Elina Bakamjian
Glendale,CA
Summary
Strategic partnerships and business development leader with 25 years of demonstrated success particularly within FinTech, Payments and Banking. Experience includes Account Management, RFPs, Partnerships/Business Development, Budget / P&L Management and People Management. Analytical and organized with the proven ability to identify clients’ needs and implement effective solutions. Self-motivated to work independently and as a team leader to accomplish company goals. A metrics-driven executive with a proven track record of creating, measuring, and exceeding aggressive Key Performance Indicators.
Overview
19
19
years of professional experience
1
1
Certification
Work History
VP, Partnerships
Green Dot Corporation, Green Dot
04.2021 - 08.2023
- Corporation (NYSE: GDOT) is a financial technology and bank holding company that issues debit cards and provides the banking-as-a-service platform used by Apple Pay Cash, Uber, and Amazon
- Spearheaded cross-functional initiatives across departments to achieve business goals for bottom-line profits.
- Hired and managed employees to maximize productivity while training staff on best practices and protocols.
- Developed BD strategy to penetrate new verticals and attract new strategic partnerships
- Worked with leadership on defining annual revenue plan and reporting on monthly pacing
- Lead a team of Account Managers and Operations Managers
- Lead BD efforts for complex strategic partnerships and RFPs
- Worked closely with Product on strategy, roadmap and new product launches
- Selected Accomplishments:
- Spearheaded launch of two new products: Walmart Universal Deposit and Bill Pay in 90K Retailer locations
- 26 new signed and launched strategic partnerships launches 2021-2023
- Lead the process improvement for partner onboarding and launch to double throughput
- In 2022, delivered $169MM in revenue with a 43% contribution margin and 18% YOY growth in existing business.
Senior Director
BaaS Partnerships
03.2020 - 04.2021
- Built and trained a team of Account Managers
- Built and executed enterprise growth plans for a portfolio of key strategic partnerships
- Lead Partner Implementations/ Integrations on multiple APIs for BaaS and Money Processing
- Built out strategy and roadmap for Money Processing as a Business Owner
- Handled all contract negotiations and RPFs for BaaS and Network partners
- Provided Product support and technical guidance on BD calls and RFPs
- Selected Accomplishments:
- Key Contributor Spot Award from Green Dot executive team
- Identified partner implementation gaps and assigned resources to build SDK solution and a sandbox environment for Legacy APIs to maximize the number of annual partner launches
- Launched Kabbage Business Checking on BaaS (negotiated 2 contract amendment for new features) – the first SMB BaaS partner relationship for Green Dot
- Launched 6 strategic partners for projected annual revenue of $14M on Money Processing and multiple programs- adding new verticals to the portfolio such as payments and eCommerce.
- Drove strategic improvements to enhance operational and organizational efficiencies.
- Directed design and execution of business transformation initiatives to drive performance, profit optimization and growth opportunities.
Director
Green Dot Corporation
02.2019 - 03.2020
- Lead a team of Account Managers, supporting Money Processing and Banking as a Service Accounts
- Responsible for partners’ entire life cycle from presentation, negotiations, RFP/Contract signing, implementation, launch and post launch operations
- Created quarterly review business plans to drive revenue growth and strategy across portfolio of accounts and products
- Engaged cross-functional business teams to represent partners’ needs from product development, API modifications, marketing, finance and compliance review and evaluation
- Selected Accomplishments:
- Grew annual revenue across Network Partner portfolio by 26%
- Launched new Cash Withdrawal product for PayPal at Walmart – first in the market
- Negotiated contract renewal deals with top 2 strategic partners via RFP win.
- Worked closely with organizational leadership and board of directors to guide operational strategy.
Senior Manager
Green Dot Corporation
04.2014 - 02.2019
- Cultivated and sustained relationships with key partner stakeholders
- Assessed potential for each account, developed strategic growth and marketing plans to achieve and exceed forecasted goals, delivered proposal to partner and negotiated recommendations
- Managed partner approval and on-boarding process, ensuring successful integration and continuity between sales and development cycle
- Selected Accomplishments:
- Successfully launched PayPal CASH – new major product/project with projected annual revenue of over $20MM
- Spearheaded Partner Support improvement project which reduced the number of escalations by 35% in one year
- Helped increase overall existing GPR portfolio’s revenue by 15% annually through promotions and marketing outreach
- Mediashift enables fixed and wireless broadband internet service providers to profit from fixing the broken advertising technology ecosystem
- Working with ISPs, Mediashift securely bridges the marketer's needs to reach a consumer audience who is empowered with control over their digital experience.
- Managed large-scale projects and introduced new systems, tools, and processes to achieve challenging objectives.
Director, Strategic Accounts
Mediashift
03.2013 - 04.2014
- Lead client relationships to support company’s operating plans while successfully meeting and exceeding customers’ expectations
- Responsible for new client deployments from the point of contract signing until fully deployed
- Promoted and delivered new advertising campaigns on the clients’ networks and monitored the performance
- Coordinated successful installation of over 1400 new properties
- Identified an issue with a campaign delivery, increasing revenue by 40%.
- Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
Regional Strategic Account Manager
Optum Inc
09.2004 - 07.2011
- Optum, Inc
- Is an American pharmacy benefit manager and health care provider with $100B annual revenue
- It has been a subsidiary of UnitedHealth Group since 2011, Served as the primary Account Management contact in facilitating the new client installations and relationship support
- Worked on strategy/ process improvement for increasing recovery levels for existing clients
- Managed company’s top West Region accounts
- Produced executive level monthly, quarterly and year-end as well as ad-hoc reports using SQL and Access queries and Excel spreadsheets
- Selected Accomplishments:
- Added over 1 million lives to existing accounts in one year
- Successfully completed 16 new account installations in 5 years
- Implemented a new comprehensive reporting format that was adopted by the entire company and is still used today.
- Built credibility and trust to influence client's buying decisions.
Education
Bachelor of Science - Business Administration and Computer Information Systems
University of Nevada Reno
Reno05.2003
Master of Business Administration -
Luisiana State University
2024
Skills
- Leadership
- Strategy
- Business Development
- Technical Implementations
- Negotiations
- Communication
- Presentations
- Account Management
- Project Management
- Six Sigma Black Belt
- Financial Data Analysis
- Consultative Sales
- TECHNOLOGY
- MS Suite
- Jira/ Confluence
- T-SQL
- Slack
- Salesforce
- Oracle DB
- MS Visio
- MicroStrategy
- Tableau
- Budget Oversight
- Project Oversight
- Customer Education
- Business Growth and Marketing Strategies
- Process Improvement
Additional Information
- AWARDS , Key Contributor Spot Award - 2021 CEO Award – 2018 Whatever it Takes Award – 2011
Certification
Six Sigma Black Belt
Languages
Armenian
Native or Bilingual
Russian
Native or Bilingual
Spanish
Limited Working
Timeline
VP, Partnerships
Green Dot Corporation, Green Dot
04.2021 - 08.2023
Senior Director
BaaS Partnerships
03.2020 - 04.2021
Director
Green Dot Corporation
02.2019 - 03.2020
Senior Manager
Green Dot Corporation
04.2014 - 02.2019
Director, Strategic Accounts
Mediashift
03.2013 - 04.2014
Regional Strategic Account Manager
Optum Inc
09.2004 - 07.2011
Bachelor of Science - Business Administration and Computer Information Systems
University of Nevada Reno
Master of Business Administration -
Luisiana State University
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