Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Eli Orofino

San Diego,CA

Summary

Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 6+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.

Overview

6
6
years of professional experience

Work History

Marketing Manager

Pocketnest
06.2023 - Current
  • Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Researched developing trends to stay updated with best in class B2B paid social trends, audience targeting and asset creation.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads.
  • Fostered the growth of communities, tracked performance and customized customer looped dashboards to track weekly performance.

Paid Social Consultant

RoVan Media, Creative
12.2021 - Current
  • Create, plan, implement and execute paid social campaigns on behalf of clients across multiple outlets (Facebook, Instagram, Twitter, YouTube, Pinterest, Reddit) for a variety of campaign objectives
  • The clientele and industries ranged drastically making each campaign unique, dynamic and challenging
  • Each of the clients requires a thorough download of the benefit of paid social advertising, how to identify their target markets, which creative would work best in speaking to these markets, frequency of posting and budget recommendations
  • Selected Contributions:
  • On average, across all clientele, achieved ROI that exceeded 350%
  • Developed and implemented a content posting grid by month, while utilizing copywriting skills
  • Increased brand awareness and Google rankings amidst established competitors after only recently entering the space that year
  • Successfully helped clients diversify marketing spending from traditional avenues (i.e
  • Print and OOO) to paid social channels as a result of the effective return
  • Brought in additional revenue to the agency from both repeat customers and word-of-mouth referrals as a direct result of paid social marketing success.

Marketing Manager/Project Manager

RYVYL Inc
05.2022 - 02.2023
  • Create, manage and oversee all incoming and outgoing projects for the marketing department
  • Ensuring that timelines are crafted, implemented, and adhered to
  • Having a thorough understanding of how each department operated in order to give all contributors ample time to prepare and deliver their best work is paramount for success
  • This took shape both internally and externally as all of the projects overseen involved company stake- holders and agency partners.

Marketing Specialist

RYVYL Inc
08.2021 - 05.2022
  • Oversaw all communications internally and externally facing align with our company’s goals, as well as our brand’s look, feel, and voice
  • Communications oversight was done for the overarching parent company, in addition to the five subsidiaries under the RYVYL umbrella
  • Worked with strategic partners in managing investor relations and public relations
  • This included preparing marketing collateral materials, securing interviews and podcasts, and oversight of sharing business updates
  • Brand strategy and research to help inform future business decisions to optimize long-term and strategic partnerships
  • Implementation of project management software and processes for company needs and initiatives as it was related to marketing support.

Account Executive

Kenas Home – A Li & Fung Company
04.2019 - 08.2021
  • Oversaw all aspects of high-profile accounts through management, supervision, growth, development, administration, and customer relations
  • Champion prospecting initiatives of new project leads to expand market reach
  • International liaison with overseas teams in Vietnam, Romania, Malaysia, Indonesia, and the
  • Netherlands, ensuring factory outposts continue to exceed customer and operating standards
  • Engage in training and research to optimize level of understanding in international business trends and industry standards
  • Selected Contributions:
  • Increased upholstery business revenue from under $1M to over $3M in two years with the utilization of our overseas team’s product expertise and maintained a strong relationship with the account based in the U.S
  • Directed an increase of 10% in sales since start of employment in 2019, executing full range of oversight and management of sales cycle processing
  • Increased sales in 2020 by 20% as a direct result on boarding three new accounts and expanding the assortment we had in stores with each
  • Page 2
  • Selected Contributions:
  • Implementation and oversight of project management for the marketing team, relating to resources, timing and completion
  • Direct oversight into branding for the parent company and corresponding subsidiaries to ensure all had the correct look, feel and voice
  • Creation and implementation of a new website for a subsidiary.

Development & Marketing Consultant

06.2019 - 06.2020
  • Operating consultant for development of website for yacht charter services
  • Direct development in creation of dynamic, fully-optimized web and mobile sites, contributing to content curation, design direction, and general oversight & implementation
  • Selected Contributions:
  • Designed and implemented website with reservation capabilities for both web and mobile
  • Grew visibility of charter services through the creation of Facebook and Instagram social media accounts without a dedicated marketing budget.

Paid Social Media Marketing Specialist

Petco, LLC
02.2018 - 03.2019
  • Directed all social media operations for the company’s Facebook, Twitter, Instagram, and Pinterest profiles
  • Engaged in cross-functional collaboration, working with internal teams to coordinate direct response advertisements, maintain the operating budget, monitor payment of invoices, and track ad and marketing spending across multiple social channels
  • Selected Contributions:
  • Designed full-scale marketing campaigns for over 12 nutrition brands, conceptualizing and delivering creative design, budget, campaign duration, and regular reporting of impression and click-through metrics
  • Increased the marketing budget for 12 private label nutrition brands by a minimum of 15% year over year for full-scale marketing campaigns.

Education

Bachelor of Science - Business Administration, Marketing

University of San Diego
San Diego, CA

Skills

  • Advertising Management
  • B2B Marketing
  • B2C Marketing
  • Brand Development
  • Budget Management
  • Campaign Management
  • Campaign Performance Tracking
  • Competitor Analysis
  • Content Creation
  • Copywriting
  • Cross-Functional Collaboration
  • Customer Acquisition
  • Customer Relationship Management (CRM)
  • Digital Marketing
  • Email Marketing
  • Google Analytics
  • Google Analytics Understanding
  • Graphic Design
  • KPI Tracking
  • Lead Generation
  • Lead Generation Campaigns
  • Market Analysis
  • Marketing Campaigns
  • Microsoft SharePoint
  • Project Management
  • Relationship Building
  • Salesforce CRM Software
  • SEO Implementation and Optimization
  • Social Media Management
  • Social Media Marketing
  • Social Media Platforms
  • Strategic Marketing
  • Strategic Planning
  • Vendor Relations

Timeline

Marketing Manager

Pocketnest
06.2023 - Current

Marketing Manager/Project Manager

RYVYL Inc
05.2022 - 02.2023

Paid Social Consultant

RoVan Media, Creative
12.2021 - Current

Marketing Specialist

RYVYL Inc
08.2021 - 05.2022

Development & Marketing Consultant

06.2019 - 06.2020

Account Executive

Kenas Home – A Li & Fung Company
04.2019 - 08.2021

Paid Social Media Marketing Specialist

Petco, LLC
02.2018 - 03.2019

Bachelor of Science - Business Administration, Marketing

University of San Diego

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Eli Orofino