EL HKIM AHMED
Hotels Group Director Of Sales & Marketing
Summary
Enthusiastic and eternal optimistic team leader driven by service and relationship building with a big focus on results and creativity. Passionate about service, talent development and communication in the hospitality industry with strong problem- solving skills, analytical abilities, strong matematics skills and a keen eye for figures.
Overview
16
16
years of professional experience
5
5
years of post-secondary education
1
1
Language
Work History
Head Of Corporate Leasing
Ezdan Holding Group
Doha
11.2018 - Current
- Overseeing the sales and marketing of Ezdan Holding Group, in 3 main activities, Real Estate (30000 Units), Malls (3 Malls) and 3 Hotels; Ezdan Palace Hotel 5 stars, Ezdan Hotel 4 stars, and 2800 serviced apartments,3 stars
- With different teams of sales and marketing
- Building Budgets, Business plans and activities to achieve the targeted goals
- Aligned sales strategies with target customers to maximize results
- Planning and implementing innovative marketing strategies to drive sales
- Creating reports and presentations detailing business development activities
- Ensuring that client inquiries were handled professionally and efficiently
- Collaboration with company departments to develop new strategies to capitalize on emerging customer and market trends
- Identifying and pursuing valuable business opportunities to generate new company revenue and improve bottom line profit
- Direct and lead teams to ensure productive goal setting and field sales productivity
- Identifying opportunities for growth within the territory and collaborated with sales teams to ensure goal attainment.
Director of Sales and Marketing
EZDAN PALACE HOTEL
Doha
07.2017 - 10.2018
- SALES AND MARKETING (PRE-OPENING TEAM), DOHA (WWW.EZDANPALACE, Overall Supervision and monitoring the hotel operations, systems and programs in the Sales and Marketing Department and responsible for maximizing overall revenue for rooms and food and beverage through the implementation of effective pricing and distribution strategies
- Recruitement, selection, training and motivating sales, marketing and reservations personnel t realize their potential and development
- Creation and coordination of all Pre-Opening/Transitions
- Supervising, ensuring timely completion of all activities of the Sales , marketing and reservations Departments
- Developing a full working knowledge of the operations of the hotel, including Food and Beverage, Guest Services and Reservations
- Developing a complete knowledge of company sales policies and SOP’s, and ensure knowledge of and adherence to those policies by the sales team
- Developing and maintaining market awareness to ensure ability to predict revenue opportunities and set proactive strategies
- Developed a good relationship with Qatar Tourism Authority in order to main tiain the visibility of the hotel in all the events
- Attending local and international Exhibitions to represent the Hotel
- Operating the Department within established expense budget
- Creation of all Pre-Opening budgets, for all departments along w/ Director of Finance, Opening
- Creation of new collateral, signage, logos 2
Director Of Sales
Mercure Centre Hotel Abu Dhabi - ACCOR HOTELS
Abu Dhabi
01.2014 - 06.2017
- Preparing hotel’s Annual sales plan
- Preparing departmental budget that correctly reflects the hotel’s business plan
- Forecasting occupancy fluctuations and directing sales activities to maximize revenues
- Knowing the hotel’s demand segments, sources of business for each, and balances market segments according to supply and demand and assisting in decision taking on the other sales channels (OLTAs
- Knowing the principal competition for each market segment and take advantage of hotel’s strengths against each competitor
- Accurately forecasting occupancy changes based on changing market conditions (additions to supply and demand, etc.)
- Negotiating and contracting Key corporate accounts, Oil & Gas
- Negotiating and contracting Key Wholesalers and DMCs
- Negotiating and contracting Key players in Groups Business
- Maintenance of a constant communication with the hotel’s key accounts
- Actively selling room nights through outside sales calls, sales campaigns telemarketing, tours, etc
- Actively selling to in-house guests (greeting tours, talking with guests at breakfast to surface additional leads, etc.)
- Knowing the competition well
- In addition, is familiar with all “business” in the market, where that “business” stays and why
- Using the resources available in the Brand manual to surface, call on, and track potential business
- Developing & assisting with the development of the hotel’s sales plan based on the hotel’s position and strengths within each market segment
- Implementing hotel’s marketing and sales plan
- Analyzing competition’s strengths and weaknesses for each market segment and directing marketing activities against each
- Maintenance of a constant communication with the hotel’s key accounts
- Actively selling room nights through outside sales calls, telemarketing, tours, etc
- Knowing the competition well
- In addition, is familiar with all “business” in the market, where that “business” stays and why
- Using the resources available in the Brand manual to surface, call on, and track potential business
- Attend on behalf of the Hotel at meeting local authorities, regional Accor presentations and meetings
- Attend and represent the Hotel at trade shows and conventions., within the cell SIGMA (Management Information System Marrakech) in RADEEMA (Autonomic Agency of Distribution of Water and Electricity Marrakech/Morocco)
- Establishment and maintenance of trade procedures, in collaboration with the SEM (Societies of water in Marseille \ France)
- Perfect use of the software WATERP, software provided by the SEM, (setup, configuration, trades and system administration)
- Assistance and training of users of WATERP
- Assistance in launching WATERP in the lead agency, and deployment on the other agency of the city, Daily monitoring and processing of anomalies
- Head agency RADEEMA, welcoming customers, treatment of anomalies, supervision of funds, validation days of funds, reporting for other services
- Administration, supervision, planning, development in the reporting and statis tics service
- This job has drastically improved my customer relation skills and allowed me to develop project management skills
- I also have improved my ability to work under my own motivation 5
SALES MANAGER
NOVOTEL CENTRE HOTEL, ABU DHABI REBRANDED TO MERCURE
06.2013 - 12.2013
- Sell hotel guestrooms groups, catering services, and banquet facilities through direct client contact to maximize total rooms revenues and profits
- Establish client base of organizations, associations, social, and corporate businesses through direct outside and inside sales effort for the purpose of securing business for the hotel to ensure that predetermined sales expectations are met and exceeded
- Develop and maintain relationships with key clients in order to produce group and/ or convention business
- Negotiate guest room rates, meeting room rental, function space, and hotel services within approved booking guidelines
- Confirm in writing to the client all requirements via sales contract
- Conduct tours of the hotel and banquet facilities; entertain qualified potential clients in accordance with company and property policies and procedures
- Assist the Director of Sales with the implementation and achievement of the Sales Marketing plan
- Attend and represent company at trade shows and convention s
- Respond quickly to guest requests in a friendly manner
- Follow up to ensure guest satisfaction
- Ascertain departmental training needs and provide such trainings
- Ensure the sales executive are up to date with the strategic decisions and ensure the implementation of the same
- Follow up on Sales Executives activities, sales calls, entertainments, and ensure they meet weekly, monthly and yearly targets
- Induct and train new recruits and ensure they follow the Group/Hotel policies and procedures.
SALES EXECUTIVE
NOVOTEL CENTRE HOTEL ABU DHABI
10.2009 - 09.2011
- Execute sales plan
- Acquire new local/regional accounts
- Create extensive database of (potential) clients
- Investigate alternative markets for the different hotels in different seasons and make an adequate plan
- Account management regarding existing clients with the aim to extend business and create future partnership based on account plans
- Be up to date with relevant market developments
- Advise Hotels and management on developments and opportunities within the marketplace
- Execute regular competition analysis regarding the target market
- Attend several Business Networking Events
- Report activities and results on a monthly basis through the weekly sales report
- Promote all ACCOR value drivers
- Develop and execute sales activities such as Sales Missions, Client events and Trade Fairs.
ASSISTANT IT MANAGER
NOVOTEL CENTRE HOTEL ABU DHABI
09.2008 - 09.2009
- Supervise all daily and weekly IT procedures in the hotel
- Design; Implement Preventive Maintenance for all IT hardware & Software
- Will be fully in charge of IT Department and all of its related issues
- Checking daily backups, all system interfaces, Server hardware and logs
- Work and manage suppliers for any Software/ Hardware conflicts
- Follow up all claims that are being forwarded to IT Dept
- Document, archive all correspondence and troubleshooting, follow up suppliers’ visits and maintenance
- Develop and adapt any ideas that bring IT services to higher management
- Recover any gaps that might face IT Department and come up with plans to advance its operations.
CELL MANAGER
RADEEMA – MARRAKECH
12.2004 - 09.2008
Education
POST GRADUATE DIPOLMA - BUSINESS MANAGEMENT
Higher Institute of Management And Information Technology
01.2001 - 01.2003
HIGH SCHOOL DIPLOMA - BUSINESS MANAGEMENT
Technical high school Mohammed VI
01.1998 - 01.2001
Skills
Commercial negotiations Time managementundefined
Timeline
Head Of Corporate Leasing
Ezdan Holding Group
11.2018 - Current
Director of Sales and Marketing
EZDAN PALACE HOTEL
07.2017 - 10.2018
Director Of Sales
Mercure Centre Hotel Abu Dhabi - ACCOR HOTELS
01.2014 - 06.2017
SALES MANAGER
NOVOTEL CENTRE HOTEL, ABU DHABI REBRANDED TO MERCURE
06.2013 - 12.2013
SALES EXECUTIVE
NOVOTEL CENTRE HOTEL ABU DHABI
10.2009 - 09.2011
ASSISTANT IT MANAGER
NOVOTEL CENTRE HOTEL ABU DHABI
09.2008 - 09.2009
CELL MANAGER
RADEEMA – MARRAKECH
12.2004 - 09.2008
POST GRADUATE DIPOLMA - BUSINESS MANAGEMENT
Higher Institute of Management And Information Technology
01.2001 - 01.2003
HIGH SCHOOL DIPLOMA - BUSINESS MANAGEMENT
Technical high school Mohammed VI
01.1998 - 01.2001
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