Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Elijah PEÑA

Roanoke,Virginia

Summary

Accomplished marketing professional with demonstrated success developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful manager talented in building teams and motivating personnel to new levels of performance.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Marketing Manager

USA TODAY NETWORK
Remote
08.2023 - Current
  • Developed marketing strategies and plans aligned with company event initiatives
  • Operated at a managerial level employee by proactively identifying opportunities to contribute and execute
  • Increased brand awareness by developing and implementing strategic marketing campaigns.
  • Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
  • Managed social media accounts for optimal audience engagement and increased online presence.
  • Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.

Social Media Marketer

Catskill Marketing
Remote
06.2021 - 07.2023
  • Collaborated with sales, product management and web development teams to create specific marketing campaigns across multiple platforms leading to a 2% increase in profit for the company
  • Strategized and developed video content for client's website and social media publications.
  • Increased user base by 3% promoting brand awareness and launching key marketing efforts.
  • Trafficked advertisements to target audience using specific algorithms for focused exposure.

Digital Marketing Specialist

Hudson Valley Digital Marketing & SEO
Middletown, NY
09.2019 - 06.2021

·Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences leading to a 6% increase in engagement.

·Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.

· Managed digital projects from initial concept through final implementation and live monitoring. ·Created social media content with innovative brand messaging to support new product launches. Increasing monthly revenue by 1%.

Boosted website traffic with targeted SEO tactics, keyword research, and content optimization.

Digital Marketing Intern

WJD Exclusives
New York, NY
  • Improved brand awareness by developing and implementing targeted social media campaigns.
  • Boosted lead generation with the creation of engaging email marketing campaigns.
  • Assisted in developing and executing social media marketing campaigns, including content creation, scheduling.
  • Conducted competitor analysis and market research to identify new opportunities and trends.
  • Assisted in writing and editing website content to improve search engine visibility and user experience.
  • Monitored and reported on key performance indicators (KPI's) to track campaign success and identify areas for improvement.
  • Contributed to the development of marketing collateral, such as blog posts, infographics, and email news letters.

Education

Bachelor of Arts - Marketing

Binghamton University
Binghamton, NY
05-2020

Skills

  • Social media marketing (Facebook, Twitter, Instagram, Tiktok)
  • Search engine optimization(SEO)
  • Search engine marketing (SEM)
  • Content marketing and copywriting
  • Email marketing and automation
  • Google Analytics and Data analysis
  • Conversion rate optimization
  • Marketing campaign planning
  • Project management
  • Key Performance Indicator (KPI's)
  • Paid Search (PPC) using Google Ads
  • CX, E-commerce and CRO

Certification

  • Google ads certification
  • Google analytics Individual qualification
  • Hubspot Inbound Marketing Certification
  • Ad Buying Masters Certification

Timeline

Marketing Manager

USA TODAY NETWORK
08.2023 - Current

Social Media Marketer

Catskill Marketing
06.2021 - 07.2023

Digital Marketing Specialist

Hudson Valley Digital Marketing & SEO
09.2019 - 06.2021

Digital Marketing Intern

WJD Exclusives

Bachelor of Arts - Marketing

Binghamton University
Elijah PEÑA