Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Timeline
Elia Barozzi

Elia Barozzi

New York,NY

Summary

Originally from Italy, I moved to the United States in 2021 to study marketing and management while also competing in collegiate tennis. I am very passionate about marketing and artificial intelligence, and I like to connect both to create real business growth. I also enjoy coding, which comes from my background in robotics, and now I am studying AI to understand better how it can be used for automation and outreach. In my career, I have managed and launched campaigns on Google Ads, Meta Ads, and LinkedIn, generating strong lead growth and sales results. I also built CRM systems and automations that helped improve customer engagement and efficiency. As co-founder of a start-up focused on technology for people with visual disabilities, I had to learn to do everything from market research to digital campaigns, which gave me strong entrepreneurial skills. My journey shows resilience, adaptability, and a hardworking mentality that I apply in every challenge.

Overview

6
6
years of professional experience

Work History

Head of Marketing and AI Specialist

Lendeavor
12.2024 - Current
  • Led and managed the entire marketing department, building Lendeavor’s marketing operations completely from the ground up.
  • Designed and executed the full company marketing plan.
  • Managed and launched digital campaigns on Google Ads, Meta Ads, and LinkedIn Sales Navigator, generating around 30 qualified leads every day. Together with lifecycle email and SMS marketing, this contributed to about 50 new leads daily.
  • Created a Google Search campaign focused on lead generation (pull strategy) and a Performance Max campaign for brand awareness (push strategy). Together, these two campaigns generated more than $80K in direct sales within the first five months.
  • Built a custom affiliate CRM in GoHighLevel, including automations for customer inbound and outreach, and designed landing pages to support Google Ads and Meta campaigns.
  • Used Salesforce and HubSpot to manage company data and improve reporting efficiency.
  • Increased brand awareness by using Perplexity and OpenAI to conduct market research and reposition the company in the market.
  • Developed an AI for customer Outreach
  • Drove business growth by forging strategic alliances with complementary organizations to expand reach into new markets.

Marketing Specialist

Cora Elettroautomazioni SRL
05.2024 - 12.2024
  • Helped the company design a complete marketing plan for growth and future sales.
  • Built and executed a marketing strategy that increased customer reach by 50% and supported new B2B sales opportunities.
  • Worked on CRM initiatives using Salesforce, improving retention rates and helping sales teams close more deals with existing customers.
  • Collaborated on Google, Meta and LinkedIn Ads campaigns, generating over 150 qualified B2B leads in six months, which supported more than €200K in new sales opportunities.
  • Supported both marketing and sales teams by integrating campaigns with the CRM system, making follow-ups faster and more effective.
  • Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.

Marketing Manager and Co-Founder

Vocalux
07.2019 - 05.2022
  • Co-founded Vocalux, a start-up focused on building innovative technology to help individuals with visual disabilities read and study more independently.
  • Took full ownership of the marketing function, learning and executing everything from branding to lead generation with limited resources.
  • Designed and implemented the business plan, including go-to-market strategy, positioning, and sales funnel creation.
  • Created and executed digital marketing campaigns on Google Ads, Meta, and LinkedIn, driving early user adoption and building awareness for the product.
  • Guided market research and competitor analysis to refine positioning and identify growth opportunities.
  • Built partnerships with organizations and influencers in the accessibility and education sectors, expanding brand exposure and credibility.
  • Improved lead generation and customer reach through a sales funnel that grew the audience by over 70%.
  • Gained experience across all areas of start-up growth marketing, sales, operations, and product promotion which developed my entrepreneurial skills and ability to adapt quickly.

Social Media Manager

Tennis Club Rovereto
11.2019 - 11.2020
  • Regulated the Instagram page of tennis club Rovereto increasing their followers reach by 110%
  • Crafted targeted advertising campaigns to expand audience reach and boost customer acquisition, driving engagement and brand visibility
  • Achieved a 30% increase in sales through strategically designed social media campaigns, effectively capturing new customer interest and loyalty
  • Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
  • Successfully built a loyal following by consistently sharing valuable content that resonated with the target audience.
  • Boosted engagement rates with the creation of compelling and visually appealing content.
  • Increased brand awareness by developing and implementing effective social media strategies.

Education

Bachelor of Science - Marketing and Management

Fairmont State University, Fairmont, WV
12-2024
  • GPA: 4.0/4.0, Graduated Summa Cum Laude
  • Played a key role in leading the team to its first-ever Sweet 16 appearance in school history
  • Team Captain, leading the squad to the Regional NCAA Tournament each season
  • Led the team to its first MEC Championship victory in school history

High School Diploma -

ITT Marconi Rovereto High School, Rovereto, TN
07-2020
  • Graduated in Robotics(IT) and Plc Programming (automation
  • Grade: 100/100
  • Honor Student
  • Pearson-Comau Robotic Certification
  • TOEFL IBT Certification
  • Ranked top 10 for the Class of 2020



Skills

  • Digital marketing
  • Leadership and team management
  • Customer Relationship Management
  • Social Media Management
  • Brand Management
  • Google Ads
  • Meta Ads
  • Linkedin
  • Project Management
  • Problem Solving
  • Sales Forecasting
  • Motivation and Resilience
  • Communication skills
  • Microsoft Office
  • Lead Generation
  • Campaign Marketing
  • CRM management
  • Product marketing
  • Advertising campaigns
  • Customer segmentation
  • Marketing analytics
  • Digital marketing

Accomplishments

  • President’s List, 2022–2024
  • NCAA Elite 90 Award Winner
  • Member, Delta Mu Delta Business Honor Society
  • Academic All-America, Academic All-District, Academic All-Conference
  • Fairmont State University Hall of Fame Nominee
  • Regional Tennis Player of the Year
  • College Life Italia Player of the Year
  • 3× All-Conference and All-Region

Languages

English
Full Professional
Italian
Native or Bilingual
German
Elementary
Spanish
Elementary

Timeline

Head of Marketing and AI Specialist - Lendeavor
12.2024 - Current
Marketing Specialist - Cora Elettroautomazioni SRL
05.2024 - 12.2024
Social Media Manager - Tennis Club Rovereto
11.2019 - 11.2020
Marketing Manager and Co-Founder - Vocalux
07.2019 - 05.2022
Fairmont State University - Bachelor of Science, Marketing and Management
ITT Marconi Rovereto High School - High School Diploma,

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