Accomplished in campaign development, branding strategies and ad management. Bring deep understanding of customer buying habits, advertising policies and creative design developed over 5 years in field.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Digital Account Executive
Fenton Communications
03.2022 - Current
Lead the planning, execution, and reporting of digital and paid media campaigns for high-risk clients, nonprofits, and foundations including ACLU, Bloomberg Philanthropies, Johnson & Johnson, and LA County.
Provide rapid response crisis management strategies and support during critical situations.
Draft and edit various written materials including media strategies, ad copy, social media content, and client presentations.
Conduct SEO audits, analyze website content, and compile social listening data for actionable insights.
Draft Fenton's social media copy and develop content strategy to acquire new business opportunities.
Advance progressive causes through digital work including, LGBTQ+ rights, voting rights, and racial justice.
Digital Associate
Democracy Forward
04.2021 - 03.2022
Drafted routine social media copy uplifting progressive political news including national COVID-19 updates, attack on voting rights, and President Biden's inauguration.
Developed brand strategic plans and priorities for assigned indications with key market-shaping activities to ensure brand success.
Engaged with cross-functional partners to develop and implement strategic and operational plans.
Monitored the competitive landscape and provided input into forecasting while leading agency relationships and commercial budgeting.
Social Media Specialist
Clean The World Foundation
01.2020 - 01.2021
Grew social following by researching trends, identifying influencers, and engaging with potential partners for promotional activities.
Managed social media accounts, ensuring timely responses to comments, messages, and reviews for enhanced customer service.
Wrote succinct, accurate, intelligent and creative copy to drive traffic to brand websites.
Voice Over Artist
Edge Studio
01.2024 - Current
Received positive feedback from clients, leading to increased job opportunities and referrals within the industry.
Brought educational content to life through expressive narration in documentary films.