Summary
Overview
Work History
Education
Skills
Timeline
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Elena Saracena

Spring Hill,FL

Summary

Dynamic and results-oriented marketing and business development professional with over 4 years of management experience in the IT, MSP, and cybersecurity sectors. Proven track record in developing and executing comprehensive marketing strategies that drive significant revenue growth, enhance brand visibility, and improve customer retention. Adept at leading cross-functional teams, managing large-scale projects, and fostering strategic partnerships to achieve business objectives. Recognized for exceptional leadership, strategic thinking, and the ability to adapt to changing market dynamics. Committed to driving business success through innovative marketing solutions and effective team management. Seasoned Director of Marketing and Business Development with a proven track record in leading successful marketing strategies and business expansion projects. Skilled at identifying market trends, creating innovative campaigns, and forging strategic partnerships to drive growth. Possess strong leadership skills, keen analytical abilities, and adeptness in fostering client relationships. Evident success in enhancing brand visibility and accelerating revenue generation in past work experiences.

Overview

10
10
years of professional experience

Work History

Head of Marketing and Business Development

IT on Demand
New York, NY
12.2022 - Current
  • As the Head of Marketing and Business Development for IT on Demand, I have the critical responsibility of leading the strategic direction of our marketing initiatives and driving business growth in the highly competitive MSP and cybersecurity sectors
  • My role involves overseeing the marketing and sales departments, ensuring alignment with the company's overall business objectives, and fostering a collaborative and high-performance culture within my team.

Server and Bartender

Broke and Bored
Redington Beach, FL
12.2021 - 02.2024
  • Collaborated with other restaurant staff members to ensure efficient operations within the restaurant environment.
  • Accurately recorded orders on cash register and point-of-sale system.
  • Provided excellent customer service to ensure satisfaction.
  • Took orders from customers accurately and in a timely manner.
  • Upheld high standards of sanitation in accordance with health department regulations.
  • Maintained records of transactions made during shift as required by law or company policy.
  • Prepared drinks according to standard recipes.
  • Checked food before serving it to customers.
  • Monitored dining room for cleanliness and proper set-up at all times.
  • Ensured that each guest was served courteously, quickly, and efficiently.
  • Followed health safety guidelines when preparing and serving food products.
  • Performed opening and closing duties such as setting up the dining area, restocking supplies.
  • Responded efficiently to guest inquiries and complaints in a professional manner.
  • Handled money transactions accurately while following company procedures for handling cash payments.
  • Stayed informed about daily specials, new menu items, promotions.

Marketing Team Manager

Marketopia
Pinellas County, FL
12.2020 - 12.2022
  • Work closely with the team, motivating and coaching them Hosting 1-2-1's and team meetings
  • Keeping up to date with business development and new product lines
  • Reporting to the Customer Service Manager
  • Manage day-to-day line activities, prioritise and make risk/impact assessments within existing processes and procedures towards achieving SLAs
  • Ensure training and development plans are maintained for all team members
  • Use company methodology, team input and own initiative to ensure attendance and retention targets are achieved
  • Manage the fair and consistent application of performance management and disciplinary measures as necessary
  • Support the Operations Manager to highlight operational risks and areas for improvement Lead and inspire a team of sales agents to deliver excellent levels of individual/team performance and customer satisfaction
  • Support the Head of Sales to deliver business targets and objectives and create a performance orientated culture
  • Keep up to date with any industry changes affecting the business and relaying this knowledge back to the team
  • Work with the management team to identify and deliver positive change and business efficiencies
  • Deliver the allocated part of the operation within agreed budgets, service levels and business targets
  • Escalate any appropriate problems to senior management
  • Support the Senior Manager to highlight operational risks and areas for improvement.

General Manager

Sweetberry Bowls
Fort Myers, FL
01.2017 - 12.2020
  • I oversaw day to day operations, designed strategies and set goals for growth for the company
  • I also had to maintain budgets and optimize expenses, I had to set policies, I had to evaluate and improve operations and financial performance, as well as making sure staff followed health and safety regulations
  • But due to the coronavirus pandemic and having a small child without child care, I needed to be home.

Head Server

IHOP
Largo, FL
05.2015 - 01.2017
  • Tracked inventory levels of restaurant supplies and placed orders as needed.
  • Provided guidance to servers on proper etiquette when dealing with customers.
  • Supervised service staff in providing quality service to customers in a timely manner.
  • Coordinated food delivery from kitchen to ensure accuracy of order placement and timeliness of service.
  • Maintained an efficient working environment by ensuring all areas were stocked with necessary equipment and supplies.
  • Greeted guests, provided menus and answered questions regarding menu items.
  • Conducted regular staff meetings to discuss changes in policy and procedures or other relevant topics.
  • Assisted in developing promotional activities such as special events or discounts to attract more business.
  • Ensured compliance with health department regulations by monitoring food safety practices throughout the restaurant.
  • Prepared various reports related to sales figures, employee performance for management review.
  • Managed cash register operations including ringing up orders and processing payments accurately.
  • Developed training materials for new employees on restaurant policies, procedures, and standards.
  • Explained daily specials and made recommendations upon request.
  • Scheduled shifts for servers based on customer traffic patterns and forecasted needs.
  • Ensured that all tables were properly set up with appropriate supplies.
  • Assigned duties to servers and monitored their performance.
  • Monitored the dining room for cleanliness, proper table maintenance, and customer satisfaction.
  • Resolved customer complaints in a professional manner while maintaining positive relationships with customers.
  • Served high volume of tables at once and simultaneously supervised serving staff.

Bar Manager and Bartender

Applebee's Grill + Bar
Largo, FL
05.2014 - 05.2015
  • I had to make sure not only my guests, but every guest within the restaurant is being provided excellent customer service
  • I had to multitask and had to maintain prestige memory in order to properly assist customers and their needs
  • I had to relocate from Danbury, Connecticut to Largo, Florida due to a family emergency and I just decided to permanently reside in Florida.

Education

Bachelor's degree - Marketing

Southern New Hampshire University
NH
05.2024

Diploma -

New Milford High School
12.2013

Skills

  • POS
  • Training
  • Inventory
  • Cashier
  • Time management
  • Customer Service
  • Organizational Skills
  • Cash Handling
  • Inventory Management
  • MS Office
  • Point of Sale
  • Inventory Control
  • Scheduling
  • Data Entry
  • Operations
  • Receptionist
  • Microsoft Word
  • Payroll
  • Team Building
  • Word
  • Profit & Loss
  • Management
  • Restaurant Management
  • Budgeting
  • Office Management
  • Assistant Manager Experience
  • Financial Report Writing
  • Labor Cost Analysis
  • Kitchen Management Experience
  • Food Safety
  • Restaurant Experience
  • Business Development
  • Market Research
  • Email Marketing
  • Branding
  • Strategic Planning
  • Digital Marketing
  • Communication skills
  • Leadership
  • Negotiation
  • Relationship Building
  • Microsoft SharePoint
  • Marketing Analytics
  • Customer Acquisition

Timeline

Head of Marketing and Business Development

IT on Demand
12.2022 - Current

Server and Bartender

Broke and Bored
12.2021 - 02.2024

Marketing Team Manager

Marketopia
12.2020 - 12.2022

General Manager

Sweetberry Bowls
01.2017 - 12.2020

Head Server

IHOP
05.2015 - 01.2017

Bar Manager and Bartender

Applebee's Grill + Bar
05.2014 - 05.2015

Bachelor's degree - Marketing

Southern New Hampshire University

Diploma -

New Milford High School

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Elena Saracena