Eleanor Wilson
Fairhope,AL
Summary
Results-driven marketing professional with expertise in developing and managing pay-per-click and online advertising campaigns that drive engagement and measurable revenue growth. Skilled in analyzing performance data including clicks, impressions, return on ad spend (ROAS), and revenue to optimize strategy and maximize ROI. Experienced in creating and updating social media content to enhance brand awareness and audience engagement, with a specialization in Google Ads and Microsoft Ads platforms.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Media Specialist (Contract)
The Home Depot
06.2025 - 09.2025
- Developed annual marketing performance reports for Home Depot suppliers, delivering actionable insights based on year-over-year data trends.
- Created fiscal year budget presentations for supplier programs, ranging from $100,000 to $2,000,000, ensuring alignment with corporate goals and ROI expectations.
- Analyzed marketing data including clicks, impressions, return on ad spend (ROAS), and revenue to drive budget decisions and optimize supplier performance.
Media & Search Specialist
PunchDrunk Digital
03.2023 - 02.2025
- Managed and optimized Pay-Per-Click (PPC) campaigns for 50+ clients, improving ad performance and ROI.
- Developed detailed PPC estimates for client proposals, ensuring accurate budget forecasting.
- Launched and optimized YouTube, YouTube TV, Performance Max, and Demand Gen campaigns to maximize client reach and engagement.
- Conducted weekly campaign pacing analyses, identifying optimization opportunities to enhance ad effectiveness.
- Performed in-depth keyword research to improve targeting and ad relevance across client campaigns.
- Leveraged Google Ads and Microsoft Ads to drive traffic, conversions, and business growth.
- Worked within Google Ads, Meta Ads, & Microsoft Ads to create and optimize client campaigns.
Account Manager
Total Quality Logistics
10.2021 - 01.2023
- Managed 20+ client accounts daily, while onboarding new clients weekly
- Trained incoming Account Managers & Sales Executives
- Finished top 10% closer consistently nationwide
- Developed and maintained customer relationships
- Calculated daily shipping costs/market forecasts for clients
Project Manager / Media Specialist
Wave Media Group
06.2018 - 09.2021
- Managed client's social media platforms
- Certified in Adobe Photoshop
- Designed client ads, job postings, and scripts for media accounts
- Visited customers to ensure content fits their needs
- Worked within Google Ads, Meta Ads, & Microsoft Ads to create and maintain client campaigns
Education
Bachelor - Hospitality And Tourism Management
University of South Alabama
Skills
- Marketing
- Google Ads
- Microsoft Ads
- Reporting
- Campaign optimizations
- Account management
- Keyword research
- Budget allocation
- Competitor analysis
- Pacing
- Meta Ads
- Industry trends
- Search engine marketing
- Google DV360
Certification
Google Ads Search Certification
Google Ads Video Certification
Timeline
Media Specialist (Contract)
The Home Depot
06.2025 - 09.2025
Media & Search Specialist
PunchDrunk Digital
03.2023 - 02.2025
Account Manager
Total Quality Logistics
10.2021 - 01.2023
Project Manager / Media Specialist
Wave Media Group
06.2018 - 09.2021
Bachelor - Hospitality And Tourism Management
University of South Alabama
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