Elena Buenrostro
San Diego,CA
Summary
Marketing leader with 10+ years of experience delivering exceptional marketing campaigns including paid, earned and owned content strategies with multi-million dollar budgets. Results-oriented and collaborative professional bringing expertise in brand management, content production, influencer and social media engagement. Recognized for accelerating brand awareness and growth with features in The Washington Post, Fast Company, Market Watch, and The Verge.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Global Activation & Engagement Brand Marketing Manager
Google Play
12.2022 - Current
- Promoted to lead top-priority activation and engagement campaigns, develop talent strategies to source and leverage celebrities and YouTube creators as well as collaborate with social media teams to execute global paid, owned, and earned initiatives
- Managed a budget of up to $6M
- Oversee an annual live stream to bring Google Play to life through creators, increasing awareness to make Google Play the conscious choice amongst Android users, driving 2.3M social impressions and 47% increase in conversation sentiment YoY
- Developed a content strategy and led an agency to create and curate a 60-video content series that featured top games and apps, increasing engagement and downloads
- Spearheaded the social and talent strategy for Google Play Games, a new tool that enables users to switch from mobile to desktop to improve app accessibility.
Global Social & Engagement Brand Marketing Manager
Google Play
12.2020 - 12.2022
- Advanced to establish Google Play’s global social media strategy
- Created content pillars and utilized cultural and audience insights to execute strategies and grow engagement across owned and operated channels
- Managed a budget of up to $4M
- Collaborated with the product marketing team to create and market a gaming influencer program, building relationships between content creators and the brand to amplify mobile game launches
- Created content for Google Play’s gaming influencer program, increasing awareness, engagement, and download metrics across owned and operated channels
- Managed cross-agency collaboration to streamline social campaign reporting for all owned and operated channels, ensuring efficient access to quarterly, biannual, and annual results.
- Increased brand awareness by developing and executing targeted marketing campaigns.
- Managed strategic partnerships with key influencers, resulting in increased reach and visibility for the brand.
- Developed creative briefs for external agencies, ensuring alignment with overall brand objectives.
- Led a team of junior marketers, providing guidance and support in their professional development.
- Optimized social media presence by curating share-worthy content that resonated with followers and encouraged brand loyalty.
Global Social Media & Content Manager
Google Play
07.2019 - 12.2020
- Led the social media strategy and oversaw a social agency team of ten to drive organic growth through the development and curation of content
- Managed an editorial content calendar for distribution across all channels
- Managed a $3M annual budget and up to five internal and external partners, agencies, and stakeholders per post, influencing an aligned vision to get content approved across marketing legal teams and meet social and engagement objectives
- Pitched and launched Google Play’s Instagram account and Facebook group, growing the channels by 200% in one year and 100%+ YOY
- Owned a how-to video series, evergreen content strategy, and weekly series focused on a range of user pain points and how to solve them
- Collaborated with influencers and creators to amplify key campaigns and build a community around Google Play’s mobile gaming space.
Founder
Woman Who Drone
10.2017 - Current
- Lead a team of seven creatives and drone pilots to create online courses and drone video projects
- Execute content and social media strategies to grow following and train a community of 100+ licensed drone pilots
- Established a strategic partnership with Getty Images, fostering a community of 3K pilots and 150+ content creators, and enabling monetization of all drone content
- Developed a curriculum and led discussions with the New York Department of Education to implement drone education in schools
- Created a user-generated content strategy through the #womenwhodrone hashtag, featuring 1K+ pieces of content that build global awareness and engagement
- Launched a global brand ambassador program, growing to 50+ ambassadors globally
- Created a one-hour remote workshop, coordinated logistics to send drones, and trained 100+ Google engineers as a vendor for the company.
Social Media Content & Online Course Producer
Brit + Co
08.2016 - 08.2017
- Produced and directed online courses including curriculum development, talent sourcing and booking, location scouting, travel, and script writing, to social and go-to-market strategies for course launch
- Managed a team of up to five from pre- to post-production of 20+ courses and 20 Facebook live streams
- Analyzed audience demographics and psychographics to develop social media strategies and strategically source talent and instructors for various topics.
Senior Social Media Producer
Dapper Toast/JumbleJoy.com
01.2015 - 08.2016
- Developed a strategy to drive website traffic and created five videos per week to double engagement across all social and digital platforms
- Targeted a flagship audience with 350+ viral videos generating 50M+ organic views.
TV Producer, Host, & Director
A Wealth of Entertainment (AWE)
01.2013 - 01.2014
- Directed and produced 30-minute travel luxury shows for an audience of 20.5M households across the nation
- Pitched, wrote, directed, and produced eight episodes with budgets ranging between $5K-$10K per episode
- Produced an Emmy-nominated segment on exclusive properties in the Bahamas, featuring Beyonce and George Harrison’s summer homes.
Education
Bachelor of Arts - Media Studies
University of California
San Diego, CASkills
- Brand Strategy
- Social Media Marketing
- Campaign Management
- Budget Management
- Community Management
- Building Partnerships
- Digital Media
- Storytelling
- Creative Direction
- Influencer Partnerships
- Agency Management
- Video Production
Accomplishments
Recognized Speaker
- Commencement Speaker-Vaughn College of Aeronautics and Technology
- Columbia University
- World of Drones Congress
Certification
Part 107 Remote Pilot Certification
References
References available upon request.
Timeline
Global Activation & Engagement Brand Marketing Manager
Google Play
12.2022 - Current
Global Social & Engagement Brand Marketing Manager
Google Play
12.2020 - 12.2022
Global Social Media & Content Manager
Google Play
07.2019 - 12.2020
Founder
Woman Who Drone
10.2017 - Current
Social Media Content & Online Course Producer
Brit + Co
08.2016 - 08.2017
Senior Social Media Producer
Dapper Toast/JumbleJoy.com
01.2015 - 08.2016
TV Producer, Host, & Director
A Wealth of Entertainment (AWE)
01.2013 - 01.2014
Bachelor of Arts - Media Studies
University of California
Part 107 Remote Pilot Certification
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