Elena Martin
Honolulu,Hawaii
Summary
Highly-motivated employee with desire to take on new challenges. Strong worth ethic, adaptability and exceptional interpersonal skills. Knowledgeable about taking advantage of different marketing strategies to reach target demographics. Successful at working with diverse teams to develop comprehensive approaches to marketing plans. Outgoing and friendly with strong drive to succeed.
Overview
14
14
years of professional experience
Work History
Store Owner
Posh Hawaii
Honolulu, HI
02.2015 - Current
- Implemented systems for tracking operational performance metrics.
- Provided support in the planning, coordination, and execution of promotional campaigns.
- Assisted in developing content for websites, blogs, and social media platforms.
- Monitored market trends to identify opportunities for product development or improvement.
- Conducted research on competitors' activities and products to inform strategic decisions.
- Analyzed customer feedback to inform product improvements or new offerings.
- Participated in brainstorming sessions to generate ideas for new products or services.
- Updated databases with customer information collected from various sources.
- Developed brand marketing plan strategies to increase brand awareness.
- Created daily social media posts to build robust brand presence on Twitter, Facebook and Instagram.
- Assisted with communication strategies and implemented tactics to support business objectives.
- Monitored social media trends and best practices to drive continuous improvement.
- Wrote, proofed and edited content in accordance with established brand guidelines.
- Monitored responses to promotional content, adjusting messages to achieve objectives.
- Coordinated marketing events for showcasing product and service offerings.
- Marketed products and services at tradeshows and promotional events.
- Researched and analyzed media coverage, identifying potential opportunities for press releases or other outreach activities.
- Built relationships with journalists, bloggers, influencers, and other members of the media community.
- Coordinated photo shoots for promotional campaigns or advertisements.
- Updated website pages regularly with fresh content related to upcoming events or promotions.
- Evaluated and managed new strategic business opportunities.
- Identified customer needs through market research and analysis.
- Attended 2 trade shows each year to preserve company relations with distributors, customers and media personnel.
- Posted and updated content on company's website and social media outlets.
- Developed customer loyalty program initiatives to increase customer satisfaction and retention.
- Monitored customer feedback and generated reports to identify areas of improvement in the loyalty program.
- Implemented strategies to improve customer experience with the loyalty program.
- Resolved customer complaints related to their experience with the loyalty program.
- Explained new products and services to customers.
- Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service.
- Kept records of customer interactions or transactions, thoroughly recording details of inquiries.
- Supported sales team members to drive growth and development.
- Adjusted bills and refunded money to resolve customers' service or billing complaints.
- Exceeded established service goals while leveraging customer service, sales and employee management best practices.
- Strengthened customer retention by offering discount options.
- Engaged in conversation with customers to understand needs, resolve issues and answer product questions.
- Took special orders in person and over telephone, generating additional revenue every month.
- Surpassed sales goals through implementation of successful marketing strategies.
- Managed the daily operations of all assigned social media accounts.
- Oversaw special promotional events to drive positive media coverage, boost revenue and enhance sales.
Sales Assistant
Four Seasons Hotels and Resorts
Wailea, HI
03.2010 - 05.2014
- Developed strong relationships with customers by providing exceptional customer service.
- Resolved customer complaints in an efficient and timely manner.
- Conducted research on current trends in luxury fashion industry.
- Collaborated with team members to achieve sales goals.
- Assisted in special projects as needed such as promotional events or seasonal campaigns.
- Implemented strategies for increasing brand awareness among potential clients.
- Operated POS systems to tabulate bills and issue refunds, receipts, credits and change to customers.
- Engaged customers in conversation and gave advice on general trends in fashion world to drive sales and build relationships, boosting overall sales.
- Analyzed and researched fashion-forward trends to stay current in market.
- Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.
- Delivered exceptional service to every customer through active engagement, effective listening and well-developed interpersonal skills.
- Helped brand awareness by assisting in merchandising and handling display setups.
- Developed long-lasting relationships with clients through one-on-one store interactions.
- Researched trends and initiated new ideas through competitive shopping, magazines, websites and runway shows.
- Organized event materials such as signage, decorations, catering supplies, and audio-visual equipment.
- Provided customer service assistance before, during, and after events.
- Oversaw setup, breakdown operations at each location prior to, after the conclusion of an event.
Education
High School Diploma -
San Diego Mesa College
San Diego, CASkills
- Performance Analysis
- Budget Planning
- Event execution
- Client Relationship Development
- Event Marketing
- Social Media Promotion
- Client Relations
- Business Management
- Branding
- Media Relations
- Campaign Development
- Social media oversight
- Forecasting
- Teamwork and Collaboration
- Market Research
- Detail Oriented
- Campaign monitoring
- Internet Marketing
- Product Launches
- Marketing and sales
- Community Engagement
- Promotional planning
- Customer research
- Vendor Relations
- Project Planning
- Market Trends
- Marketing campaign strategy
Affiliations
- Traveling
- Culinary & Music
- Family
Accomplishments
- #2 Million Dollar Seller
- Top Sales Performer
- Launched Hawaii's very First Social Media based boutique in Hawaii
- Built a social media following of over 16.5k followers
- Photography Specialist
Languages
Korean
Limited
Japanese
Elementary
References
- Keli'i Akana - Hawaiian Telcom: Senior Manager of Outside Plant Construction Statewide- kelii.akana@hawaiian.tel.com
- Kristie Lau Maruyama - Island Colony: Managing Director-Kmaruyama@islandcolonypartners.com
- Shayna Medeiros - 120 Lino: Resort/Brand Specialist- smedeiros616@yahoo.com
Timeline
Store Owner
Posh Hawaii
02.2015 - Current
Sales Assistant
Four Seasons Hotels and Resorts
03.2010 - 05.2014
High School Diploma -
San Diego Mesa College