Summary
Overview
Work History
Education
Skills
Military Service
Timeline
Generic

Elias Moaikel

Canton

Summary

Award-winning executive with a proven track record in driving sales growth, developing high-performing teams, and executing strategic initiatives in the hospitality industry. Expertise in market expansion, franchise operations, and financial analysis to optimize performance and profitability. Adept at aligning organizational values with business goals to achieve sustainable success. Bilingual U.S. military veteran with extensive experience in European and Middle Eastern markets.

Overview

28
28
years of professional experience

Work History

Senior Vice President

Steak N Shake
10.2023 - Current
  • Spearheaded global franchise expansion, driving market penetration and brand growth.
  • Implemented operational excellence and marketing strategies, increasing same-store sales and brand visibility.
  • Analyzed industry trends and tracked competitor activities to inform decision making.

President

Charley's Grilled Subs
02.2023 - 10.2023
  • Defined brand vision and executed strategic goals to sustain growth and market leadership.
  • Led all business functions, including development, marketing, operations, and training.
  • Strengthened franchise relations and enhanced brand standards, improving customer experience.
  • Drove revenue growth by expanding product offerings and identifying new market opportunities.

President

Lennys Grill & Subs
01.2020 - 10.2023
  • Led brand transformation, revitalizing operations and financial performance.
  • Implemented strategic initiatives that resulted in:
  • 18% same-store sales (SSS) growth and 12% transaction growth.
  • Increased comp average unit volume from $580K to $811K within three years.
  • Grew million-dollar stores from 3 to 17.
  • Expanded digital sales from 17.6% to 39.15%.
  • Increased 5-star customer ratings from 3.86 to 4.65.
  • Achieved 100% franchise royalty collection for three consecutive years.

Senior Vice President

Charley's Grilled Subs
08.2013 - 01.2020
  • Led restaurant operations, development, and training, overseeing growth across the Middle East, Europe, and Asia-Pacific.
  • Achieved 9% same-store sales growth, increased unit volume from $710K to $890K, and expanded million-dollar stores from 39 to 169.
  • Opened 150 new locations and maintained a 99% franchise royalty collection rate for six consecutive years.
  • Implemented system-wide Local Store Marketing & Catering programs and developed service excellence and food safety protocols.

Regional Director, International (EMEA)

The Wendy's Company
05.2009 - 07.2013
  • Led brand expansion in Europe and the Middle East, managing franchise relations and market launches.
  • Achieved 15.6% same-store sales growth, successfully introduced Wendy’s & Arby’s dual-branded locations in the UAE.
  • Developed financial and operational models for international market expansion.
  • Awards: Dave Thomas Eagle Award (2011)

Franchise Area Director, Great Lakes Region

The Wendy's Company
04.2004 - 05.2009
  • Managed 140 restaurants across three states, driving 6-8% sales growth.
  • Provided strategic business planning and operational guidance to franchisees.
  • Established strong relationships with key stakeholders, resulting in successful partnerships and collaboration opportunities.

Regional Director, UK and Europe

The Wendy's Company
03.1997 - 04.2004
  • Oversaw company-owned UK restaurants, achieving 5% sales growth during the BSE crisis.
  • Managed European and Middle Eastern markets with over $170M in sales.
  • Improved customer engagement by developing tailored regional marketing campaigns.
  • Awards: Dave Thomas Eagle Award (2000)

Education

Bachelor of Science - Business Administration

American University of Beirut (AUB)

Skills

  • Inclusive Leadership
  • Executive Team Development
  • Multi-Unit Management
  • Process Improvement
  • New Market Expansion
  • Franchise Relations
  • P&L Optimization
  • Talent Development
  • Consumer Insights
  • Cross-Functional Collaboration

Military Service

United States Air Force, Active & Reserve

Timeline

Senior Vice President

Steak N Shake
10.2023 - Current

President

Charley's Grilled Subs
02.2023 - 10.2023

President

Lennys Grill & Subs
01.2020 - 10.2023

Senior Vice President

Charley's Grilled Subs
08.2013 - 01.2020

Regional Director, International (EMEA)

The Wendy's Company
05.2009 - 07.2013

Franchise Area Director, Great Lakes Region

The Wendy's Company
04.2004 - 05.2009

Regional Director, UK and Europe

The Wendy's Company
03.1997 - 04.2004

Bachelor of Science - Business Administration

American University of Beirut (AUB)

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