics to develop a detailed online marketing strategy and maximize usage of social media
- Organized and implemented an updated social media strategy using Meta’s Business Suite
- Photographed products for the shop’s ecommerce site and associated promotional content
- Highlighted new inventory through merchandising and refreshing displays weekly
- Curated specialized holiday gift guides for Facebook, Instagram, and the ecommerce site
- Boosted brand visibility by developing and implementing engaging social media campaigns.
- Increased website traffic through effective cross-promotion and link sharing on social media channels
- Analyzed performance metrics to identify trends and areas for improvement in future campaigns
Head of Marketing & Content Team
AEMMP Records
01.2021 - 05.2021
- Determined aesthetic direction for the label and individual artists
- Created effective promotional content using Canva and Adobe Suites (Photoshop, Illustrator, etc.)
- Practiced and executed music marketing techniques to build label awareness and promote artists’ releases
- Submitted weekly reports detailing metric analysis of campaigns and weekly itinerary
- Managed social media channels by creating original content and running advertisement campaigns for newly released music
Education
Bachelor of Arts - Business And Entrepreneurship, Artist Management
Columbia College Chicago
05.2022
Skills
- Search Engine Optimization
- Content Creation
- Microsoft Office and Google
- Adobe Suites (InDesign, Illustrator, Photoshop)
- Marketing Data Analytics
- Original Content Creation
- Market Research and Audience Analysis
- Mailchimp
- Meta Business Suite
- Clear and direct written and oral communication
- Collaborative and goal-oriented
- Efficient and effective at learning new skills
Timeline
Social Media Coordinator, Retail Associate
One Strange Bird
11.2022 - 06.2023
Social Media Manager, Retail Associate
Wolfbait & B-Girls
03.2022 - Current
Head of Marketing & Content Team
AEMMP Records
01.2021 - 05.2021
Bachelor of Arts - Business And Entrepreneurship, Artist Management
Columbia College Chicago
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