Summary
Overview
Work History
Education
Skills
Languages
Projects
About Me
Contact
Metrics
Tools
Affiliations
Languages
Websites
References
Timeline
Generic
ELIA MONSEF

ELIA MONSEF

Doha

Summary

Creative leader with 13+ years of experience spanning broadcast media, esports, live events, and entertainment content. As Head of Production and Communications at Quest Esports, I manage cross-platform campaigns, large-scale productions, and high-profile brand partnerships, including Ooredoo, PSG, and QFA. Proven track record in scaling operations, launching original formats, and developing creative strategies that resonate across cultures. Hands-on with production tools, fluent in English and Arabic, and skilled in driving brand engagement and storytelling across traditional and digital platforms.

Overview

16
16
years of professional experience

Work History

Head of Media Production & Communications

Quest Esports
Doha
08.2021 - Current
  • Led strategy and execution of programs and campaigns to grow esports culture and audience engagement across digital and live events.
  • Managed partnerships with Ooredoo, QFA, PSG, and top publishers, securing sponsorships and long-term collaborations.
  • Directed multi-disciplinary teams delivering tournaments, studio shows, and branded content.
  • Developed processes to improve production workflows and cross-team coordination.
  • Drove community initiatives and storytelling that positioned the brand as a leader in gaming and youth culture.
  • Launched esports and gaming initiatives in schools and universities, helping build Qatar’s grassroots gaming ecosystem.

Head of Media Production & Communications

Freelance
Beirut, Doha
01.2010 - Current
  • Consulted for leading Arab broadcasters on communication strategy, content ideation, and TV formats.
  • Created original formats for live events, music shows, and YouTube content.
  • Produced show packages, promos, and long-form video, and composed original music scores for news, entertainment, and branded programming across Lebanon, Qatar, and the wider region.

Creative Director / Senior Producer

Al-Mayadeen TV
Beirut
06.2012 - 06.2019
  • Led the promotions and branding team, focusing solely on creative direction, production workflows, and content strategy for broadcast and on-air campaigns.
  • Responsible for thematic promos, channel identity, advertising assets, and international branding across pan-Arab networks.
  • Did not contribute to or participate in the network's political or editorial content. My role remained strictly operational and creative. I eventually chose to leave the organization due to growing misalignment with its political positioning.

Education

Bachelor of Arts - Mass Communication, Media

American University of Science And Technology
Lebanon
01.2010

Skills

Creative Strategy & Brand Leadership

  • Developing content architecture and brand narratives
  • Leading campaign ideation and cross-platform execution
  • Crafting bilingual copywriting (English / Arabic)
  • Shaping storytelling for esports, media, and lifestyle brands
  • Driving advertising campaigns and multicultural marketing

Production & Technical Execution

  • Managing studio and field production operations
  • Overseeing video editing (Premiere, Final Cut Pro, Avid)
  • Supervising audio post-production (Logic Pro, Audition)
  • Directing motion graphics and visual design
  • Producing podcasts and digital content

Business & Team Management

  • Leading creative teams and cross-functional collaboration
  • Driving sponsorship acquisition and brand partnerships
  • Managing budgets, schedules, and pitch development
  • Building client and stakeholder relationships
  • Overseeing community outreach and influencer partnerships

Content Development & Communication Strategy

  • Developing content formats for events and digital platforms
  • Creating editorial strategies and content plans
  • Executing social media strategies and audience engagement
  • Writing press releases and marketing materials
  • Guiding media strategy and digital distribution

Core Strengths & Attributes

  • Strategic planning and creative mindset
  • Excellent written communication skills
  • Strong project management and organization
  • Adaptability in fast-paced environments
  • Commitment to innovation and continuous improvement

Languages

Arabic & English: Fluent (Native/Professional), French & Spanish: Intermediate reading/comprehension

Projects

Founded and operate Ooredoo Nation, managing all ops and client servicing., Created and negotiated the PSG.Quest joint venture — now a global top 5 esports team., Built and manage the esports portfolio for QFA and led the QESF launch., Signed artist under Universal Music MENA (Ostura); produced albums with the Prague Philharmonic.

About Me

I’m someone who enjoys building things from the ground up—whether it’s a new content format, a creative team, or a way to connect with an audience. I like to mix strategic thinking with hands-on production and believe in work that feels honest, clear, and relevant. Outside of my career, I’m a passionate home chef, a musician, and someone who finds inspiration in culture and stories that bring people together.

Contact

  • Phone: +974 3374 4118 / +961 3 458 139
  • Email: e.c.monsef@gmail.com
  • Location: Doha, Qatar | Beirut, Lebanon

Metrics

  • 12+ years in media, content, and esports
  • 40+ major campaigns produced
  • 6 national & international brand partnerships
  • 3 esports programs built from scratch (Ooredoo, QFA, QESF)
  • 5 School Programs created
  • 30 schools participated in scholastic leagues
  • Top 5 global ranking for PSG.Quest
  • 10+ music albums produced
  • 1000+ assets delivered across TV, digital, and esports
  • $10M in campaigns or partnerships negotiated.
  • Built a community of 5000 Gamers in Qatar

Tools

  • Video & Editing: Adobe Premiere, After Effects, Final Cut Pro, Avid Media Composer
  • Audio: Logic Pro, Adobe Audition
  • Design & Creative: Adobe Photoshop, Lightroom
  • Content Ops: Pitch decks, workflows, live-streaming systems, esports formats

Affiliations

  • Home chef and culinary content creator focused on Mediterranean cuisine and baking
  • Composer and producer (Universal Music MENA, Ostura)
  • Creative pursuits in music, food, and storytelling

Languages

English
First Language
Arabic
Proficient (C2)
C2

References

References available upon request.

Timeline

Head of Media Production & Communications

Quest Esports
08.2021 - Current

Creative Director / Senior Producer

Al-Mayadeen TV
06.2012 - 06.2019

Head of Media Production & Communications

Freelance
01.2010 - Current

Bachelor of Arts - Mass Communication, Media

American University of Science And Technology

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