Elena Deguzman
Brentwood,CA
Summary
Seasoned Enterprise Account Executive with a proven track record in managing large scale accounts, developing new business opportunities, and executing strategic sales initiatives. Strengths include strong negotiation skills, strategic thinking and ability to build long-lasting customer relationships. Proven success in consistently exceeding sales targets and driving revenue growth.
Overview
15
15
years of professional experience
Work History
Enterprise Account Executive
Level Access
Arlington, CA
10.2021 - 10.2024
- #1 Sales Rep 2022 achieving 120% annual quota of 1M
- Achieved 105% of $1.2M annual sales quota as #2 Sales Rep 2023
- Rewarded Presidents Club in 2022 and 2023
- Formed strategic partnerships with C-suite in product, engineering, digital marketing, and legal departments
- Drove the adoption of Digital Accessibility, DEI initiatives at key accounts such as Crypto, City National Bank and Seismic
- Exceeded pipeline goal of $700K per quarter through strategic territory planning, tailored outreach, and customer referrals
Enterprise Account Executive
Iterable
San Francisco, CA
05.2017 - 05.2018
- Introduced advanced omni-channel solutions to Midwestern consumer-facing enterprises
- Developed Account-Based Marketing strategy for Midwest region, generating $630K in quarterly pipeline
- Managed a complex sales cycle including discovery, qualification, demo, RFP, negotiations, hand-off/onboarding
- Quota attainment: 103% Quota Q4 2017, 110% Quota Q1 2018 against 1.2 M annual quota
- Strengthened cross-team alignment to improve overall customer experience
Enterprise Sales Director
Spredfast
Austin, TX
06.2015 - 04.2017
- Specialized in targeted use cases like social commerce, social care/service, and customer retention
- Named top westcoast rep achieving 113% in 2016 against 1.2 M annual quota
- Outperformed peers with a 78% opportunity-to-win ratio
- Increased pipeline by 30% using strategic territory planning
- Conducted kick-off calls for seamless transition to implementation advisors and customer partners
- Arranged quarterly networking events throughout the Pacific Northwest, boosting sales by 10%
- Secured top clients generating over $100K in Annual Recurring Revenue: Sony, Yelp, Columbia Sportswear, Dolby
Enterprise Sales Director
PunchTab
Palo Alto, CA
12.2013 - 01.2015
- Pioneered sales of an emerging SAAS loyalty and engagement solution to CPG and retail brands
- Created a $1.2 million pipeline within 3 months
- Secured $273K in annual recurring revenue with major clients including Mattel, See's and Guitar Center
- Generated and fostered largest agency affiliation with Simply Massive
Sales Director
Treater
Arlington, VA
07.2013 - 12.2013
- 1 of 2 Sales Directors at Seed stage start-up, directly reporting to CEO
- Established partnerships with leading brands and merchants to grow their referral channel by boosting the power of word-of-mouth marketing, to acquire new, highly-qualified customers through mobile and social sharing.
- Spearheaded client campaign launches to achieve acquisition target
- Secured largest co-partnership with WeddingWire.
Account Executive
SLI Systems
San Jose, CA
05.2012 - 06.2013
- Executed strategic sales to leading IR 1000 companies
- Surpassed yearly sales goal with 108% achievement rate
- Managed full sales cycle from opportunity generation, demo, proposal, negotiation, to close.
- Developed Northern CA leads through cold calls, territory campaigns, industry networking, and driving local events in the Bay area.
- Presented and demonstrated in SLI's live weekly webinars, showcasing SLI Search and Merchandising solutions, while highlighting key ROI benefits.
Account Executive
Power Reviews
San Francisco, CA
06.2009 - 04.2012
- Strategic selling of Social Commerce solutions to global brands and retailers in a highly complex and competitive environment.
- #1 performing Account Executive in 2010 and 2011: 156% quota attainment in 2010, 140% in 2011 against a $1M annual quota.
- Top wins: Fruit of the Loom, Woolrich, Mercury Insurance, Adidas, Teleflora.
- Created an effective ROI model showing the uplift in SEO traffic through UGC, conversion through review collection and syndication, and cost savings from user-generated Q&A content.
- Developed a successful and standardized training and onboarding program for new Account Executives.
Education
Bachelor of Arts - Rhetoric and Communications; Minor in Political Science
UC Davis
Skills
MEDDPICC
Sales Methodology used to manage the sales cycle by identifying key factors that influence customers decision-making process
Challenger SaleSales model used to teach, customize, and take charge of customer's buying experience
SPIN SellingSales methodology that centers on asking questions that reveal the buyers' needs, pain points, and
challenges at the right time to deliver the greatest impact
Selling with CuriositySales approach that encourages open-ended
questions that prompt customers to share more about their challenges and goals
Timeline
Enterprise Account Executive
Level Access
10.2021 - 10.2024
Enterprise Account Executive
Iterable
05.2017 - 05.2018
Enterprise Sales Director
Spredfast
06.2015 - 04.2017
Enterprise Sales Director
PunchTab
12.2013 - 01.2015
Sales Director
Treater
07.2013 - 12.2013
Account Executive
SLI Systems
05.2012 - 06.2013
Account Executive
Power Reviews
06.2009 - 04.2012
Bachelor of Arts - Rhetoric and Communications; Minor in Political Science
UC Davis
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