Adobe Photoshop
Elena Coleman
Account Executive
Los Angeles,CA
Summary
Dynamic Account Executive offering expertise in building partnerships, retaining key accounts and enhancing brand recognition through crafted and integrated media campaigns. Resourceful and dependable professional with various industry experience in marketing, public relations, advertising and digital media. Collaborative and strategic team leader with robust background in customer relationship management. Proficient in client oversight, issue resolution and relationship-building expertise.
Overview
6
6
years of professional experience
4
4
years of post-secondary education
Work History
Public Relations Account Executive
NextJen PR
Los Angeles, CA
04.2023 - 07.2023
- Studied objectives, promotional policies or needs of organizations to develop public relations strategies influencing public opinion or promoting ideas.
- Curated press releases and pitched newsworthy information to media representatives to secure widespread coverage and feature stories.
- Monitored media coverage and produced detailed reports to analyze impact of PR efforts.
- Supported public relations managers with writing, researching and preparation of materials.
Account Executive, Travel & Tourism
MMGY
Culver City, CA
12.2021 - 11.2022
- Acted as the liaison between the clients and the creative team by maintaining consistent client communication to facilitate deliverables and support client/agency growth.
- Gained understanding of goals, objectives and processes to meet client business needs.
- Oversaw the creative routing process to ensure deliverables meet client expectations.
- Organized and lead internal meetings and client status calls by creating agendas and presenting necessary documents.
- Supported the development of and monitor client media plans, ad production, fulfillment and reporting.
- Reviewed client reporting for accuracy and clarity and identify opportunities to optimize agency efforts against account campaign strategy.
Social Media Manager
NINICO Communications
Los Angeles, CA
08.2021 - 02.2022
- Responsible for managing all social media platforms for several of the firm's clients
- Developed content calendars and constructed social campaigns based on client specific projects, achievements, current social trends and outstanding data in order to build brand awareness and engagement through timely and relevant posts.
- Monitored online presence of client companies and implemented social media strategies to align with business goals and strengthen community engagement.
- Implemented tracking systems to analyze and report social media and online marketing campaign results.
Studio Manager
Novo Body Fitness
Los Angeles, CA
12.2020 - 08.2021
- Responsible for managing and operating boutique fitness studio in multiple locations.
- Processed membership sales, managed client accounts and conducted client outreach, including lead inquiries, follow-up calls and customer care calls.
- Measured key performance indicators, including package offerings and membership sales.
- Acted as Social Media Manager (18k Instagram following): created, developed and implemented social media and marketing campaigns and hosted events to promote the studio to potential clients while enhancing community environment.
- Implemented marketing strategies to promote studio to potential clients..
Assistant Publicist
Freelancer
Los Angeles, CA
10.2018 - 01.2020
- Assisted entertainment and lifestyle publicists at PRStudios USA and Platform Public Relations
- Coordinated detailed press schedules and itineraries for client appearances
- Pitched and acquired key media coverage to increase awareness of clients
- Performed administrative duties such as answering phone calls, arranging meetings/appointments, drafting emails, tracking press clippings and coordinating with network and studio publicity teams.
Direct Marketing Associate, Promotions & Sales
50 Twenty-Seven Events
Torrance, CA
07.2018 - 10.2018
- Developed brand recognition and guest excitement using strategic advertising events.
- Handled on-site promotions at conferences, stores and other locations to get products directly in hands of consumers.
- Built creative and compelling marketing plans to drive brand awareness and achieve financial business objectives.
- Supported brand growth by providing sales data, market trends, account analyses, new product information and support material.
- Coordinated and attended meetings between sellers and sales managers to arrange event plans.
Social Media Coordinator/Sales Associate
Moore Dancing
Los Angeles, CA
10.2017 - 01.2018
- Produced social media content and managed the studio's social media accounts to increase brand recognition and increase customer engagement while maintaining the company website.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Publicized promotions and drafted press releases for local media outlets about upcoming events.
- Implemented tracking systems to measure results of posts and campaigns.
Education
Bachelor of Fine Arts - Musical Theater & Public Relations
08.2013 - 05.2017
- 3.7 GPA
- Dean's List, All Semesters
- PRSSA - Public Relations Student Society of America Member
- Awarded 2nd Place Nationally - PRSSA KIND “No Compromises Campaign”
- Theta Alpha Phi - National Theatre Honors Fraternity Member
- Delta Zeta Sorority Member
- Extracurricular Activities: Theatre Arts
Skills
Social media marketing
Associated Press style
Business correspondence
PR strategy development
MS Office
Data Entry
Problem-Solving
Attention to Detail
Excellent Communication
Teamwork and Collaboration
Written Communication
Organization and Time Management
Software
Illustrator
InDesign
Cision
Microsoft Office
Hootsuite
Google Suite
IMovie
SharePoint
MindBody
Canva
Workamajig
Slack
Timeline
Public Relations Account Executive - NextJen PR
04.2023 - 07.2023
Account Executive, Travel & Tourism - MMGY
12.2021 - 11.2022
Social Media Manager - NINICO Communications
08.2021 - 02.2022
Studio Manager - Novo Body Fitness
12.2020 - 08.2021
Assistant Publicist - Freelancer
10.2018 - 01.2020
Direct Marketing Associate, Promotions & Sales - 50 Twenty-Seven Events
07.2018 - 10.2018
Social Media Coordinator/Sales Associate - Moore Dancing
10.2017 - 01.2018
Ohio Northern University - Bachelor of Fine Arts, Musical Theater & Public Relations
08.2013 - 05.2017