ELIANNA ANDONOPOULOU
Athens,Greece
Summary
Results-driven marketing professional with expertise in digital innovation, AI-driven solutions, and healthcare engagement strategies to enhance brand impact and market success. Experienced in medical devices, therapeutic solutions, and healthcare, leading medical education programs, product lifecycle management, and cross-functional collaborations to drive market growth.
A self-starter and agile leader with a track record of developing scalable, innovative strategies that bridge B2B and B2C markets. I have managed a €1M A&P budget, applying data-driven decision-making, strategic planning, and market insights to drive measurable growth. My B2B2C approach connects HCPs, distributors, and patients, fostering sustainable expansion and a competitive market edge.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Global Business Unit Manager
ALSANZA AESTHETICS
01.2023 - Current
- Expanded product portfolio, launching 5 new products in Turkey and preparing to introduce an 11-product distribution brand portfolio.
- Managed 9 European distributors, overseeing business strategy, marketing, and regulatory support to ensure market success.
- Collaborated with regulatory teams to facilitate product registration across APAC & MEA, ensuring compliance and seamless market entry.
- Led strategic planning & KPI implementation, integrating data analytics, sales tools, and reporting systems (SAP & Power BI) to improve execution and sales performance.
- Initiated clinical research activities, optimizing product claims and educational priorities in collaboration with Medical & Regulatory Affairs.
- Drove digital transformation, launching 3 regional websites and managing 4 social media accounts to enhance HCP engagement and patient education.
- Developed a medical education collaborative platform featuring 5 KOL mentors, optimizing HCP learning and improving patient pathways.
- Implemented AI-powered solutions for multilingual team communication (Turkish, German, English) and AI-driven distributor content creation, optimizing time and budget efficiency.
- Designed engaging social media and website materials using Canva for distributors, ensuring brand consistency while optimizing time and budget efficiency.
- Developed a scalable European e-commerce project for 5 distributors, enabling centrally managed websites with AI-driven translations for localized markets. Ensured brand consistency while streamlining operations, with distributors handling local orders.
Global Marketing Manager
ALSANZA AESTHETICS
06.2020 - 01.2023
- Partnered with R&D to conduct market research on HA dermal fillers, leading benchmarking analysis, product trials, and feedback collection to optimize product performance before launch.
- Developed value propositions and claims for 5 newly launched products in collaboration with Commercial and Medical, enhancing competitive differentiation for HCPs and patients.
- Developed and executed a global marketing strategy, driving brand awareness and market penetration in Turkey by 9%.
- Established a unified brand identity, ensuring consistent messaging and positioning across digital and traditional channels.
- Successfully conducted 6 Train the Trainer (TTT) sessions with European distributors, preparing them for the soft launch of 5 products across EMEA.
- Developed and implemented training materials and promotional campaigns, equipping teams with strategic sales tools to drive business excellence.
Marketing & Business Development Manager (Restylane, Pluryal)
LANCY AESTHETICS
06.2020 - 01.2022
- Delivered business growth +9%, integrating market insights, HCP engagement, and digital innovation.
- Achieved a 27% cost reduction in marketing by implementing digital promotional and training tools.
- Expanded market share by 11 points, driving sales team training, product knowledge enhancement, and competitive intelligence.
Brand Manager (Botox, Juvéderm, CoolSculpting)
ALLERGAN AESTHETICS
11.2018 - 02.2020
- Drove business growth by +13%, leading a cross-functional strategy integrating sales, marketing, and medical education
- Repositioned Juvéderm, achieving a 21% sales increase through a 360-degree marketing and education strategy
- Increased CoolSculpting sales by 102%, launching a DTC activation campaign based on HCP needs and consumer insights
- Led digital projects across 13 European markets, overseeing HCP training materials, digital content, and promotional campaigns
- Facilitated collaborative roundtable sessions with KOLs to refine workshop content and key product claims, ensuring alignment with current medical standards; engagement led to a 30% increase in symposium attendance over previous sessions
Product Manager (Kérastase & Shu Uemura)
L'ORÉAL PROFESSIONAL
07.2017 - 11.2018
- Created a strategic commercial plan, leading to a 7.2% sales increase and +2.1% profitability
- Developed a 360-degree marketing strategy, positioning Kérastase as the #1 digital beauty brand
- Increased B2C community by 320% and B2B engagement by 160%
Marketing Product Manager
H&M
10.2015 - 07.2017
- Boosted foot traffic by 15%, integrating omnichannel marketing and consumer journey analysis
- Led H&M's e-commerce launch strategy, exceeding email target by 180% and increasing website sessions by 122% YoY
Education
MBA -
ALBA Graduate Business School
Greece08-2025
Bachelor of Science - Marketing
The American College of Greece
01-2012
Skills
- Medical Devices & Therapeutic Solutions, Medical Aesthetics & Beauty Industry, Healthcare Market Expansion
- Business Analysis & Performance Tracking, Competitive Intelligence, Data-Driven Decision-Making
- Market Research & Business Strategy, Patient Journey Optimization, P&L & Operations Management (€23M)
- Digital & Social Media Campaigns, Omnichannel Strategy, Scalable Growth Strategies
Accomplishments
- Allergan Business Excellence (2020)
Certification
- Business Strategy & Financial Performance – INSEAD
- Sustainable Business Strategy – Harvard Business School Online
- Professional Diploma in Digital Marketing – Digital Marketing Institute
- Data-Driven Decision Making – PwC
- Leadership Communication with Impact – INSEAD
- Project Management – IESEG
Languages
English
Full Professional
Greek
Native or Bilingual
Timeline
Global Business Unit Manager
ALSANZA AESTHETICS
01.2023 - Current
Global Marketing Manager
ALSANZA AESTHETICS
06.2020 - 01.2023
Marketing & Business Development Manager (Restylane, Pluryal)
LANCY AESTHETICS
06.2020 - 01.2022
Brand Manager (Botox, Juvéderm, CoolSculpting)
ALLERGAN AESTHETICS
11.2018 - 02.2020
Product Manager (Kérastase & Shu Uemura)
L'ORÉAL PROFESSIONAL
07.2017 - 11.2018
Marketing Product Manager
H&M
10.2015 - 07.2017
MBA -
ALBA Graduate Business School
Bachelor of Science - Marketing
The American College of Greece