Elin Cancel
Overview
7
7
years of professional experience
Work History
Director, Experity Payments
Experity Health
03.2023 - Current
- Scaled payments business from $500k net ARR to $6M+ in under 18 months, owning P&L, pricing strategy, and GTM execution end-to-end.
- Led the company's transformation from a gateway/referral model to an internal ISO, building the vision, regulatory foundation, and operational stack from the ground up.
- Built and operationalized end-to-end risk, compliance, and underwriting frameworks from healthcare payments.
- Negotiated and structured strategic vendor partnerships to optimize margins, improve SLAs, and create scalable infrastructure across payment operations.
- Partnered cross-functionally with sales, marketing, and product to launch payment offerings, build enablement programs, and drive adoption across the SaaS customer portfolio.
Payments Operations Manager
WIX.com
Miami Beach
06.2021 - 03.2023
- Scaled gateway referral revenue from $1M to over $5M in net ARR by optimizing partner relationships, streamlining onboarding, and aligning incentives across cross-functional teams.
- Led a global team of product managers and customer success leads to drive growth and retention across Top Key Accounts, ensuring seamless payments experiences and operational excellence.
- Spearheaded the transformation of Wix’s third-party payments integration into a fully operational PayFac model, aligning with risk, compliance, and financial stakeholders.
- Drove continuous product and operational improvements for Wix Payments by collaborating with risk, finance, legal, support, and engineering teams to remove friction, improve authorization rates, and reduce chargebacks.
- Established and scaled internal and external SOPs for Wix Payments, ensuring consistency, compliance, and efficiency across merchant onboarding, support, and payment operations.
Apple Pay Business Development Manager
Apple, Inc.
Cupertino
01.2019 - 06.2021
- Increased Apple Pay enablement on Top Internet Retailer sites by 15%.
- Forged strategic partnerships with top internet retailers to launch exclusive Apple Pay campaigns, driving adoption and expanding wallet transaction volume across web and mobile platforms.
- Designed and operationalized SOPs for the secure tokenization of wallet transactions, aligning with internal security standards and industry compliance requirements.
- Partnered with major universities to extend Apple Wallet functionality across campus systems, expanding the ecosystem and enabling seamless access and payments experiences.
- Built and scaled a high-impact outreach and implementation workflow that accelerated Apple Pay enablement for leading e-commerce platforms, significantly improving time-to-market and partner integration success rates.
Education
Master's of Business Administration -
Nova Southeastern University
Bachelor's - Economics
University of Central Florida
Skills
- Payments Ownership & Scaling
- ISO/PayFac Buildout
- Partner & Vendor Leadership
- Revenue Growth & GTM Strategy
- Merchant Pricing & Sales Enablement
- Cross-Functional Leadership
- AML Risk & Underwriting
- SaaS Payment Integration Strategy
Timeline
Director, Experity Payments
Experity Health
03.2023 - Current
Payments Operations Manager
WIX.com
06.2021 - 03.2023
Apple Pay Business Development Manager
Apple, Inc.
01.2019 - 06.2021
Master's of Business Administration -
Nova Southeastern University
Bachelor's - Economics
University of Central Florida