Eliana Fernandez
Miami,FL
Summary
Proactive Multi-unit Operations Manager with excellent time management skills to multi-task while working within deadlines and time constraints. Offering 8 years of hands-on experience in retail operations. Proficient in budgeting, inventory management and merchandising. Disciplined professional committed to driving sales goals and ensuring smooth functioning of a multi-million dollar district.
Overview
8
8
years of professional experience
Work History
Multi-Unit Operations Manager
KIDS ATELIER
MIAMI, FL
01.2022 - Current
- Oversaw stores performance, of in stores located in South Florida and Texas area, corrected problems and increased efficiency to maintain productivity targets.
- Liaised with sales, marketing and management teams to develop solutions and accomplish shared objectives.
- Controlled store inventory and reviewed cash handling and operations reports.
- Established and optimized schedules to keep coverage and service in line with forecasted demands.
- Maintained quality brand image exposure in alignment with corporate standards.
- Assessed stores sales reports to identify and enhance sales performance, support inventory oversight and capitalize on emerging trends.
- Mentored stores sales team in applying effective sales techniques and delivering top-notch customer service.
Department Manager
PRIMARK INC
SUNRISE, FLORIDA
10.2020 - 01.2022
- Managed two departments with an annual volume of 20-million-dollar sales.
- Prepared detailed reports for management to clarify existing trends, review sales and inventory data and support shrink minimization and safety awareness.
- Partnered with merchandising team to plan and execute floor moves, merchandise placement and overall sales set-up.
- Achieved financial objectives by preparing annual budgets, scheduling expenditures, analyzing variances and initiating corrective actions.
- Motivated associates to consistently deliver effective selling behaviors through coaching and recognition.
- Managed inventory and receiving operations to maintain optimal stock levels and meet expected demands
General Manager
ABERCROMBIE AND FITCH
MIAMI, FLORIDA
09.2018 - 10.2020
- Managed a 15-million-dollar volume flagship. Developed effective business plans to align strategic decisions with long-term objectives.
- Maximized efficiency by coaching and mentoring a team of ten managers and more than 80 associates on management principles, industry practices, company procedures and technology systems.
- Established positive and effective communication among unit staff and organization leadership, reducing miscommunications and missed deadlines.
- Recruited, hired and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
Project Manager
ABERCROMBIE AND FITCH
SAN JUAN, PUERTO RICO
04.2016 - 09.2018
- Supervise and manage 26 new store openings within the US.
- Train all new hires and management team on company policies and procedures.
- Design and develop store layout to most efficiently use space provided.
- Ensure each new store location completes all New Store Opening (NSO) objectives as identified on all checklists, pulse checks and field audits; documents all activities as outlined.
- Proactively identify issues with sites, team members, processes and provides feedback in a positive professional manner.
Store Manager
HOLLISTER CO.
ORLANDO, FL
04.2015 - 04.2016
- Managed 5-million-dollar volume store composed by a7 management team members and 30-50 part time associates.
- Developed new store location from ground up by hiring and training efficient team
- Managed inventory control, cash control and store opening and closing procedures
- Maintained proper product levels and inventory controls for merchandise and organized backroom to facilitate effective ordering and stock rotation
- Approved regular payroll submissions for employees
- Coached sales associates on product knowledge by using wide variety of training tools
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback
- Scheduled and led weekly store meetings for all employees to discuss sales promotions and new inventory while providing platform for all to voice concerns
Assistant Manager
HOLLISTER CO.
ORLANDO, FL
06.2014 - 04.2015
- Strengthened merchandising and promotional strategies to drive customer engagement and boost sales
- Offered hands-on assistance to customers, assessing needs and maintaining current knowledge of consumer preferences
- Mentored sales team in applying effective sales techniques and delivering top-notch customer service
- Helped with planning schedules and delegating assignments to meet coverage and service demands
- Execute floor sets and inventories.
Education
Bachelor of Science - COMMUNICATION AND MARKETING
UNIVERSIDAD SANTIGO DE COMPOSTELA
SPAIN06.2012
Skills
- Recruiting and Hiring
- Operations
- Relationship building and management
- Business development and planning
- Team Leadership
- Staff Development
interests
Art, reading, travelling, outdoor activities
Languages
Spanish
Native or Bilingual
English
Native or Bilingual
Timeline
Multi-Unit Operations Manager
KIDS ATELIER
01.2022 - Current
Department Manager
PRIMARK INC
10.2020 - 01.2022
General Manager
ABERCROMBIE AND FITCH
09.2018 - 10.2020
Project Manager
ABERCROMBIE AND FITCH
04.2016 - 09.2018
Store Manager
HOLLISTER CO.
04.2015 - 04.2016
Assistant Manager
HOLLISTER CO.
06.2014 - 04.2015
Bachelor of Science - COMMUNICATION AND MARKETING
UNIVERSIDAD SANTIGO DE COMPOSTELA
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