Elena Shaposhnikova
Sunnyvale,CA
Summary
Dynamic and energetic social media marketer experienced in online marketing and strategic content planning. Over 2 years of marketing expertise through social media platforms. Proven track record of driving engagement by knowledge of current social media trends and target audience behavior.
Overview
13
13
years of professional experience
Work History
PR and Influencer Marketing Coordinator
Azazie
03.2023 - Current
- Developed engaging and relevant content ideas for influencers to reach target customers and increase social media following.
- Increased social media metrics from an average of 1M per month to 10M per month within six months in role by identifying opportunities and keeping content fresh and entertaining.
- Organized and ran 10 successful campaigns within one calender year each consisting of 50+ influencer posts.
- Cultivated strong partnerships with talent agents, successfully negotiating to secure influencers at an average of 40% less than typical asking price.
Brand Marketing Assistant
Azazie
12.2022 - 03.2023
- Identified social media trends and developments to influence PR and social strategies.
- Coordinated social media calender and ensured completion of scheduled and planned posts.
- Reported social media performances and engaged with digital communities to build positive regard for company.
- Promoted to coordinator role within three months of joining department.
HR/Office Assistant
Azazie
02.2022 - 12.2022
- Managed the setup, maintenance, and allocation of all computers and equipment.
- Assisted Director of Human Resources with processing new employments and terminations.
- Prepared and ran team building events both in and out of office.
- Served as point of contact for employees for all in office needs.
Bartender, Server
Metro City Restaurant and Bar
01.2017 - 01.2022
- Cultivated warm relationships with regular customers.
- Applied comprehensive knowledge of beer, cider and liquor to increase daily sales.
- Displayed enthusiasm and provided excellent service to customers, successfully increasing referrals and walk-in business.
Administrative Assistant
Events and Adventures
06.2017 - 09.2017
- Handled client correspondence and tracked records to maintain office efficiency.
- Monitored supervisor's work calendar and scheduled appointments.
- Completed daily outbound calls, up to 8 hours per day.
- Performed routine clerical tasks by scanning, filing and copying documents.
Server
California Pizza Kitchen
01.2016 - 01.2017
- Upsold items to enhance sales numbers.
- Received first place in three weekly upselling competitions with over fifty participants.
Administrative Assistant
Elements Massage
08.2016 - 12.2016
- Data entry of new client files.
- Scheduled, confirmed and completed follow up calls for appointments.
- Maintained office cleanliness and prepared refreshments for clients.
Wiiings Marketing Team
Red Bull
01.2012 - 01.2013
- Used personal insight of area demographics to map out locations to promote relevant products.
- Increased brand awareness through event marketing, product education and promotion.
- Engaged customers with friendly demeanor and extensive product knowledge.
Education
Bachelor of Arts - Sociology
San Jose State University
San Jose, CA07.2021
Associate of Science - Business Marketing
De Anza College
Cupertino, CA08.2020
Associate of Arts - Sociology
West Valley College
Saratoga, CA12.2015
Skills
- Instagram and TikTok social media management including collaboration posts, Meta Ads and Spark Ads
- Extensive experience with Traacker, Upfluence, Canva, Ironclad, Dropbox, Asana, Adobe Photoshop and Microsoft Office Suite
- Strong social media calender management
- Surpassed target metric goals by 900%
- 75 WPM (typingtestcom)
- Fluent in Russian - speaking, reading, writing
Timeline
PR and Influencer Marketing Coordinator
Azazie
03.2023 - Current
Brand Marketing Assistant
Azazie
12.2022 - 03.2023
HR/Office Assistant
Azazie
02.2022 - 12.2022
Administrative Assistant
Events and Adventures
06.2017 - 09.2017
Bartender, Server
Metro City Restaurant and Bar
01.2017 - 01.2022
Administrative Assistant
Elements Massage
08.2016 - 12.2016
Server
California Pizza Kitchen
01.2016 - 01.2017
Wiiings Marketing Team
Red Bull
01.2012 - 01.2013
Associate of Science - Business Marketing
De Anza College
Associate of Arts - Sociology
West Valley College
Bachelor of Arts - Sociology
San Jose State University
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