EL HASSANE LBAZE
GENERAL PARTNER
Elizabeth,NJ
Summary
Dynamic professional with extensive experience in contract negotiation and supply chain management at Diversey Maroc. Proven track record in driving business development and enhancing customer relationships, leading to significant growth in sales. Adept at navigating customs compliance and implementing effective sales strategies to achieve organizational objectives.
Overview
27
27
years of professional experience
Work History
GENERAL PARTNER
MOROCCAN TRANS SERVICES LLC
01.2022 - 01.2024
- Company Overview: SHIPPING COMPANY US
- Lease with the US consulting for company formation.
- Sign the lease contract, negotiate opportunities with UPS for mutual collaboration.
- Sign agreements with custom clearance in Morocco and USA.
- Sign agreements with agents and custom forwarder in Morocco and USA.
- Set up a list of tools and equipment necessary for starting the business.
- Take action on promoting our activity and follow up advertising on social media.
- Sign agreements with insurance companies for vehicles and, warehouse and goods.
- SHIPPING COMPANY US
Sales manager
INTERNATIONAL TRANS SERVICES
01.2022 - 01.2024
- Company Overview: SHIPPING COMPANY MOROCCO
- Sales team lead
- Lead the transportation on field, customs processes and office tasks.
- SHIPPING COMPANY MOROCCO
Healthcare Sector Manager
DIVERSEY MAROC
01.2020 - 01.2022
- Company Overview: Hygiene solutions
- Lead the business of the healthcare sector in Morocco (private and public).
- Coordinate with Supply chain for healthcare products shipment from Europe and Turkey.
- Follow up with supply chain agents and custom forwarder for goods release in customs.
- Liaise with distributors and lead the development of ranges for the sector.
- Set annual sales objectives for distributors.
- Training of sales team and customers on infection prevention standards.
- Organization of webinars for the benefit of customers (Morocco, Algeria and Tunisia).
- Training of our distributors in West Africa on hospital hygiene protocols and Diversey way of selling.
- Hygiene solutions
District area manager
DIVERSEY MAROC
01.2017 - 01.2019
- Company Overview: Hygiene solutions
- Management of south territory sales operations.
- Major Player in sales budgeting.
- Train customers on the proper application of hygiene products.
- Training executives of the company on value leadership and value propositions.
- Lead the innovation project for the first penetration in the market.
- Hygiene solutions
Area manager
DIVERSEY MAROC
01.2009 - 01.2016
- Company Overview: Hygiene solutions
- Lead sales operations: manage the team and client-related activities.
- Ensure the proper execution of products development (cross selling).
- Provide support in terms of compliance with hygiene standards and the proper application of products: (in job training and evaluation).
- Launch of new products and innovations and follow up sourcing and shipment process with supply chain department.
- Accountable for planning and implementing business strategies in terms of growth and profitability.
- Hygiene solutions
Country manager
HANNA INSTRUMENTS MOROCCO
01.2007 - 01.2009
- Company Overview: Measuring instruments
- Ensure the startup of the subsidiary in Morocco on all aspects (sales, marketing, supply chain and finance).
- Maximize revenues through a wide range of products.
- Participation in fairs an exhibition.
- Liaise with customs forwarder for goods shipment and release in customs.
- In charge of attending the first quality control through the measuring instruments.
- Measuring instruments
Area manager
CONSORTIUM MAROCAIN DE COMMERCIALISATION
01.2004 - 01.2007
- Company Overview: consumer goods
- Lead and coach sales team of retail channels.
- Ensure the referencing of all products.
- Training sales persons on sales and negotiation techniques.
- Ensure a digital distribution of 95% by ensuring a best routing and allowing total outlets coverage.
- Organization and execution of promotions.
- Consumer goods
Sales supervisor
CBGS (Coca Cola)
01.2000 - 01.2004
- Company Overview: Soft drinks MOROCCO
- Lead sales team in retail channels and coach at least 25 sales persons.
- Participate in the evaluation, design, planning and execution of business strategies and action plans at the assigned area level.
- Analysis of the various indicators to monitor the individual and collective performance of the team.
- Supervise the implementation of the pre-sales system for the channels: CHR, Groceries.
- Soft drinks MOROCCO
Sales rep
COMPTOIR METALLURGIQUE MAROCAIN
01.1999 - 01.2000
- Company Overview: Industrial equipment
- Identify the needs of existing customers to provide suitable solutions to their needs.
- Business development with portfolio of existing customers and prospect potential customers.
- Meet customers’ needs through a wide range of products.
- Industrial equipment
Sales rep
ATELIERS INDUSTRIELS CHERIFIENS
01.1997 - 01.1999
- Company Overview: Road construction and signs
- Business development with private sector customers and follow up of tenders for the public sector.
- Identify customer needs and prepare appropriate value propositions.
- Participation in the implementation of the QSE system, in particular the security part, by proposing the required devices and signage.
- Road construction and signs
Education
Commercial action professional -
INM: INSTITUT DE NORMALISATION ET DE MANAGEMENT
Casa01.2004
Master in Management -
HEM: INSTITUT DES HAUTES ETUDES DE MANAGEMENT
Rabat01.1997
Bachelor of Arts - English Literature and Language
UNIVERSITE IBN ZOHR
Agadir01.1995
high school degree of sports studies -
LYCEE ALMASSIRA
Tiznit01.1990
Skills
- Contract negotiation
- Customs compliance
- Supply chain management
- Business development
- Sales strategy
- Customer relationship management
Training
- Project management workshop
- Les routes de succès (Coca Cola)
- Team building (Coca Cola)
- Distribution workshop (Coca Cola)
- Effective leaders (Diversey)
- Business acumen (Diversey)
- Diversey way of selling (Diversey)
Timeline
GENERAL PARTNER
MOROCCAN TRANS SERVICES LLC
01.2022 - 01.2024
Sales manager
INTERNATIONAL TRANS SERVICES
01.2022 - 01.2024
Healthcare Sector Manager
DIVERSEY MAROC
01.2020 - 01.2022
District area manager
DIVERSEY MAROC
01.2017 - 01.2019
Area manager
DIVERSEY MAROC
01.2009 - 01.2016
Country manager
HANNA INSTRUMENTS MOROCCO
01.2007 - 01.2009
Area manager
CONSORTIUM MAROCAIN DE COMMERCIALISATION
01.2004 - 01.2007
Sales supervisor
CBGS (Coca Cola)
01.2000 - 01.2004
Sales rep
COMPTOIR METALLURGIQUE MAROCAIN
01.1999 - 01.2000
Sales rep
ATELIERS INDUSTRIELS CHERIFIENS
01.1997 - 01.1999
Commercial action professional -
INM: INSTITUT DE NORMALISATION ET DE MANAGEMENT
Master in Management -
HEM: INSTITUT DES HAUTES ETUDES DE MANAGEMENT
Bachelor of Arts - English Literature and Language
UNIVERSITE IBN ZOHR
high school degree of sports studies -
LYCEE ALMASSIRA
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