ELI SOTO
Fort Collins,CO
Summary
Performance-driven Medical Sales Vice President with 10+ years of experience aligning systems with business requirements, policies and regulatory requirements. Passionate about applying excellent organization and communication skills to manage and lead teams. Results-oriented individual well-versed in interfacing and consulting on business processes to drive results based on sound overall business judgment.
Overview
12
12
years of professional experience
Work History
Vice President
Vitrolife, Inc – Medical Device
01.2015 - Current
- Double digit sales growth in North America direct and LATAM channel distribution markets year over year. 10.6% 2022, 32.5% 2023
- Lead sales & marketing, customer service, field engineers, and medical science liaisons with highest customer satisfaction ratings company wide.
- Collaborate with senior management to develop strategic initiatives and long term goals.
- Monitor industry trends, keeping current on latest changes and competition in industry.
- Established performance goals for department and provided methods for reaching milestones.
President/Chairman of the Board
Pheo Para Alliance
01.2020 - 01.2022
- Led nonprofit organization designed to provide education & research to patients and providers with rare forms of cancer.
- Raised funding during pandemic through remote SoMe activities.
- Established 12 Centers of Excellence designed to properly treat patients with this rare cancer.
International Commercial Operations Manager
Sequenom
01.2014 - 01.2015
- Lead business development of diagnostic sales in 17 emerging and competitive markets resulting in new revenue streams.
- Onboarded channel partners for product distribution in diagnostic sales.
- Mentored teams on creating sales tactics in their country by traveling with them to assess local market needs.
- Projected forecasts and monitor sales with channel partners.
- Implemented creative marketing, pricing, and partner strategies to increase sales volumes.
Senior Business Development Manager
Sequenom
01.2012 - 01.2014
- Diagnostic product/market launch of MaterniT21, Cystic Fibrosis Carrier Screen, and RHD genotyping with OBGYNs, MFMs, & CNMs.
- Onboarded new sales representatives.
- Developed marketing campaign of a new evaluation tool for Cystic Fibrosis carrier screening.
- Accelerated growth in overall portfolio sales in the largest volume and geographical territories in the US.
Education
Leadership Coaching Strategies Certificate -
Harvard University
Cambridge, MA11.2016
MBA -
Colorado State University
Fort Collins, CO05.2009
Bachelor of Science - Biochemistry
University of New Mexico
Albuquerque, NM08.2001
Associate of Arts - Valedictorian
New Mexico Military Institute
Roswell, NM05.2001
Skills
- P&L Responsibility
- Market Trend Identification and Forecasting
- Employee Motivation and Performance
- Analytical and Critical Thinker
- Strategic Planning
- Sales and Marketing Leadership
- Conflict Resolution
- Mergers and Acquisitions
- Business Storytelling
- Board Oversight
- CRM Software
- Corporate Strategy and Development
Timeline
President/Chairman of the Board
Pheo Para Alliance
01.2020 - 01.2022
Vice President
Vitrolife, Inc – Medical Device
01.2015 - Current
International Commercial Operations Manager
Sequenom
01.2014 - 01.2015
Senior Business Development Manager
Sequenom
01.2012 - 01.2014
Leadership Coaching Strategies Certificate -
Harvard University
MBA -
Colorado State University
Bachelor of Science - Biochemistry
University of New Mexico
Associate of Arts - Valedictorian
New Mexico Military Institute
Similar Profiles
Baradt GanesanBaradt Ganesan
Business System Analyst III at Boston Scientific Medical Device (Malaysia) Sdn. BhdBusiness System Analyst III at Boston Scientific Medical Device (Malaysia) Sdn. Bhd
Ganesha G M Ganesha G M null
Tooling Engineer at AUSA medical device pvt ltdTooling Engineer at AUSA medical device pvt ltd
Lindsey Waldorf-ChristensenLindsey Waldorf-Christensen
Director Global Demand Planning, S&OP at Convatec Group, Medical Device & TechnologyDirector Global Demand Planning, S&OP at Convatec Group, Medical Device & Technology