Summary
Overview
Work History
Skills
Timeline
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ELENA PUHA

Henderson,USA

Summary

Experienced retail leader focused on providing exceptional consumer experiences and operational excellence for a well-known global brand. Dedicated to promoting team growth and implementing innovative strategies for organizational success. Proficient in cultivating a dynamic, customer-focused atmosphere to increase sales and enhance brand loyalty. Seeking opportunities to utilize my skills and drive business performance to new heights.

Overview

21
21
years of professional experience

Work History

Boutique Manager

Christian Louboutin
06.2021 - Current
  • - Manage daily operations of a high-profile luxury boutique, driving sales growth through personalized clienteling and strategic product curation.
  • - Lead, train, and motivate a team to exceed sales targets, maintaining brand standards and delivering exceptional customer experiences.
  • - Implement marketing initiatives and in-store events to enhance brand visibility and attract high-net-worth clientele.
  • - Oversee inventory, logistics, and omnichannel strategies, ensuring seamless operations and alignment with global HQ directives.

Store Manager

Rene Caovilla
08.2018 - 06.2021
  • - Launched the first U.S. boutique, overseeing construction, HR, operations, and logistics, meeting all deadlines and budgets without a local office.
  • - Hired and trained a team of 7, achieving sales growth through tailored seasonal buys and HQ-aligned initiatives.
  • - Led setup and staffing for a second location in Miami, FL, replicating Las Vegas processes.
  • - Coordinated U.S. logistics and omnichannel operations, serving as the primary liaison with Italy HQ.

Store Manager

Alex & Ani
02.2017 - 08.2018
  • - Transformed an underperforming store to #1 in Las Vegas, reversing negative double-digit sales to +4% YTD by optimizing operations and selling techniques.
  • - Trained a team of 15, serving as the primary training manager for new store managers in the market.

Store Manager

Loro Piana
07.2016 - 10.2016
  • - Improved sales from -38% to -25% YTD in three months via enhanced clienteling and local marketing events with Mandarin Oriental.
  • - Maintained stability during a strategic management shift.

Store Manager

Brunello Cucinelli
01.2016 - 07.2016
  • - Turned around store performance from -4% to +1% YTD with VIP events generating up to $35K in sales and strategic product selection.
  • - Recruited and trained high-performing staff, boosting brand visibility.

Leather Goods and Ready-to-Wear Manager

Louis Vuitton
12.2012 - 02.2016
  • - Managed a $35M business, achieving 7 consecutive quarters of sales growth and top clientele feedback in the metro area.
  • - Coached a team of 20, collaborating with corporate to align product with market needs.

Store Manager

Swarovski
09.2011 - 10.2012
  • - Reversed negative sales trends to positive growth, achieving profitability through cost optimization and team development.

Store Manager, District Manager, Visual Merchandising Manager

Victoria's Secret
04.2004 - 09.2011
  • - Drove +20% sales growth over 5 years, contributing to double-digit million-dollar sales.
  • - Led visual merchandising for flagship openings and trained teams nationwide on corporate standards.

Skills

  • - Retail Operations & Omnichannel Logistics
  • - Team Leadership & Training
  • - Sales Growth & Clienteling
  • - Visual Merchandising & Event Planning
  • - Budget Management & Cost Optimization

Timeline

Boutique Manager

Christian Louboutin
06.2021 - Current

Store Manager

Rene Caovilla
08.2018 - 06.2021

Store Manager

Alex & Ani
02.2017 - 08.2018

Store Manager

Loro Piana
07.2016 - 10.2016

Store Manager

Brunello Cucinelli
01.2016 - 07.2016

Leather Goods and Ready-to-Wear Manager

Louis Vuitton
12.2012 - 02.2016

Store Manager

Swarovski
09.2011 - 10.2012

Store Manager, District Manager, Visual Merchandising Manager

Victoria's Secret
04.2004 - 09.2011

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ELENA PUHA