Elena Grant
Vice President, Client Services
Cumming,GA
Summary
Goal-oriented marketing leader offering proven expertise in project development, event management, team supervision and campaign enhancement. Proven leadership skills and demonstrated passion for applying best practices and promoting continuous improvement to drive results. Leverages cross-functional personnel, technology and reporting metrics to improve customer experiences and contribute to company success and growth.
Overview
28
28
years of professional experience
2
2
Certifications
Work History
Vice President Client Services
Tonic Rocket
Buford, GA
05.2022 - Current
- Spearhead all facets of internal working teams to deliver digital marketing services to over 100 clients.
- Cultivated culture of continuous improvement and innovation to improve efficiency and drive results.
- Meet and maintain key performance indicators (KPI) such as stay/activation rate, client retention, and operations profitability
- Manage budget against forecast.
- Designed metrics to support customer and market-driven culture and address company priorities.
- Ensure company policies and guidelines are clearly communicated to organization and client partners.
- Hire, manage, and develop teams to operate at optimum performance.
- Establish relationships and trust with clients to ensure long-term retention.
Vice President Marketing
Taffy Event Strategies
Arlington, VA
06.2016 - 05.2022
- Led execution of all company and client marketing activities.
- Worked with boards of directors and association leadership to develop objectives, strategies, event plans, and budgets.
- Established key performance metrics for client events and provided reports against metrics.
- Directed multichannel marketing plans including digital marketing, website development, SEO, grassroots events, influencer programs, PR, and content-based marketing efforts.
- Negotiated and managed vendor, partner, and agency relationships.
- Supervised employees and set clear goals to ensure accountability for required results.
- Prepared annual budgets and monitored expenses against forecasts
- Developed plans and proposals for new business.
- Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals.
Vice President Marketing and Programs
National Trade Productions
Alexandria, VA
10.2006 - 06.2016
- Created and launched event programs, that led to new revenue sources for clients.
- Drove attendee, sponsor, and exhibitor acquisition and retention.
- Managed branding campaigns and event marketing initiatives in print, video, web and social media.
- Created strategic service roadmaps for new initiatives.
- Developed proposals for sponsor, exhibitor, and company new business prospects.
- Formulated and executed strategic plans, budgets, and reports in coordination with boards of directors and association leadership.
- Established and cultivated key client accounts.
- Supervised marketing team to reach and exceed client and company goals.
- Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
Director of International Marketing
CES, Consumer Technology Association
Arlington, VA
07.2003 - 10.2006
- Developed, implemented, and evaluated marketing strategies with associated budgets for global markets.
- Directed marketing projects through conceptual planning, schedule management, and final implementation.
- Created promotions and programs to expand audience and partner engagement leading to increased international attendance by 25% and international partnerships by 40%.
- Negotiated global partnerships by meeting with international associations and participating in global meetings, forums, and events.
- Monitored marketing environment and re-evaluated global marketing plan accordingly.
- Built and strengthened strategic relationships with vendors, advertising agencies and leading industry partners.
Senior Marketing Program Manager
Software AG Inc
Reston, VA
07.2000 - 07.2003
- Allocated operational budgets and coordinated lead generation initiatives for partner programs.
- Contributed to successful launch of more than 50 joint partner solutions and presented comprehensive reports to top-tier management.
- Maximized performance of international affiliates through implementation of multichannel marketing programs such as international trade show exhibits, advertising, and websites
- Spearheaded international sales meetings, executive briefings, and customer events.
- Analyzed, tracked and monitored email and direct mail campaign performance against campaign goals and budgets.
- Enhanced profitability to achieve partner channel objectives and drive productivity and growth from concept to implementation.
- Created plans and communicated deadlines to complete projects on time.
International Trade Specialist
U.S. Department Of Commerce
Washington, San Francisco, DC, CA
06.1995 - 07.2000
- Assisted small and medium-sized companies to develop export strategies, expand distributor and agent relationships, facilitate licensing agreements, and engage in joint venture partnerships.
- Participation in international trade shows, mission trips, and other global events.
- Delivered comprehensive presentations at trade events, association meetings, and client sites to generate awareness of and participation in programs offered by Department of Commerce.
- Conducted research to answer questions and handle issues using multiple systems and resources.
- Contacted prospective customers to present service options and explain details.
Education
MBA - Marketing with an International Trade Concentration
Middlebury Institute of International Studies
Monterey, CABachelor of Arts - Political Science and International Relations
Dickinson College
Carlisle, PASkills
Coaching and mentoring
Account management
Strategic planning
Promotional campaigns
Vendor management
Corporate Communications
Marketing and advertising
Client communication
Budgeting and Allocation
Digital marketing
Sponsorship development
Certification
Virtual Event Institute Certification
Timeline
Vice President Client Services
Tonic Rocket
05.2022 - Current
Vice President Marketing
Taffy Event Strategies
06.2016 - 05.2022
Vice President Marketing and Programs
National Trade Productions
10.2006 - 06.2016
Director of International Marketing
CES, Consumer Technology Association
07.2003 - 10.2006
Senior Marketing Program Manager
Software AG Inc
07.2000 - 07.2003
International Trade Specialist
U.S. Department Of Commerce
06.1995 - 07.2000
MBA - Marketing with an International Trade Concentration
Middlebury Institute of International Studies
Bachelor of Arts - Political Science and International Relations
Dickinson College