Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Elias Makana Rivera

Provo,UT

Summary

Business development professional with strong expertise in identifying growth opportunities and driving strategic initiatives. Proven track record of building solid client relationships, negotiating successful deals, and contributing to significant revenue growth. Collaborative team player who adapts to changing needs, with skills in market analysis, strategic planning, and sales optimization. Known for reliability and results-driven mindset.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Business Development Specialist

Relay UGC
09.2025 - Current
  • Shadowing and assisting Ryan in identifying and pursuing new business opportunities for Boz X Ventures and its portfolio companies.
  • Supporting outreach efforts, including prospecting, lead generation, and relationship management.
  • Conducting market research and competitive analysis to support strategic initiatives and projects.
  • Other duties as assigned to support the company's business objectives.

Assistant Marketing Coordinator

Utah Valley University
05.2025 - 08.2025
  • Rebranded and managed social media for Academic Tutoring, aligning messaging with student culture and brand tone.
  • Built and segmented student contact lists for outreach campaigns; improved deliverability by cleaning and validating data.
  • Produced and tested reels, carousels, and graphics to increase engagement and drive awareness of tutoring programs.
  • Collaborated with student services and campus departments to execute tabling events, giveaways, and lead capture initiatives.

Marketing and Events Intern

DTL Studio Hawaii
02.2025 - 05.2025
  • Assisted in lifestyle brand campaign execution, including social media management and trend research.
  • Participated in brainstorms and campaign strategy meetings, contributing to email and digital content.
  • Supported coordination of photo/video shoots, influencer gifting, and brand partnerships.
  • Helped manage asset libraries and developed creative briefs for design execution.

Marketing and Fan Experience Associate

Utah Valley University Athletics
08.2023 - 05.2025
  • Led game-day promotions and interactive fan activations at NCAA events.
  • Created short-form video content and graphic posts for UVU Athletics' Instagram and TikTok.
  • Collaborated with sponsors and partners to fulfill marketing deliverables and recap reports.
  • Engaged with fans online and in-person to build community and brand presence.

Marketing and Logistics Intern

Hawaiiverse
05.2023 - 08.2023
  • Managed logistics and on-site execution for local pop-up events and small business activations.
  • Supported email marketing and brand communication with vendors and customers.
  • Tracked content performance and coordinated influencer outreach.
  • Created promotional materials and social posts using Canva and brand assets.

Technical Support Senior Expert

Pura Scents
10.2020 - 09.2022
  • Delivered high-level customer service and brand education to customers.
  • Collaborated with internal teams to resolve escalated product issues and improve user satisfaction.
  • Worked with developers and engineers to gather data from customers.

Member Services Representative

Doterra International, LLC
06.2020 - 10.2020
  • Provided the highest level of customer service through phone, chat, and email
  • Responsible to upsell and inform customers about products and promotions
  • Responsible for finding solutions to customers' questions and concerns while showing a great amount of empathy and effort
  • Communicated effectively with diverse groups of people

Education

Bachelor of Science - Public Relations & Strategic Communications

Utah Valley University
Orem, Utah

Skills

  • Social Media Strategy
  • Content Creation: CapCut, Canva, Adobe Photoshop
  • Content Scheduling: Later, Hootsuite
  • Trend Research & Platform Engagement
  • New business opportunities
  • Email & SMS Marketing Basics
  • Photography & Short-Form Video
  • Collaborative, Fast-Paced Environment Experience

Certification

  • Certification Hotel Industry Analytics
  • Boy Scouts of America - Eagle Scout
  • Hootsuite Platform Certification

Timeline

Business Development Specialist

Relay UGC
09.2025 - Current

Assistant Marketing Coordinator

Utah Valley University
05.2025 - 08.2025

Marketing and Events Intern

DTL Studio Hawaii
02.2025 - 05.2025

Marketing and Fan Experience Associate

Utah Valley University Athletics
08.2023 - 05.2025

Marketing and Logistics Intern

Hawaiiverse
05.2023 - 08.2023

Technical Support Senior Expert

Pura Scents
10.2020 - 09.2022

Member Services Representative

Doterra International, LLC
06.2020 - 10.2020

Bachelor of Science - Public Relations & Strategic Communications

Utah Valley University

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